Showing posts with label Essilor. Show all posts
Showing posts with label Essilor. Show all posts

Wednesday, June 19, 2019

Essilor asserts its continued fight against myopia at 22nd Asia Pacific Optometry Congress in Manila



Essilor, the world’s leading ophthalmic optics company, has affirmed its commitment to tackling the growing myopia epidemic as the platinum sponsor of the Asia Pacific Optometry Congress 2019 held in Manila, Philippines. Acknowledging the importance of Essilor’s powerful mission of improving lives by improving sight, the Congress dedicated one whole day to discuss ways for eye care professionals to better manage childhood myopia. This was the first time that a myopia management symposium of this scale was held in the Philippines.

The four-day Congress hosted by the Asia-Pacific Council of Optometry and the Optometric Association of the Philippines, brought together 28 renowned speakers from over 22 countries to explore the latest advances in optometry. During the myopia symposium, some of the industry’s top eyecare professionals with myopia expertise shared their experiences and best practices in managing their patients’ myopia progression with different solutions available today.

The prevalence of myopia is increasing at an alarming rate. As of today, more than two billion individuals are diagnosed with myopia. By 2050, five billion or half the world will be affected by myopia and nearly one billion will suffer from high myopia.

Myopia, also called near-sightedness or short-sightedness, is a vision condition in which people find it difficult to see distant objects clearly. High myopia (-5.0D or more) is associated with a higher risk of serious eye conditions such as glaucoma, cataract, retinal detachment and myopic macular degeneration (MMD)—which can even lead to vision impairment or blindness later in life[1]. However, when detected early, myopia can be managed with the right solutions, substantially reducing these risks.

Myopia impacts not only individuals, but also communities and nations. It may impact learning and development – as 1 in 3 children can’t see the blackboard (or whiteboard) clearly, affecting their academic performance[2]. It also affects socio-economic development – the global direct cost for lost productivity due to vision impairment from myopia is estimated at $392 billion[3].

Children and myopia
A major cause for concern is that more children are getting myopia at younger ages than before, particularly in Asia, where studies suggest rapid increases in the prevalence of childhood myopia, affecting 80 to 90 per cent of young people in some major cities[4].


Even in the Philippines, myopia prevalence (-0.50D or more) has been steadily increasing each decade, with nearly 40% of the overall population currently being myopic, predicted to increase to nearly 50% by 2030 and 60% by 2050[5].

Despite the magnitude of this challenge, the science of myopia is still young and awareness of the long-term adverse effects of myopia is low. A recent Essilor survey has shown that only five to six per cent of parents in the United States and China are aware of any form of solutions to manage myopia[6]. This growing prevalence among children has been associated with factors such as increased near work activities and less outdoor time, which are consequences of rising educational pressures and urbanization.

The Department of Health (DOH) has issued an alarm on the rising number of children in developed cities like Metro Manila and Cebu who are suffering from myopia[7], mostly rooted from their constant use of electronic gadgets. DOH Undersecretary Eric Domingo noted that the gadgets are being served as “babysitters” to the children to keep them occupied.

Essilor also emphasized the important role that parents play in ensuring the vision health of their children. To delay onset of myopia, children should be encouraged to minimize near distance work and spend more time outdoors. Taking regular vision or outdoor activity breaks during near work can help. With regard to the usage of various electronic devices, it's not the digital devices as such, but the fact that digital devices are used at shorter distances than books, as near-work has been shown to be a significant risk factor for developing myopia. Children should be encouraged to maintain an optimal reading distance from the screen, which is the distance between the elbow and the fingers.
When detected early, myopia can be managed—substantially reducing the risks of long-term eye diseases. Regular eye examinations are key to early detection of myopia in children. The sooner a child's myopia gets detected, the earlier the child will gain access to myopia management solutions and proper eye care.

To detect and manage myopia in children, it is critical for parents to know that regular eye exams s by an optometrist are as important as basic health screening. It is important for children to have regular eye checks, once every six months. Even if a child has been screened for myopia in school, it’s a good idea to take them for an eye check if they are squinting, having headaches or complain of blurred vision.

Addressing media at the Congress, Dr. John Ang, President, The International Vision Academy, Vice-President, Education & Professional Services Essilor Asia-Pacific, Middle East, Russia, and Africa, said “As eyecare professionals, we have a common responsibility to present myopia management solutions as an option to manage myopia progression in children. We need to act fast, and we need to act now to be able to reduce


associated long-term visual health risks, because once myopia progresses, you can't turn back time. That’s why driving the conversation at forums such as this Congress is critical to ensuring that we reduce the impact of high myopia in the future decades.”

Mr. Kovin Naidoo, Senior Vice President of Inclusive Business, Philanthropy and Social Impact, Essilor, said in his keynote address, “We’ve already seen that the statistics for the burden of myopia are alarming, and the level of high myopia and associated complications are only going to increase further. To reverse this trend, it is critical to consolidate efforts amongst the public sector, healthcare professionals, NGOs, inclusive businesses, social enterprises and private players.”

“Together, we need to adopt a comprehensive approach to improve accessibility, drive research and innovative product development, educate eye care practitioners, build coalitions and partnerships, initiate early intervention programmes at schools and effect policy change,” Naidoo added.

Essilor’s fight against myopia

Research has already shown that a number of different solutions could help in slowing down the progression of myopia in children. Myopilux® is a range of ophthalmic lenses developed by Essilor, and is designed to both correct myopia and help slow down its progression in myopic children. This non-invasive solution has successfully helped more than one million myopic children in Asia over the last eight years.

Myopilux® Max lenses have slowed down myopia progression by up to 51 per cent compared to other regular single vision lenses[8]. Myopilux® was presented at the Congress with live demonstrations on the proper use of Essilor’s products.

Essilor also recently pledged its support for the publication of eight highly-anticipated white papers by International Myopia Institute, which cover a range of topics deemed essential to advancing clinical knowledge and practice relating to stemming the expanding impact of myopia. Last year, Essilor rallied the eyecare professional community in Asia by supporting the first-ever National Myopia Convention in Singapore and Global Orthokeratology and Myopia Control Conference (GOMCC), the first conference in


Malaysia to focus on myopia management. In the Philippines, Essilor has engaged all optical clinics nationwide to provide information on myopia management and Myopilux.





About Essilor:
Essilor International is the world’s leading ophthalmic optics company. Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, EyezenTM, Xperio®, Foster Grant®, BolonTM and Costa®. It also develops and markets equipment, instruments and services for eyecare professionals. Essilor International is a subsidiary of EssilorLuxottica. The EssilorLuxottica share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL: FP.


For more information, please contact:

Essilor:
·         Shilpa Yalamanchili             |          shilpa.yalamanchili@essilor.com
+65 8223 5406

ComCo Southeast Asia
·         Matthew Escosia                  |          matthew.escosia@comco-hq.com 
(63)908 882 8694

·         Rachel Syfargo                    |          rachel.syfargo@comco-hq.com
(63)917 805 5051


Thursday, June 8, 2017

Essilor Philippines : Tom Rodriguez shares vision of perfect eye health with Crizal® Prevencia™

 
Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone. But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.
 
As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.
 
Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”
 
In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.
 
Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.
 
“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”
 
Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.
 
Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

Friday, May 19, 2017

Essilor brings Bolon eyewear to the Philippines

Italian-designed leading affordable luxury eyewear is now in the Philippines! Introduced by Essilor, the world’s leading ophthalmic optics company, Bolon® premium eyewear, known for its elegance, high quality and functionality, has been launched in Metro Manila and is now available in select optical shops.



Bolon® is recognized for its unique and stylish designs as well as its ingenuity in protecting the eyes against harmful rays of the sun. The Bolon® brand redefines the modern aesthetic to meet the standards of today’s chic consumers, at the same time maintaining its functionality and elegance.

“We are pleased and enthusiastic to launch Bolon® in the Philippines,” remarks Dr. Emelita Roleda, Essilor Philippines general manager. “With Bolon®, Filipinos now have access to premium, affordable luxury sunglasses and eyewear.”

Combining both science and art in each eyewear, Bolon® is not only a fashion statement because of its exquisite designs. Its high-definition polarized lenses have E-SPF technology to ensure the highest level of comfort and protection. It is also made from Italian “Mazzucchelli” acetate, renowned for its outstanding colors and textures, as well as from Swiss-made memory resin, well-known for supreme resistance and lightness.

 
Bolon® is indeed a top-notch eyewear that captivates even Oscar® and Emmy® award winner, Anne Hathaway, who is its brand ambassador. Epitomizing youth, style, and glamor, the Interstellar actress perfectly embodies the high quality of Bolon® sunglasses and prescription frames.

With 85% brand recognition level and 30% market share in Asia, Bolon already has a strong presence across the region. It has also been massively distributed to major global hubs and airports, including Singapore, Hong Kong, Bangkok, Seoul, Shanghai, Beijing, and Tokyo. Recently, the brand made a successful move to expand to the Middle East and UK markets.

Learn more about Bolon® by visiting your preferred eye care professional or leading optical shop nationwide.

 

 

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