COMCO Southeast Asia’s Regional
Integration and Chief Executive Director, Mr. Ferdinand L. Bondoy, has been
elected to the International Committee of the United Kingdom (UK) based
Chartered Institute of Public Relations (CIPR) composed of PR leaders from
across the world – Europe, the Americas, Asia-Pacific, and Africa.
Mr. Bondoy is the only committee member
based in the Southeast Asian region and he brings in diversity and
representation in the globally renowned professional body for public relations
practitioners. He will also be the lead for online events of CIPR
Founded in the United Kingdom, the CIPR
is the world’s only Royal Chartered professional body for public relations
practitioners, with nearly 10,000 members across the globe. As pioneers in the
industry, the CIPR champions its expertise in public relations through standards
and skill guidance to accelerate development among PR practitioners.
“Now that the CIPR has become a fully
virtual international organisation, there are equal opportunities for PR
professionals across the world to become involved in our activities or even to
get Chartered. I am delighted that Ferdinand Bondoy has joined our committee,
and we look forward to collaborating with him to expand our activities and
reach in the Philippines and across Asia,” said Ms. Samantha Seewoosurrun, Chairperson
of the CIPR International Committee.
As an industry trailblazer, Mr. Bondoy’s
election to CIPR adds to his extensive responsibilities in the industry. He is
also the current Corporate Secretary of the International Association of
Business Communications (IABC) Philippines and the Co-Chair of the Philippine
Student Quill Awards. Last year, he was also elected to the Board of Trustees
of the Public Relations Society of the Philippines (PRSP) and led the
successful run of the 2021 PRSP Students’ PR Con, the 1st virtual, interactive
and nationwide edition of the organization’s annual activity for the students.
It will be concluded this coming February 2022 via the Grand Prix Hack Sprint
edition, which is also a first for the organization and the industry.
Mr. Bondoy is also part of the
International Public Relations Association (IPRA) Philippines composed of PR
icons and leaders in the country and he served as one of the regional jurors of
the ICCO (International Communications Consultancy Organization) Next Generation
PR World Cup. The Southeast Asian leg of the competition for young PR
practitioners was organized by the Public Relations and Communications Asia
Pacific (PRCA APAC) where Ferdinand Bondoy represents COMCO Southeast Asia as a
On top of all that, he is the Regional
Integration and Chief Executive Director of COMCO Southeast Asia, a powerhouse
and global award-winning integrated communications agency he co-founded. Last
year, he led the celebration of the Agency’s Blazing Sapphire 5th Anniversary
which launched COMCO Middle East & Africa and COMCO AOX League of
Enterprises, the umbrella group for all of COMCO’s existing and upcoming
ventures, initiatives and advocacies. He also takes time to pay homage to his
roots by serving as a mentor, often referred to as “Coach”, in COMCO Southeast
Asia’s Camp COMCO Mentorship Program, an intensive and comprehensive talent
incubation initiative, industry linkage course, and apprenticeship program
designed to transform communication, marketing, and multimedia arts students
and fresh graduates into revolutionary practitioners of the industry.
“It is an honor and a responsibility to
represent the country and the region in CIPR and work for the industry on a
global scale. And we will continue to contribute, be heard, and be part of this
international community of PR experts and leaders to further grow the
discipline and impact social change across the globe,” said Mr. Bondoy.
For more information about COMCO
Southeast Asia, please visit www.comcosea.com.
Follow them on social media: facebook.com/comco.southeastasia on Facebook,
linkedin.com/company/comco-hq and @comco_sea on both Instagram and Twitter.
Southeast Asia is a powerhouse and global award-winning integrated
communications agency formed by the coalition of premier brand architects,
inspired storytellers, and communication trailblazers in the region. Based in
the Philippines and with affiliate network presence in Singapore, Thailand,
Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier
brands and growth of up-and-coming businesses through the emerging global
disciplines of New PR – a strategy based, content-driven, and channel-agnostic
way of doing PR, and Smart Social – a holistic, authentic and integrated
approach in the maximization of digital and social channels.
At the core
of COMCO SEA is its unique brand of Meaningful Storytelling based on its
corporate mantra and the mission to Ignite Brand Love, Social Change, Talent
Growth and Regional Collaboration. In just 5 years, the Agency has done
groundbreaking works for more than 70 local, regional and international brands
including reputable development and humanitarian organizations. COMCO SEA has
been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine
Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at
Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in Southeast Asia –
Silver Award at the ASEAN PR Excellence Awards, and 85 metals from various
local, regional and international award-giving bodies.