Thursday, January 27, 2022

COMCO Southeast Asia’s Leader Ferdinand Bondoy elected to UK-based Chartered Institute of Public Relations’ (CIPR) International Committee


COMCO Southeast Asia’s Regional Integration and Chief Executive Director, Mr. Ferdinand L. Bondoy, has been elected to the International Committee of the United Kingdom (UK) based Chartered Institute of Public Relations (CIPR) composed of PR leaders from across the world – Europe, the Americas, Asia-Pacific, and Africa.


Mr. Bondoy is the only committee member based in the Southeast Asian region and he brings in diversity and representation in the globally renowned professional body for public relations practitioners. He will also be the lead for online events of CIPR International.


Founded in the United Kingdom, the CIPR is the world’s only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members across the globe. As pioneers in the industry, the CIPR champions its expertise in public relations through standards and skill guidance to accelerate development among PR practitioners.


“Now that the CIPR has become a fully virtual international organisation, there are equal opportunities for PR professionals across the world to become involved in our activities or even to get Chartered. I am delighted that Ferdinand Bondoy has joined our committee, and we look forward to collaborating with him to expand our activities and reach in the Philippines and across Asia,” said Ms. Samantha Seewoosurrun, Chairperson of the CIPR International Committee.


As an industry trailblazer, Mr. Bondoy’s election to CIPR adds to his extensive responsibilities in the industry. He is also the current Corporate Secretary of the International Association of Business Communications (IABC) Philippines and the Co-Chair of the Philippine Student Quill Awards. Last year, he was also elected to the Board of Trustees of the Public Relations Society of the Philippines (PRSP) and led the successful run of the 2021 PRSP Students’ PR Con, the 1st virtual, interactive and nationwide edition of the organization’s annual activity for the students. It will be concluded this coming February 2022 via the Grand Prix Hack Sprint edition, which is also a first for the organization and the industry.


Mr. Bondoy is also part of the International Public Relations Association (IPRA) Philippines composed of PR icons and leaders in the country and he served as one of the regional jurors of the ICCO (International Communications Consultancy Organization) Next Generation PR World Cup. The Southeast Asian leg of the competition for young PR practitioners was organized by the Public Relations and Communications Asia Pacific (PRCA APAC) where Ferdinand Bondoy represents COMCO Southeast Asia as a corporate member.


On top of all that, he is the Regional Integration and Chief Executive Director of COMCO Southeast Asia, a powerhouse and global award-winning integrated communications agency he co-founded. Last year, he led the celebration of the Agency’s Blazing Sapphire 5th Anniversary which launched COMCO Middle East & Africa and COMCO AOX League of Enterprises, the umbrella group for all of COMCO’s existing and upcoming ventures, initiatives and advocacies. He also takes time to pay homage to his roots by serving as a mentor, often referred to as “Coach”, in COMCO Southeast Asia’s Camp COMCO Mentorship Program, an intensive and comprehensive talent incubation initiative, industry linkage course, and apprenticeship program designed to transform communication, marketing, and multimedia arts students and fresh graduates into revolutionary practitioners of the industry.


“It is an honor and a responsibility to represent the country and the region in CIPR and work for the industry on a global scale. And we will continue to contribute, be heard, and be part of this international community of PR experts and leaders to further grow the discipline and impact social change across the globe,” said Mr. Bondoy.


For more information about COMCO Southeast Asia, please visit Follow them on social media: on Facebook, and @comco_sea on both Instagram and Twitter.


About COMCO Southeast Asia


COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.


At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in Southeast Asia – Silver Award at the ASEAN PR Excellence Awards, and 85 metals from various local, regional and international award-giving bodies.


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