Entravision MediaDonuts, a leading digital marketing
performance and branding solutions platform in Asia-Pacific has signed a
partnership agreement with Carousell Media Group for Carousell in
the Philippines and Cho Tot in Vietnam, as their official reseller.
Carousell Media Group is the number one recommerce marketing platform in
Greater Southeast Asia. Recommerce or reverse commerce is the selling of
previously owned, new or used products, online.
Through this partnership, brands can
advertise on premium real estate in Carousell’s e-commerce space while leveraging
its advanced contextual and audience targeting capabilities. Carousell Media
Group has a database of 58 million registered users across Greater Southeast Asia
(Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street, and Refash). Millennials
comprise 70% of this targeted group of highly engaged consumers with buying
intent. According to SimilarWeb PH, Carousell Philippines is the number 1
online classifieds in the Philippines with 5.4 million monthly visits.
In addition, advertisers can leverage on
Connect, Carousell Media Group’s off-platform solution, to engage consumers
across the open internet through millions of other publishers across mobile and
web app inventories. Powered by The Trade Desk technology, the leading
independent DSP, this feature allows brands to target and retarget users
throughout their buying journey.
“Our recommerce marketplaces across the
region have emerged from the pandemic in an extremely strong position. More
consumers are shopping for secondhand items, growth has accelerated, and the
interest from brands has soared. As we scale our media offering in the Philippines,
we are excited to partner with Entravision MediaDonuts to connect advertisers
with passionate communities and sustainability-conscious shoppers,” said JJ
Eastwood, Managing Director of Carousell Media Group.
Pieter-Jan de Kroon, CEO of Entravision
MediaDonuts, noted, “The Philippine internet economy
has reached USD 17 billion, and is
expected to grow to USD 40 billion by 2025. Entravision MediaDonuts is in the
Philippines to provide on-ground support to all marketers expecting the best-in-class
solutions for their digital media campaigns.”
On the partnership with Carousell Media
Group, de Kroon shared, “We are very excited to represent Carousell in the
Philippines, which will help advertisers achieve superior performance at scale.
The digital media landscape is evolving fast in the Philippines and we’re
seeing a very interesting opportunity, especially in the e-commerce space.
Therefore, this partnership will be a game changer for all companies eager to
exceed their media and business objectives by implementing sophisticated
campaign strategies and levering Carousell’s targeting capabilities.”
About Entravision MediaDonuts
Entravision MediaDonuts is a leading
digital marketing performance and branding solutions platform serving eight
countries in the Asia-Pacific region. Our services include world-class commercial
partnerships with Twitter, Spotify, Grab, and TikTok, among others. Entravision
MediaDonuts is a business unit of Entravision, a leading global advertising,
media and ad-tech solutions company connecting brands to consumers by
representing top platforms
and publishers. Learn more about our
offerings at www.mediadonuts.com
or connect
with us on LinkedIn.
About Carousell Media Group
The Carousell Media Group (CMG) is the
media arm of the Carousell Group and offers advertising solutions for brands
and agencies across all marketplaces – Carousell, Mudah.my, Cho Tot, OneKyat,
Ox Street, and Refash. With tens of millions of users in 8 different markets across
Greater Southeast Asia, Carousell Media Group provides scale and reach to
advertisers.
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