Guess what? Sony
Philippines is back with another viewing experience that goes beyond just
screen with the debut of its latest lineup of innovative televisions featuring
4K HDR (High Dynamic Range) content designed to deliver a greater brightness
range and higher contrast that can impact the total cinematic experience of
customers.
The
launch event entitled “Infinity” showcased a number of showrooms designed to
fit various lifestyles – from a bachelor’s pad to homes for young families, professionals
and businessmen. Sony Philippines partnered with lifestyle store Heima to
specifically design the showrooms with the new BRAVIA series that will match the
chosen lifestyles.
“We
at Sony are taking the next big step by providing a viewing experience that
goes beyond just the screen—.we’re pursuing more realistic and immersive
visuals by merging our superb 4K picture clarity technology with HDR. We
continue to make an impact on our customers by creating products that truly
matter; and with the latest range of 4K HDR TVs operated by the Android OS, we
provide a more captivating visual experience for them,” said Nobuyoshi Otake,
President and Managing Director, Sony Philippines.
Each
showroom curated by Heima portrayed living spaces for different personalities,
while highlighting the design flexibility of the Sony TVs. “Partnering with
Sony Philippines gave us the opportunity to showcase a range of lifestyle
designs a home can have, demonstrating how each BRAVIA TV not only complements
the home’s interiors but also reflects the owner’s personality. It was easy to incorporate
the BRAVIA TVs in each design given its slim frame and cable management feature
that made styling the home interiors a breeze,” said Bong Rojales, Co-Owner and
Marketing Director, Heima.
The
4K HDR TV series ranges in screen size from 55” to 75” class, while the new HD
TVs will come in multiple screen size options from 32” to 55” class. The
complete lineup of 4K HDR TVs will be available in the Philippines this coming
April 2016 while the Full HD model TVs will be available starting May 2016.
4K HDR and Slim Backlight
Drive™ Technologies
4K
HDR is an increasing video standard that greatly expands the range of possible
visual expression by producing higher brightness, higher contrast and more
vibrant colors. Recently, HDR compatible content and services are becoming more
and more prevalent via Internet video services, TV broadcastings and Ultra HD
Blu-ray titles.
The
new X9300D series of BRAVIA™ 4K LCD TVs is equipped with Sony’s brand new Slim Backlight Drive™ technology that
takes picture quality to new heights by delivering the best from 4K HDR
content. With a unique backlight system structure, the X9300D series allows
X-tended Dynamic Range™ PRO technology to boost peak brightness and black
levels more precisely and enhance contrast levels, while maintaining its slim
form. The 4K Processor X1™ and its
precision color mapping technology allows TRILUMINOS™ Display to reproduce a
wider color ranger with accurate color details at any brightness level.
Slice of Living Design
Sony
believes and understands that more than a good viewing experience, a television
should also have the aesthetics to fit any environment. This is why the new
BRAVIA televisions are designed with sleek lines and elegant slim displays to
complement one’s home interior.
The
latest BRAVIA™ series is designed to make each TV set the ideal piece for any
room. When hung against a wall, the X9300D series sits very close to the
surface, virtually disappearing into the wall and leaving nothing but the
picture. In addition, the clean cable management keeps wires out of view,
providing an equally elegant look when viewed from behind.
More immersive user
interface with Google Android
The
new lineup of BRAVIA TVs (All 4K Models: X9300D and X8500D) run on the Google
Android TV system that allows live TV broadcasting and internet video services,
along with enhanced content navigation and voice search. This latest Android TV
operating system provides a more intuitive user interface with various
entertainment options.
Google Cast™ is a technology that allows
users to control and play photos, movies, games, and music on their BRAVIA
screens straight from their Android and iOS devices. Meanwhile, the Voice Search function allows users to
find media content through speaking the command, rather than manually browsing
the screen.
New BRAVIA Full HD Lineup
Sony
continues to expand its product line to fit any household with the Full HD
picture quality and slim features that Sony BRAVIA is known for. The new lineup
features X-Reality PRO that provide
stunning details for any content, even when you are viewing TV broadcastings,
DVD, Blu-ray Disc, Internet video services and digital photos. Every single
pixel is up-scaled beautifully by Sony’s exclusive picture processing
technology, reproducing vibrant colors.
The
sleek lines and elegant slim display come with clean cable management to keep
wires out of view when you watch the screen.
The
W65D and W60D series incorporates a Clear Phase audio technology that analyzes
and compensates for inaccuracies in the built-in loud speaker’s response. This
results in a smooth and even reproduction of all frequencies, giving the
customer a pure and natural audio experience.
Additionally,
the W65D and W60D series has the ability to connect to a wide range of Internet
video services such as Youtube and Netflix[1]
using its built-in Wi-Fi®.
Photo Sharing Plus makes it possible
for up to 10 users to share photos and music from their smartphone or tablet
wirelessly on the big screen.
The
new BRAVIA Full HD lineup also feature X-Protection
PRO that enhances the Sony TV’s durability with protection features to
guard against dust, lightning, surge and humidity.
The
new BRAVIA series takes your cinematic experience beyond the screen and
provides every viewer with what they need. The new BRAVIA 4K HDR will be
available in Sony Centres and Authorized Dealers starting April 2016 while the
Full HD TVs in May 2016. For more information, visit www.sony.com.ph, like facebook.com/SonyPhilippines,
or follow twitter.com/SonyPHinc
and Instagram.com/sonyPHInc.
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