Lenovo Launches ‘AI Ready. Future Ready with Lenovo Yoga’

Lenovo Philippines brought creators, students, young professionals, and Gen Zs together once again to step into the future of intelligent computing with the launch of AI Ready. Future Ready with Lenovo Yoga, a new campaign designed to help consumers discover, understand, and experience the real advantages of AI-powered devices. Anchored on the message of empowering individuals to stay ahead through seamless AI feature discovery and hands-on experience, the campaign put the spotlight on how the latest Lenovo Yoga Copilot+ PCs deliver meaningful, secure, and intuitive AI benefits beyond what traditional laptops can offer.

Discover Your AI-dentity: Fun, Fast, Personalized

At the center of the campaign was “What’s Your AI-dentity?”, an interactive online quiz launched through a dedicated microsite https://promotions.lenovo.com/futurereadywithlenovoyoga/. Users tested their AI readiness through visual, situational, and activity-based prompts incorporating technologies like voice recognition and eye tracking. Upon completion, participants received personalized AI Era results that they proudly shared online — sparking conversations about how AI fits into their everyday work, school, and creative routines.

Bringing AI Discovery Closer to Consumers

In Manila, the campaign came to life through a series of engaging on-ground activities designed to make AI exploration fun, interactive, and accessible. Consumers visited the AI-Ready Zone inside the Lenovo Experience Store at SM Megamall, where they tried various Lenovo Yoga devices and took the full AI-dentity Quiz inside a dedicated Future Ready area. 

Smarter Technology on the Streets

Lenovo also rolled out the Yoga Street Challenge at The Pop Up Katipunan, where students took on playful, creator-inspired tasks that put AI-powered capabilities to the test. The challenge was hosted by popular content creator Jomari Angeles, and winners received customized Lenovo Yoga merchandise such as t-shirts and tote bags, while all participants walked away with exclusive coupons redeemable at Lenovo Exclusive Store SM Marikina or the Lenovo Yoga Store at SM North EDSA. 

Participants who finished the “What’s Your AI-dentity?” microsite experience and presented their social posting to the on-ground staff also received special gifts curated by the local team.

Perfect for creators, multitaskers, and students, this exciting campaign showcased and highlighted how the Lenovo Yoga line helps users work smarter, create faster, and stay ahead in a fast-evolving digital world.

About Lenovo: 

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.   

Build a Home That’s Smarter Than Ever with Samsung SmartThings

Samsung highlights how connected innovations transform everyday living into a highly intuitive and effortless experience with the opening of its new SmartThings Home Showroom at the Science Hub Tower in Taguig. The showroom demonstrated how SmartThings enables Filipino homeowners to have complete control over every aspect of their living space through a single platform. 

As the demand for intelligent household devices continues to rise, Samsung is uniquely poised to address the Filipino consumers’ demand for convenience, security, and energy efficiency in their living spaces. “We want to harness the power of AI technology and connected ecosystems to turn daily routines into effortless, personalized experiences for every modern Filipino home,” said President of Samsung Electronics Philippines, Roman Han. “Our goal is to create a home that works around every family, so they can focus on people and moments that matter most.”

A Connected Home That Works For You

The SmartThings Home Showroom gives guests a chance to experience firsthand how Samsung’s technology connects TVs, appliances, and devices to automate common home practices and create a seamless, responsive environment. In the living room, SmartThings links Vision AI TVs to immersive audio devices, like the Q-Series Soundbars, to deliver immersive entertainment. Families are in full control of their comfort with smart cooling solutions like the WindFree™ Air Conditioners, and tailor the ambiance of their spaces through customizable lighting.

For home offices, Samsung’s connected innovation increases productivity by streamlining work modes. Professional workers working from home can use SmartThings to connect the Smart Monitor M8 to Galaxy tablets to make content handoff between devices more seamless. They can even check their running appliances or manage their home security without leaving their workspace. 

Furthermore, this cohesive ecosystem can also promote healthier habits to keep you on top of your wellness. You can make your workout routines more guided and data-driven by pairing your Galaxy watch to your Samsung TV and displaying your real-time health metrics on a bigger screen. 

In the kitchen, Samsung Bespoke AI appliances support more thoughtful meal preparation. From accessing recipe ideas and tracking your available food stock to playing music while cooking, Samsung’s Side-by-Side Refrigerator Family Hub enriches the kitchen experience. Laundry and garment care innovations, such as the Bespoke AI Laundry Combo and the AirDresser, automate household chores, freeing up your time for other important activities.

At the end of the day, Samsung SmartThings lets you manage the temperature and lighting, or play relaxing audio from the Music Frame, to make your room a more conducive space for sleep.

More Efficient, Future-Ready Business Operations

Aside from enriching daily life at home, Samsung’s connected innovation strengthens operational performance across industries by streamlining workflows, reducing inaccuracies, and improving service delivery. For retail and quick-service establishments, Samsung’s professional display range, powered by VXT CMS, can be used to present menu and promotional content to help drive impulse purchases.

For businesses in critical environments, integrated hardware, AI-powered tools, and SmartThings Pro provide real-time visibility and control over devices and the environment. Samsung Knox offers robust security and centralized management, both of which are crucial for businesses in high-compliance sectors. This portfolio of intelligent solutions helps organizations reduce downtime, optimize resource use, and maintain consistent service quality. 

“Samsung aims to eliminate friction and achieve smarter outcomes as more businesses and households embrace connected solutions,” explained Han. “SmartThings is designed to create intelligent and convenient experiences, making both business organizations and Filipino homes ready for the future.”

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

realme Christmas Picks 2025: Power, Style, and Durability in Every Device

 

High-performance, stylish, and durable devices for friends and loved ones

With Christmas just around the corner, realme presents a curated selection of smartphones for different lifestyles and budgets. The realme Christmas Gift Guide 2025 highlights the powerful realme 15 Series 5G and the reliable realme C85 5G, offering ideal options for content creators, power users, and anyone seeking a sleek, dependable device this holiday season.

Capture Every Moment in Style

For tech enthusiasts and content creators, the realme 15 Pro 5G is an ideal gift. Equipped with Triple 50MP AI Cameras capable of professional-grade 4K 60fps video recording, it makes capturing holiday memories effortless. Powered by the Snapdragon 7 Gen 4 5G Processor and a 7000mAh battery with 80W SUPERVOOC fast charging, it combines performance with long-lasting endurance. For those seeking a slightly different yet equally capable option, the realme 15 5G offers a reliable and feature-packed alternative.

Live More, Charge Less

For fans looking to give a gift that combines long-lasting performance with everyday convenience, the realme 15T 5G is a standout choice this holiday season. Its 8GB+256GB variant, priced at PHP 16,999, runs on the MediaTek Dimensity 6400 Max 5G Processor with a 6050mm² cooling system, ensuring smooth multitasking for work, play, or holiday planning. The 7000mAh battery with 60W SUPERVOOC charging lives up to its promise to let users “Live More, Charge Less,” keeping them powered through extended use during the festive season. With Dual 50MP AI Cameras and stylish colors like Flowing Silver and Suit Titanium, it’s a practical yet thoughtful gift for friends or loved ones.

Designed to Handle the Unexpected

For those who value durability and reliability, the realme C85 5G makes an excellent holiday gift. Built to withstand everyday surprises — from accidental drops to spills or unexpected rain — it features Military‑Grade Shock Resistance and a triple IP rating (IP66 / IP68 / IP69K), protecting against dust, strong water jets, submersion, and even 36 types of liquids, including coffee, soda, and common cleaning solutions. Its 7000 mAh battery with 45W SUPERVOOC charging keeps it powered all day, and with festive colors like Parrot Purple and Peacock Green, the realme C85 5G is an affordable tech gift that’s perfect for the holiday season.

For fans seeking a more affordable option, the realme C85, priced for as low as P9,999, comes in Kingfisher Blue and Swan Black, with 24GB Dynamic RAM and up to 256GB storage, providing durability at a budget-friendly price. The realme C85 will be available at all partner retailers nationwide on December 6.

realme With You Holiday Promos and Freebies

To make the holidays even brighter, fans who buy the realme 15 Series 5G from December 6-31 will receive a TechLife Wireless Earbuds X worth P1,699. Every realme smartphone purchase also earns one raffle entry, with multiple purchases increasing the chances to win select realme and TechLife devices, including the realme GT 7T (12GB+256GB), realme Pad X Wi-Fi, TechLife Smart Watch P1, or a trip for two to Thailand or Vietnam.

From December 6-14, realme C85 5G buyers will also receive a free TechLife Power Bank 5000mAh worth P1,999, giving them even more value this holiday season.

Additionally, realme Advent Box registration starts today until December 6. These Advent Boxes contain goodies from partner brands, including Baobab, Blanc Nue, and Aficionado. To claim, all you have to do is visit the realme With You booth at the Campus Playfest on December 7 and 8 at the SM Mall of Asia Music Hall, and purchase the realme Advent Box, which includes the realme C85 + 11 gifts worth up to P4,999, all for only P12,999 + P1.

Don’t miss this festive opportunity to enjoy exclusive freebies and exciting prizes while gifting the perfect smartphone.

For more information on realme’s holiday promos and giveaways, visit realme Philippines’ official Facebook page and stay tuned for updates on retail Peak Season announcements and realme With You campaign activities.

The More, The Merrier: Sit Back and Relax with Uratex Monoblock

The holiday season is just around the corner, which for every Filipino means an open invitation to family reunions and barkada gatherings that fill the table from Noche Buena to Media Noche. Apart from a feast of colorful and delicious food, a party is never complete without the comfort of seats for everyone.

Whether you’re planning a quiet family dinner or a full-blown celebration where the cousins compete in musical chairs, Uratex Monoblock is stepping in with a gentle yet firm reminder: a house packed with guests and loved ones deserves safe, strong, and functional seating you can truly depend on.

Built for Every Handaan: The Uratex Monoblock Standard

Every Filipino gathering is a high-stress test for furniture,from the weight of a holiday feast to the vigorous swapping of chairs during parlor games. Fortunately, Uratex Monoblock ensures that strength and safety are non-negotiable.

Proudly standing as the only local plastic furniture line with a Level 5 certification from the International Organization for Standardization (ISO)—the highest plastic furniture standard in the country—each Uratex Monoblock product is rigorously tested to withstand up to 200 kilograms. This gives every host peace of mind, knowing their furniture is as resilient as the Filipino spirit itself.

Uratex Monoblock continues to lead the game in the furniture industry, ready to anchor your holiday gatherings with a versatile suite of products that combine space-smart design, durability, and modern aesthetics:

Classic 101: The iconic, stackable foundation of every Filipino handaan—strong enough to handle both guests and holiday feast indulgence.

1201 Square Table: A robust and steady surface that anchors every gathering, built to handle the heartiest feasts and the happiest celebrations.

Aiko Folding Chair: The space-saving hero for surprise guests—folds flat when the party’s over but never “marupok” when sat on.

William Folding Table: The versatile champion that transforms from buffet table to karaoke playlist holder, folding away easily without losing its strength.

“As Filipinos, we love bringing people together, and that’s what the holidays are truly about,” said Dindo Medina, Business Unit Director of Uratex Monoblock. “With Uratex Monoblock, we want every host to feel confident that their furniture can handle it all—no worries, no breaks, just lasting comfort and joy. Our goal has always been to give Filipino families a strong and stylish foundation for every gathering, big or small.”

For Filipino homes preparing for the joyful chaos of the holidays, Uratex Monoblock is the clear choice for a worry-free Pasko. The brand’s philosophy, #BawalAngMarupok, is more than just a promise of strength and durability—it’s a commitment to stress-free, laughter-filled celebrations with furniture that’s as dependable as the Filipino spirit.

With Uratex Monoblock’s functional, stackable, and sturdy furniture pieces, families can focus on what truly matters—cherished moments and festive cheer—knowing their furniture is built strong, safe, and ready to handle the full, wonderful chaos of a Filipino Christmas.

All claims in the press release have been verified as true by the Ad Standards Council, ASC REF NO. M0177N052625U.

About Uratex Monoblock 

Uratex Monoblock is a leading and proud Filipino brand and a trusted name when it comes to high-quality, durable, and reliable plastic furniture. Since 1993, it has been a top choice, offering an extensive range of chairs, tables, and storage solutions that meet the demands of Filipino families, businesses, and organizations. 

Committed to safety and strength, Uratex Monoblock products are manufactured following world-class standards and technology tested for safety, durability, and load-bearing capacity. Uratex Monoblock is also the only local plastic furniture manufacturer in the country that has the Level 5 certification from the International Organization for Standardization (ISO), and also certification from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS). 

Sun Life's "Play for Life" Campaign Wins Gold at Panata Awards 2025

  

Members of the Sun Life Marketing team at the Panata Awards 2025

 

Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.

 

The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.

 

"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."

 

The multi-faceted campaign centered around an original board game that simulates real-life financial scenarios and decisions. Among the key elements of the campaign were creating multiple game formats, including a premium board game, digital version, and life-sized experiences at mall events; applying a 360-degree marketing approach, from digital platforms to festival integrations; experiential marketing, where mall events and “Coffee & Play” sessions were held nationwide; and digital innovations, such as a TikTok filter and collaborations with esports tournaments.

 

“The campaign's success demonstrates that Filipinos are ready to learn when the content is presented in an engaging format,” Gonzalez-Chong explained. “This award motivates us to continue innovating in how we communicate the importance of financial preparedness. We remain committed to helping Filipinos achieve lifetime financial security and live healthier lives.”

 

The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), celebrates marketing excellence, ethical storytelling, and brand impact in the Philippines.

 

For more information about Sun Life's products and services, visit www.sunlife.com.ph.

Is Screen Time Stealing Your Family Christmas? The LEGO® Group Has a Way to Bring It Back

Remember Christmas before screens? Back when the season meant long days of decorating with family, waking up to the smell of Noche Buena favorites, and watching homes light up with colorful parols and Christmas lights. Before technology took over, Filipino Christmases were loud, warm, and full of tradition. Kids ran around the house, titos and titas laughed over stories, and families gathered eagerly for exchange gifts. And for many children, the biggest wish was unwrapping that one special toy – often a LEGO set that sparked hours of imagination and joy.

 

Today, many Christmases are quieter than they should be. Kids are glued to tablets, relatives scroll through messages under the table, and even parents can’t resist checking notifications.

 

This year, the LEGO Group is giving families an official excuse to step away from screens and bring back that loud, chaotic, and magical Christmas feeling. From December 22 to January 6, the LEGO Christmas Play Village will transform the SM Mall of Asia Main Atrium into a screen-free wonderland where loved ones can bond together just like the Christmas everyone remembers.

A holiday village built for imagination, not notifications

Walking into the Play Village feels like entering a larger-than-life Filipino Christmas home. Every corner invites families to play, discover, and create together. From the porch to the attic, there is something fun to explore at every turn.

Little wins like stacking towers or completing LEGO challenges bring out genuine smiles and a sense of achievement. Parents get to slow down and share the moments, mess, and all. And for those kids from the early 90s and 00s — now grown-ups but still kids at heart — LEGO bricks remain the perfect gift, a nostalgic reminder of the Christmas magic they grew up with.

For families who want to continue the fun at home, the LEGO Group has curated a selection of sets featured in the annex below, with builds for kids, teens, and even adults. Visitors can also enjoy:

Free LEGO Christmas Chimney Fun with a minimum ₱3,000 single-receipt purchase

Up to 25% off on select LEGO sets for holiday gifting

The LEGO Christmas Play Village doesn’t stop at MOA. Play zones and featured sets can also be found at select Toy Kingdom and Toys"R"Us stores nationwide. For more information, visit bankeebricks.ph, Shopee, and Lazada.

To learn more about the LEGO Group, check out www.lego.com.

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ANNEX

Swap Scrolls for Bricks this Christmas

Looking for the perfect Christmas gift or a playful treat that can keep the fun going into the New Year? Here are 10 featured sets, carefully curated for kids and adults alike. Enjoy up to 25% off select sets until December 31:

For Kids

LEGO® DUPLO 10913 Brick Box (₱1,724) – Fun building for little hands

LEGO® Minecraft 21276 The Creeper (₱2,399) – Adventure and creativity

LEGO® Technic 42212 Ferrari FXX K (₱3,599) – Speed and engineering

LEGO® City 60445 F1 Truck with RB20 & AMR24 F1 Cars (₱5,999) – Racing fun

LEGO® Ninjago 71834 Zane’s Ultra Combiner Mech (₱5,624) – Action-packed builds

For Adults

LEGO® Botanicals 10342 Pretty Pink Flower Bouquet (₱3,149) – Elegant and relaxing

LEGO® Architecture 21062 Trevi Fountain (₱8,999) – Detailed architecture build

LEGO® Technic 42207 Ferrari SF-24 F1 Car (₱13,599) – Advanced engineering

LEGO® Harry Potter 76444 Diagon Alley Wizarding Shops (₱10,499) – Collectible and immersive

LEGO® D2C ART 31215 Vincent van Gogh Sunflowers (₱11,199) – Artistic display piece

HONOR Philippines Continues to Expand Operations in Manila, Opens Bigger New Headquarters

Global AI device ecosystem company HONOR Philippines secured another major milestone as it opened its larger new headquarters in Manila. The tech giant has shown rapid growth over the past three years, and with its successful campaigns, it’s no surprise that it has expanded so quickly.

 

“We’re very excited to share that we’re expanding our operations in the Philippines. As our team and projects continue to grow, this upgrade will give us the room we need for better service and even bigger collaborations,” said Stephen Cheng, Vice President of HONOR Philippines.

 

Get HONOR gadgets now!

 

The holidays just got merrier with HONOR Holideals 2025! Whether you’re gifting or upgrading, HONOR has wrapped up the best deals just for you. Get the foldable phone of your dreams — the HONOR Magic V5 — or check out the viral HONOR 400 series, as well as the HONOR X7d and HONOR X9c 5G.

Never miss the latest updates—visit HONOR’s official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.