Giant technology brand HONOR, and luxury
lifestyle brand Porsche Design have announced a strategic partnership to create
cutting-edge smart devices that combine exceptional design and advanced
technology. The collaboration aims to deliver a range of high-end products,
offering consumers a sophisticated and luxurious electronic experience that
embodies the best of both brands.
“HONOR’s human-centric design melds with Porsche
Design’s brand philosophy to create intelligent luxury products that will
accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados
alike. This long-term collaboration between HONOR and Porsche Design opens
exciting new opportunities to bolster our growth in markets around the world,”
said George Zhao, Chief Executive Officer of HONOR.
The excitement surrounding this limited-edition
collaboration escalated with a teaser poster showcasing Professor Ferdinand
Alexander Porsche, the original designer of the iconic Porsche 911, who also
created the world’s first all-black wristwatch. The poster highlighted the goal
of becoming a future classic, paying homage to Porsche's design legacy.
According to Stefan Buescher, Chairman of the
Executive Board of Porsche Lifestyle Group, the exclusive partnership with
HONOR is a milestone for the further expansion of Porsche Design’s iconic
electronics product portfolio as Porsche and HONOR share the same goal to
become leaders in the modern luxury segment of smart devices.
HONOR and Porsche Design will introduce their
first jointly developed smart device in China in January 2024.
For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok
Shop: (Tiktok.com/@honorphilippines). To check out
HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
HONOR is a leading
global provider of smart devices. It is dedicated to becoming a global iconic
technology brand and creating a new intelligent world for everyone through its
powerful products and services. With an unwavering focus on R&D, it is
committed to developing technology that empowers people around the globe to go
beyond, giving them the freedom to achieve and do more. Offering a range of high-quality
smartphones, tablets, laptops and wearables to suit every budget, HONOR’s
portfolio of innovative, premium and reliable products enable people to become
a better version of themselves.