the new year with safety as a priority, Safeguard continues with its efforts in
aiding Filipinos with proper hand hygiene education. The brand acknowledges the importance of the
delivery economy and safety in mobilization most especially at this time. In
line with its consistent efforts for a SAFE Philippines, there couldn’t be a better time to
have this fun and informative alliance with Safeguard partnering up with Grab Philippines
to ensure that driver partners are also part of the #SafeWash movement.
Safeguard for SAFE Deliveries
Safeguard and Grab’s partnership brought
timely entertainment to partner drivers while imparting proper safe handwashing
education through the #SafeWash movement. The mechanics for the online contest
were featured during a Ka-Grab Kamustahan Facebook livestream.
Grab drivers sent in video entries of their
dubbed version of the “Hugas Na rin ‘Yan” rap by Fred D’ Germ ft. Gloc 9.
Grab drivers showcased their talent in
dubbing with immense confidence. Betting on the prize for a merrier and a safer
holiday, some were embodying their own version of Gloc-9, others involved their
partners to add more interaction into their creative dub video. With its
addictive melody, Grab drivers participated and posted their dubbed videos on
Safeguard’s Facebook page.
Safeguard has also donated hand sanitizers,
liquid hand soaps, and body wash placed at Ka-Grab Pit Stops to ensure that
Filipinos who are transported through Grab’s service and their driver partners
are equally protected.
for the #SafeWash Movement
The “puwede na” mentality in
handwashing has proven to be an alarming threat to Filipinos especially during
this pandemic. Safeguard took the matter into their own hands and produced the #SafeWash
Movement wherein they relayed proper handwashing education through pop
culture themes that would cater to Filipinos of all ages.
The mass education music video with more than
20 million views combined in different social media platforms, starring Fred D’
Germ — an online ‘influenzah’, was produced by five of the top Philippine
animation houses with the rap song voiced by Gloc-9. You can watch the video here.
After the success of the #SafeWash campaign, Safeguard
partnered with Manila Water Foundation (MWF) to construct handwashing
facilities all over Metro Manila to bring ease of access to handwashing
What started as a battle cry against hand
hygiene misinformation, Safeguard now continues to strengthen proper handwashing education for Filipinos through the
#SafeWash Movement, for a SAFE Philippines.