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Raymart has always seen his father as a superhero, admiring his strength and unwavering determination. |
As 7-Eleven marks its 40th year in the Philippines, the
brand is celebrating more than just a milestone filled with exciting promos and
new product releases. In the launch of its first-ever video story, Laging Kasama, 7-Eleven pays
tribute to its four decades in the industry, showcasing why it remains the
Philippines’ number one convenience store.
Since 1984, 7-Eleven has been an integral part of the daily lives of
the community. With nearly 4,000 stores
nationwide, it has become a key presence in ordinary stories—a comforting
hangout spot for friends, a life-saver for last-minute needs, or a convenient
meal stop for families to connect. 7-Eleven has earned its place as the trusted
neighbor for millions of Filipinos.
This unique bond between the brand and its community is perfectly
captured in Laging Kasama. The story,
directed by acclaimed filmmaker Director
Victor Villanueva (known for the indie hit Patay na si Hesus) beautifully explores themes of family and love.
The film introduces us to Tatay Albert and his son, Raymart, whose relationship
has been both challenged and strengthened, with 7-Eleven playing a vital role
as their paboritong kapitbahay.
.
Raymart, portrayed by Lucas
Martin and Jeremy Mayores, has
always seen his father as a superhero, admiring his strength and unwavering
determination. As a child, Raymart and Tatay Albert (played by Benjie Belena)
regularly hung out at 7-Eleven, enjoying Crunch
Time meals, Big Bite, Busog Meal, GULP, 7-Fresh Siopao, City Cafe, and other
7-Eleven favorites to share over their bonding sessions.
As the duo navigate their way through life,
7-Eleven remains the reliable character in the story, there for them in moments
of joy and sadness as their trusted neighbor.
Through the years, the father and son went through inevitable
challenges that tested their relationship. What used to be their “dating gawi”
bondings at 7-Eleven, became time spent making ends meet and growing up. As the
duo navigate their way through life, 7-Eleven remains constant in their lives,
there for them in moments of joy and sadness as their trusted neighbor.
People from all walks of life, like Raymart and Tatay Albert, will find
pieces of themselves in the video. Viewers are sure to be emotionally drawn
into the narrative, which tenderly captures the mundane yet meaningful moments
of real-life relationships, inspired by the countless stories that have
unfolded within 7-Eleven stores and beyond.
`The video is a testament to 7-Eleven’s legacy of serving the community
for the past 40 years—understanding every need and being a dependable presence
for every customer. It firmly cements 7-Eleven as the nation’s paboritong
kapitbahay from then, to now, and into the future—laging kasama.
Watch Laging Kasama now via [LINK/PLATFORMS].
Cheers to 40 years with 7-Eleven and like us on
7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines
on Twitter and TikTok for more information.
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