Global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia through its Citizen ComCo initiative continue their mission of giving companies and brands opportunities to give back, this time with a focus on supporting micro, small and medium enterprises (MSMEs) through the Cause Marketing for Good Virtual Conference.
Created and organized by World Vision and ComCo Southeast
Asia, the Cause Marketing for Good Virtual Conference is part of the
organization’s larger initiative to orient MSMEs on the value of cause-related marketing
or CRM, which is especially relevant in today’s pandemic environment, and to equip
them on how to champion social issues through their marketing efforts.
Happening on July 21, 2 p.m., the online conference will
include sessions on defining CRM, CRM’s impact on sales from AirAsia, and how
to use e-commerce to forward your cause from Lazada. There will also be a panel
discussion on how to create effective CRM campaigns featuring experts and practitioners of the field such
as ComCo Southeast Asia for public relations and Ideas X Machina for
creatives.
The ongoing pandemic has had a massive effect on the economy, with MSMEs taking
the brunt of this as they make up 99.5% of business establishments in the
Philippines and employ 62.4% of the country’s workforce according to the
Philippine Statistics Authority. MSMEs are currently facing huge hurdles to
keep their businesses afloat, especially in the face of quarantine regulations
and economic slowdown.
But with the challenge brought about by the pandemic comes
bayanihan spirit – the value of Filipino community as they work together
towards a common goal. This has urged individuals, communities, organizations,
and even brands and companies, to band together and help each other during this
crisis. It has also shown us how Filipino consumers, especially millennials and
Gen Zers, are responding positively to brands and companies who support
advocacies and stand for causes and values that they believe in.
According to the Global
Millennial Survey 2021 by professional services firm Deloitte, millennials and
Gen Zers are concerned about the positive impact of businesses on society. These
generations of consumers tend to make decisions aligned with their values, with
more than a quarter of respondents saying that businesses’ impact on the
environment influence their buying decisions, expecting brands to be aligned
with their personal values before they invest in their products or services.
In the eyes of consumers, businesses can and have the responsibility to
do good – and doing good actually makes for good business. Through the Cause
Marketing for Good Campaign and Virtual Conference, World Vision and ComCo
Southeast Asia look forward to helping more MSMEs build strong connections with
their customers through effective and sustainable
cause-related marketing campaigns – ones that allow them to sell while also creating
a positive social impact in the Philippines.
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Participants may register for the Cause
Marketing for Good Virtual Conference at wvph.co/CauseMarketingForGood.
To know more about World Vision and ComCo Southeast
Asia’s partnership, visit www.worldvision.org.ph or follow World Vision’s
official social media pages /worldvisionph on Facebook, @worldvisionphl
on Instagram, and @worldvisionph on Twitter. For more information on World
Vision Philippines and its other initiatives, call the World Vision hotline
number at 8372-77-77 or Ms. Wichelle Cruz of Private Sector Partnerships
Manager at 0917-511-6640.
About World Vision
World
Vision is a Christian relief, development, and advocacy organization dedicated
to working with children, their families, and communities to overcome poverty
and injustice. Inspired by its Christian faith and values, it is dedicated to
working with the world’s most vulnerable people. It serves and collaborates
with all people regardless of religion, race, ethnicity, or gender.
About
ComCo Southeast Asia
ComCo Southeast Asia or ComCo SEA is a trailblazing and global award-winning integrated communications agency powered by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. To know more about ComCo Southeast Asia, visit www.comcosea.com.
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