Here in the Philippines, the maternal mortality rate, a priority in the Sustainable Growth Development goals of the government , is deemed too high at 162 deaths per 100,000 live births as of 2015.
Although it has been decreasing in recent years, it has not been reduced enough to meet the Millennium Development Goal target of 52 deaths per 100,000.
Maternal deaths remain a major concern and according to the Department of Health, there are at least three (3) contributing factors to this – firstly, delays in reaching appropriate centers; secondly delays in health care provision for expectant mothers; and thirdly delays in them seeking medical help.
As a leading health technology company, we’ve been here in the Philippines for more than 60 years, and we’ve been working tirelessly to help prevent, treat and ultimately empower every Filipino.
We saw the opportunity to introduce an innovative solution to address the root causes of the Philippines’ high maternal mortality rate.
Today I’m delighted to unveil our “Philips MOM for Moms” campaign. This campaign aims to raise awareness about the problems of maternal mortality in the Philippines and show the potential of mobile technology to address some of the root causes. Ultimately we aim to empower Filipino moms to stay healthy during pregnancy.
With this initiative we aim to empower expectant moms in the Philippines to maintain good health through pregnancy and to support the existing maternal health program of the country through Philips innovation.
With this campaign, Philips supports Filipino moms by providing opportunities for them to be healthier and more confident throughout their pregnancy while increasing access to quality maternal health care for all.