Babyflo, a trusted
brand under Philusa Corporation, strengthens its commitment to giving the best
care for our daily hygiene needs while caring for the environment with the
recent launch of its - new line of eco-friendly cotton buds.
Philusa has long
been a key advocate for sustainability, with the primary vision of delivering
greener alternatives for many of their iconic brands such as Babyflo and
Cleene, where they have implemented biodegradable, recyclable, and other
sustainable options for their products as well as campaigns calling for effective
actions for the environment.
According
to the Department of Environment and Natural Resources (DENR), the Philippines
is losing approximately 52,000 trees per day. Every year, 47,000 hectares of
forest, an area roughly three times the size of Quezon City, is destroyed by
logging, slash-and-burn farming, and land conversion. Recognizing the serious
environmental issues the country is currently experiencing, Filipino consumers
are becoming ‘reuse revolutionaries’, which means that they are more aware of
the disastrous impacts of waste in our landfills and the environment. Hence,
consumers are now keen on making a difference and ensuring that they are having
a positive impact on the planet we live in.
Philusa
Brand Manager Jacqueline Pe introduces the first eco-minded cotton buds in the
Philippines with Babyflo Gentle Buds Eco-Friendly
One
of the ways consumers can live a greener lifestyle is by looking at the
products we use on a regular basis and switching to a more eco-friendly option.
Babyflo is here to make living a sustainable lifestyle easier by giving us an
earth friendly choice of cotton buds – Babyflo Gentle Buds Eco-friendly, the
first Earth-minded cotton buds in the market made of 100% pure cotton tips,
unbleached paper stems that come from responsibly managed forests, and
biodegradable packaging so families can make their personal care routine
greener.
“The journey toward our goal starts
with a single step. Through this product, Babyflo aims to be every Filipino’s
buddy towards an eco-friendlier lifestyle,” remarked Mr. Neogin Evangelista,
Philusa Corporation President and General Manager. “Philusa being a homegrown
Filipino brand, has always been at the forefront of taking small steps and
sometimes even big leaps towards a greener Philippines.”
Philusa
Corporation President and General Manager, Neogin Evangelista, shares his key
insights on Philusa’s long commitment to sustainability
Babyflo Gentle Buds Eco-Friendly sources
its paper from managed forests thereby ensuring that every tree that is used to
make the product is replaced.
“One thing that
prevents us from living a more sustainable lifestyle is the lack of
eco-friendly options. Now that this product is out and available, we hope that
it could encourage more people to choose a greener lifestyle and inspire them
to be more mindful of their everyday choices,” said Jacquiline Pe, Brand
Manager of Babyflo Cotton buds.
Aside from personal hygiene, Babyflo Gentle Buds
Eco-Friendly can be used for a variety of tasks, such as removal or application
of cosmetic products, application of
medicine on injuries / wounds, and removing smudged nail polish, to name a few.
The unbleached paper stems are sturdy, and the 100% pure cotton tips are also
durable, which makes them ideal for different uses.
Start your budding green lifestyle with
Babyflo Gentle Buds Eco-friendly, now available in Mercury Drug, Robinsons,
Puregold, Metro Gaisano, and other retail stores nationwide and online.
To
learn more about Babyflo’s products and initiatives, visit store.philusa.com.ph or follow @BabyfloPH on
Facebook and Instagram.
ABOUT BABYFLO
Babyflo is the first company-owned baby
brand of PHILUSA Corporation. We are a 100% Filipino-owned company that is
engaged in the marketing and distribution of fast-moving consumer goods and
pharmaceutical products. The company’s vision is to be the leading Filipino-owned
company that provides world-class quality and affordably priced health and
wellness, baby care, personal care and home care products, locally and
internationally, resulting in being a source of pride for its customers,
business partners, employees, and shareholders.
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