AIA Philippines has launched AIA Critical Protect Plus, a critical illness insurance plan that enables policyholders to claim up to three times for major illnesses.
As Filipinos live longer and face a higher risk of experiencing serious illnesses more than once, many are also shifting how they approach their health. Recent findings from AIA Philippines’ Rethink Healthy study show that 70% of Filipinos are adopting a more proactive, futureoriented approach to their wellbeing—driven by a desire to protect their families and prevent risks before they escalate.
This shift is driving the need for protection that goes beyond traditional one-time payout structures. AIA Critical Protect Plus addresses this by providing continued financial protection even if illnesses happen more than once, including benefits for early-stage conditions.
The new product also comes as the insurance industry expands beyond single-claim or limited-duration plans to address more complex, long-term health risks. AIA Philippines introduces AIA Critical Protect Plus as a more flexible solution, allowing customers to customize their coverage through optional add-ons, while integrating wellness features through AIA Vitality.
Built for flexibility and lifetime protection
AIA Critical Protect Plus is designed to let customers tailor their coverage through optional add-ons, offering greater flexibility than traditional fixed plans.
It features a multi-pay structure that enables up to three major critical illness claims, alongside benefits for early-stage conditions, ensuring protection remains even after an initial diagnosis. Coverage extends up to age 100 and spans 106 critical conditions, expandable to up to 146 with riders, reflecting the increasing complexity of health risks over time.
Additional features include optional benefits for emerging conditions, ICU support, and gender-specific cancers, as well as a waiver of premium after a major illness and a compassionate death benefit that provides an additional payout if death occurs after a major critical illness claim.
AIA Critical Protect Plus also integrates with AIA Vitality, AIA’s science-backed wellness program, enabling customers to improve their health while enhancing their protection. Policyholders can boost their coverage by up to 50%, depending on engagement in healthy behaviors, linking protection to everyday health habits.
A shift from one-time coverage to lifetime resilience
The plan is designed to be more accessible, with a minimum coverage requirement of PHP 500,000, alongside flexible payment terms including 10-year, 20-year, or pay-to-age-65 options with protection extending up to age 100.
“As Filipinos live longer, the risk of facing critical illness more than once is no longer unlikely—it’s becoming a reality,” said Melita Teo, Chief Executive Officer of AIA Philippines. “AIA Critical Protect Plus moves beyond one-time protection, giving customers the flexibility and continued coverage they need across multiple diagnoses.”
AIA Critical Protect Plus combines flexibility, broader coverage, and wellness integration to support Filipinos in staying financially resilient through every stage of their health journey.
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About AIA Philippines
AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.
AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).
Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.
AIA PH and BPI AIA are regulated by the Insurance Commission.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region
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