Global
technology brand HONOR has officially unveiled its strategic vision for the
future of smartphones at IFA 2023. During its keynote session entitled “Unfold
Tomorrow” HONOR CEO George Zhao outlined the brand’s commitment to making
foldable smartphones mainstream, with its latest human-centric innovations
including the lightest and slimmest inward foldable smartphone of HONOR, the
Magic V2. The brand also unveiled the HONOR V Purse, a new concept that
reimagines a foldable smartphone as a wearable, fashion-forward purse, offering
endless possibilities for style and self-expression.
“HONOR's
foldable smartphones have come a long way, with each iteration showcasing
remarkable advancements in design, functionality, and durability,” said George
Zhao, CEO of HONOR. “Not only that, but with our phone to purse concept brought
to life through the HONOR V Purse, we are exploring sustainable solutions that
leverage emerging foldable technology to empower creativity and shape
tomorrow's lifestyle.”
Unfolding the Next Frontier of Fashion Forward Technology
HONOR
embraces its role in shaping future lifestyles and unveils the HONOR V Purse, a
new “Phone-to-purse” concept that heralds the beginning of electronic devices
being seen as an entirely new category of fashionable consumer goods that offer
unlimited opportunities for self-expression.
Engineered
with sustainability in mind, the HONOR V Purse epitomizes HONOR’s commitment to
the environment. In addition to featuring sustainably sourced materials such as
vegan leather for its straps, the concept’s endlessly customizable AODs can be
paired with any outfit. As the fashion industry transcends the physical world
into a more digital space, technology is enabling unlimited possibilities for
style and self-expression.
Echoing
its open-collaboration brand spirit, HONOR has teamed up with top cultural
tastemakers from across its HONOR Talents Global Design Awards platform,
including creative director from BURBERRY menswear Bram Van Diepen,
contemporary artist Yunuene Esparza, professor of the China Academy of Art Yuan
Youmin and crossover artist Xiao Hui Wang, to design a series of custom AODs
for the device, offering endless fashion possibilities.
Initial Global Showcase of HONOR Magic V2
During
IFA 2023, HONOR also showcased its new flagship foldable smartphone, the HONOR
Magic V2, for the first time ever at a global event, which is perfectly
illustrating HONOR’s vision for foldable smartphones, redefining industry
benchmarks with significant improvements across form factor, battery, display
and user experience aspects.
The
HONOR Magic V2 is the lightest and thinnest inward foldable smartphone that
HONOR has introduced to date, weighing only 231g and measuring just 9.9mm thick when folded. It features a new
generation of Silicon-Carbon-Dual-Battery with an average thickness of just
2.72mm, which achieves a high capacity of up to 5,000mAh in the space of a thin
and light foldable flagship body.
In
addition to the thin and lightweight, the HONOR Magic V2 features a
first-of-its-kind Super-light Titanium Hinge and a new HONOR's proprietary
steel, providing added robustness and durability to the hinge mechanism. The
HONOR Magic V2 also earns the coveted durability certification from SGS, by
enabling the hinge to withstand more than 400,000 folds, ensuring a lifespan of
up to ten years for folding 100 times a day. The HONOR Magic V2 features a
triple rear camera setup that includes 50MP Main Camera (f/1.9), a 50MP
Ultra-Wide Camera (f/2.0), and a 20MP Telephoto Camera (f/2.4). The
front-facing dual camera setup features two 16MP Cameras (f/2.2).
Incorporating
human-centric innovation, the HONOR Magic V2 also supports industry-leading
3840Hz PWM Dimming technology minimizes eye strain, ensuring comfortable
viewing even during extended use.
HONOR takes home 36 Media Awards
This
year, HONOR received a total of 36 awards from media at IFA 2023. Android
Headlines awarded the HONOR V Purse "Best of IFA 2023" and
commented that "The HONOR V Purse is not only a phone, it's also a fashion
statement, and a conversation starter. It was easily one of the more
interesting announcements we've seen at IFA 2023." GSMArena
also said about the design concept of the HONOR V Purse that "this is
actually a very advanced device...we always appreciate when a company thinks
outside the box."
For
more information and announcements, you may visit HONOR’s website
www.hihonor.com or social media platforms: Facebook
(Facebook.com/HonorPhilippines), Instagram
(Instagram.com/honorph/) and TikTok
Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of
retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR
is a leading global provider of smart devices. It is dedicated to becoming a
global iconic technology brand and creating a new intelligent world for
everyone through its powerful products and services. With an unwavering focus
on R&D, it is committed to developing technology that empowers people
around the globe to go beyond, giving them the freedom to achieve and do more.
Offering a range of high-quality smartphones, tablets, laptops and wearables to
suit every budget, HONOR’s portfolio of innovative, premium and reliable
products enable people to become a better version of themselves.
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