Philippines,
7th, November 2023 – The Ascott Limited, a leading international hospitality
company, will be redefining the industry once again with Citadines Bacolod
City, the newest addition to its roster of properties. Located in the heart of
Bacolod. The premier-serviced residence,
which marks Ascott's maiden entry into the city, is positioning itself as a
game-changer in the local hospitality scene.
Bacolod
City, known as the "City of Smiles" is a vibrant and progressive
urban center located in the province of Negros Occidental, Philippines. It is
the capital city of the province and serves as its economic, cultural, and
administrative hub. The city’s rapid urbanization has had a significant impact
on its tourism and hospitality sector, transforming it into a thriving
destination that attracts both domestic and international travelers.
Gearing
up for 2024, Citadine’s targeted venture is Bacolod’s well-celebrated Masskara
festival, which attracts tourists from all over the world. A part of their
preparation was the exclusive VIP Night last October 19, which welcomed special
guests Mr. Jose Franco Soberano, COO of Cebu Landmasters, Mr. Mathias
Bergundthal, Director of SLI Hotels and Resorts, and Mr. Alec Lsutre, President
of Capitaine Inc. The event gave a peek into the fun and excitement Citadines
has planned for the upcoming year, featuring Masskara performers all night long
- drummers, dancers, and singers - giving Bacolod a taste of what’s to come.
The
VIP Night also explored “How Citadines will Change the Hospitality Landscape in
Bacolod” with Ascott General Manager Philip Barnes, opening with an optimistic
eye for the upcoming opening.
The Citadines brand is committed to
providing a seamless blend of convenience, comfort, and connectivity to cater
to the diverse needs of both business and leisure travelers. Each Citadines
property exudes a distinct style and character, reflecting the local culture
and community, while maintaining a consistent philosophy of “bringing you to
the city, and the city to you”.
Looking forward to its opening in 2024, A
property viewing was also integrated to boast the array of world-class
amenities designed to elevate the guest experience. Showcasing the infinity
pool, which offers stunning views of Bacolod's skyline, and the fully equipped
fitness center to cater to health and wellness enthusiasts. Citadines excites
everyone with a teaser of their several restaurants. For those wanting to try
out local cuisines and regional specialties, stop by Citadines’ Negrense, your one-stop destination for
all the delicacies Negros Occidental. The property’s team of chefs will
collaborate with local cooks to deliver flavors unique to each city in the
region.
Viennoiserie and Italian, Citadines Bacolod City’s
lobby café and bakery, will treat guests with an irresistible blend of aromatic
coffee experiences through its collaboration with Coffee Culture, a popular and
innovative artisan coffee roaster of local and imported beans. Aligning with
the property’s brand signature, “for the love of coffee”, guests can choose
from a menu inspired by the local coffee culture and leisurely enjoy food and
beverages in an ambiance that radiates comfort and sophistication. Viennoiserie
and Italian’s skilled baristas are devoted to transforming each cup of coffee
into a journey of flavors, using carefully sourced beans that reflect the
essence of the region's coffee heritage.
The
property also boasts a selection of versatile event spaces, thoughtfully
designed to accommodate a wide range of gatherings and occasions, such as a
grand ballroom. This part of the property provides a spacious and versatile
venue, making it an ideal Meetings, Incentives, Conferences, and Exhibitions
(MICE) destination in the region. With its state-of-the-art facilities and
adaptable layout, this pillarless marvel is poised to be a true game-changer in
the MICE industry in the area, setting new standards for elegance, flexibility,
and sophistication in event spaces.
"As a property managed by The
Ascott Limited, Citadines Bacolod City exemplifies our commitment to providing
a seamless blend of comfort, convenience, and top-notch service," said Philip Barnes, the
Ascott Limited’s Country General Manager.
"We are delighted to bring this exceptional brand to Bacolod City and
offer travelers a sophisticated stay experience."
The
property’s strategic location puts it in close proximity to several of the
city’s key amenities and facilities. This includes some of Bacolod City’s top
universities, shopping malls, central business districts, and restaurants.
Citadines Bacolod City’s central location makes it an attractive choice for
business and leisure travelers seeking a well-connected base to explore the
city's vibrant offerings.
Along
with Bacolod’s rapid urban growth, Citadines Bacolod City’s establishment in
the city can help pave the way for further economic boon for the area as a
whole. The property’s capacity to become a MICE destination leader in the
region can significantly contribute to the city’s revenue generation, business
opportunities, and diversification of income. It can also help maintain the
region’s occupancy levels, especially during special cultural events like the
Masskara Festival, and promote the Ascott brand to the Visayas region.
In
terms of future growth, Ascott believes Citadines Bacolod City presents a steep
growth potential in the coming years. With Bacolod's popularity as a travel and
business hub continuing to soar, the property is well-equipped to cater to the
increasing demand for sophisticated accommodations and events facilities.
Through its establishment in Bacolod, Ascott aims to strengthen its brand
presence in the Panay area by exploring opportunities for expansion and
enhancing guest experiences in other key cities within the region.
As
Citadines Bacolod City opens its doors to the public, the property invites
guests to indulge in a world-class stay experience, backed by Ascott's legacy
of exceptional service and unparalleled hospitality. Guests can reserve and
advance and look out for updates by visiting the property’s official website and the following social
media pages, Facebook and Instagram.
###
About The Ascott Limited
Since pioneering Asia Pacific’s first
international-class serviced residence with the opening of The Ascott Singapore
in 1984, Ascott has grown to be a trusted hospitality company with more than
930 properties globally. Headquartered in Singapore, Ascott’s presence extends
across more than 220 cities in over 40 countries in Asia Pacific, Central Asia,
Europe, the Middle East, Africa, and the USA.
Ascott’s diversified accommodation offerings span
serviced residences, coliving properties, hotels and independent senior living
apartments, as well as student accommodation and rental housing. Its
award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood,
Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference,
Fox, Harris, POP!, Vertu and Yello; and it has a brand partnership with
Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members
enjoy exclusive privileges and offers at participating properties.
A wholly owned business unit of CapitaLand Investment
Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing
its extensive network of third-party owners and in-market expertise, Ascott
grows fee-related earnings through its hospitality management and investment
management capabilities. Ascott also expands its funds under management by
growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott’s industry record of
close to 40 years and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Connect with us on Facebook, Instagram, TikTok,
Twitter and LinkedIn.
About CapitaLand
Investment Limited (www.capitalandinvest.com)
Headquartered and listed in Singapore, CapitaLand
Investment Limited (CLI) is a leading global real estate investment manager
(REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion
of real estate assets under management, and S$89 billion of real estate funds
under management (FUM) held via six listed real estate investment trusts and
business trusts, and more than 30 private vehicles across Asia Pacific, Europe
and USA. Its diversified real estate asset classes cover retail, office, lodging,
business parks, industrial, logistics and data centres.
CLI aims to scale its FUM and fee-related earnings
through fund management, lodging management and its full stack of operating
capabilities, and maintain effective capital management. As the investment
management arm of CapitaLand Group, CLI has access to the development
capabilities of and pipeline investment opportunities from CapitaLand’s
development arm.
As a responsible company, CLI places sustainability at
the core of what it does and has committed to achieve Net Zero emissions for
scope 1 and 2 by 2050. CLI contributes to the environmental and social
well-being of the communities where it operates, as it delivers long-term
economic value to its stakeholders.
For more information, please
contact:
Kelly Oliveros | Account and Business Unit Director |
Centaur Marketing
kelly@centaurmarketing.co
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