from plaguing the health of people all over the world, COVID-19 has affected
global economies, with businesses closing down leaving millions of people
jobless. In developing countries like the Philippines, small businesses are hit
the hardest as they struggle to survive in the current climate. Consumers are
looking for brands that care about social issues, but with most business
enterprises in the country made up of micro,
small and medium enterprises (MSMEs), these businesses might not have
social issues at the top of their priority list as they try to cope with the
pandemic. In line with this, World
Vision in the Philippines, an international child-focused non-profit
organization, has partnered with ComCo Southeast Asia, a trailblazing and
globally award-winning integrated communications agency in the region, for Cause Marketing for Good – a campaign to support MSMEs
during these difficult times and to teach them how they can champion social
issues through their marketing efforts.
World Vision is a global Christian relief,
development and advocacy organization dedicated to working with children,
families and communities to overcome poverty and injustice. The organization has
been continuously engaging various sectors including the national and local
government, businesses, the academe, churches, media, the general public, and
other groups and individuals, and has managed to reach millions of children,
families and communities through its child-focused programs, emergency
response, economic development interventions and advocacy initiatives, with the
help of thousands of Filipino sponsors and donors.
at World Vision are humbled to be alongside MSMEs as they journey toward
learning and growth in these unprecedented times. Together with ComCo Southeast
Asia, an agency that shares our dedication to building a better world for
children, we offer the ‘Cause Marketing for Good’ program”, said Mr. Rommel V.
Fuerte, World Vision’s National Director.
Southeast Asia is regional boutique communications agency that aims to create
meaningful stories, ignite brand love and social change through New PR
and Smart Social. The Agency's Citizen ComCo initiative has been at the
forefront of advocacy work since 2016, and on its fifth year, it launched “5
Gifts to the Community” to give back and pay forward to different sectors –
children, youth and education; heritage, culture and tourism; wildlife,
biodiversity and environmental conservation; social, micro and small
enterprises; and Southeast Asian integration.
always an honor to work with World Vision, one of the most trusted advocacy
organizations in the country and across the world. Since 2009, in my previous
works, I have already been supporting World Vision and as my partners and I
co-founded ComCo Southeast Asia in 2016, the wonderful collaboration continues
with our Agency becoming World Vision’s communications partner in the
Philippines. We look forward to this opportunity to build a community of MSMEs that champion
social issues and to provide them support with this campaign,” said Mr.
Ferdinand Bondoy, ComCo Southeast Asia’s Regional Integration and Chief
Marketing for Good” aims to support and teach MSMEs how to make their
businesses relevant through effective and sustainable cause-related marketing
campaigns that can rally support from the public.
know more about World Vision and ComCo Southeast Asia’s partnership, visit
www.worldvision.org.ph or follow World Vision’s official social media pages
/worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on
more information on World Vision in Philippines and its other initiatives, call
the World Vision hotline number at 8372-77-77.
About World Vision
Vision is a Christian relief, development, and advocacy organization dedicated
to working with children, their families, and communities to overcome poverty
and injustice. Inspired by its Christian faith and values, it is dedicated to
working with the world’s most vulnerable people. It serves and collaborates
with all people regardless of religion, race, ethnicity, or gender.
ComCo Southeast Asia
Southeast Asia is a trailblazing and globally award-winning integrated
communications agency powered by the coalition of premier brand architects and
communication trailblazers in the region. Based in the Philippines and
dedicated to the Southeast Asia market, ComCo SEA takes the lead in the
innovation of premier brands and growth of up-and-coming businesses through the
emerging global disciplines of New PR – a strategy based, content-driven, and
channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and
integrated approach in the maximization of digital and social channels, to
effectively reach and engage audiences and help influence change.