AIA Philippines Wins Three Anvil Awards for its Holistic Health Commitment

 

Accepting the awards are: AIA Philippines Communication and Public Relations Lead Michelle Velete (5th from left) and Brand Marketing Lead for BPI AIA Mika Calixterio (3rd from right), with its PR partner Ogilvy & Mather Philippines.

MANILA, Philippines — AIA Philippines, formerly Philam Life and the Philippine arm of AIA, the largest Pan-Asian life insurance group, bagged three Silver Anvil Awards at the 61st Anvil Awards. The recognition reflects how its Rethink Healthy campaign helped drive the company’s shift toward becoming a holistic health partner for Filipinos, reinforcing its Purpose of helping people live Healthier, Longer, Better Lives through inclusive, culturally relevant, and social-first communication.

The 61st Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), honor outstanding communication programs that demonstrate excellence in strategy, execution, and impact across industries.

AIA Philippines was recognized in the Best Use of Social Media, Corporate Identity/Corporate Branding Program, and Marketing and Brand Communication categories, citing the impact of its Rethink Healthy campaign, which repositioned the company from an insurance provider to a holistic health partner, alongside its social-first approach to engaging Filipinos on health and wellness.

Anchored on AIA’s proprietary research, Rethink Healthy challenged the long-held perception that being healthy is expensive, intimidating, or out of reach. The campaign broadened the definition of wellness beyond physical fitness to include mental, financial, and environmental well-being, which are areas that Filipinos themselves identified as critical to living well but often overlooked in traditional health narratives.

“At its core, Rethink Healthy was about listening to what matters most to Filipinos,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “We learned that many Filipinos want to take better care of their health but feel constrained by time, money, or unrealistic standards. Our goal was to make health feel relatable and achievable through everyday choices, and to support Filipinos’ health journeys in ways they can sustain over the long term.”

The platform came to life through an integrated mix of thought leadership through the brand’s commissioned study, “Rethinking Healthy: What Overall Well-Being Means to Filipinos”; as well as immersive media experiences, partnerships, and platform-native content across digital, social, out-of-home, and on-ground touchpoints. Central to the campaign was AIA Voices, which transformed social media into a space for honest, relatable storytelling by featuring real Filipinos, including employees, Life Planners, BPI AIA bancassurance sales executives, customers, creators, and community voices, sharing everyday acts of wellness in their own environments.

The campaign reached millions of Filipinos across digital, social, and on-ground touchpoints, reinforcing Rethink Healthy as a sustained movement rather than a one-off communications effort. By prioritizing authenticity over aspiration, the stories encouraged participation and conversation, helping audiences see themselves reflected in the content while reinforcing AIA Philippines’ positioning as a holistic health partner rather than a traditional insurance brand.

Building on the momentum of Rethink Healthy, AIA Philippines will continue to expand the campaign by deepening everyday wellness conversations and reinforcing its role as a long-term health partner through inclusive and practical initiatives.

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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

AIA PH and BPI AIA are regulated by the Insurance Commission.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

Notes:

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region

Sun Life shines a light on real employee journeys with new “Employee Diaries” video series

  

 

Behind every payslip is a story of ambition, sacrifice, and perseverance. For many Filipino employees, the path towards financial stability is paved with everyday struggles – enduring long commutes, managing packed schedules, and balancing multiple responsibilities – all while trying to make their salary last.

 

These realities take the spotlight in Sun Life Philippines’ new “Employee Diaries” video series that highlights the real-life stories of two Filipino employees as they navigate pivotal moments in their financial journeys. The series shines a light on the challenges many employees face and how a reliable Partner for Life can help them live bright now.

 

The Quiet Determination Behind Achieving Your Goals

 

“How I Made My First Million” features Margie Endres, a hardworking employee whose story mirrors the experience of many Filipinos striving to reach their goals. From learning how to stay disciplined despite daily expenses and temptations to shop online to staying committed to long-term goals that once felt distant, Margie’s journey reflects the quiet determination behind a major financial milestone – saving her first million pesos.

 

Through her journey, Margie shows that when Filipinos tap into practical financial strategies and seek guidance from a trusted partner like Sun Life, they can confidently start their financial journey and pursue the milestones that no longer feel out of reach.

 

Margie Endres, Sun Life Client

 

Finding Harmony and Balance Between Work and Life

 

In “A Plan for Every Goal”, Kristine Vi Gadayan’s story is one that many employees know well – the constant balancing act between giving your best at work and making space to truly live life to the fullest. As she navigates growing responsibilities and career milestones, Kristine reflects on how easy it can be to let work take over. Her journey is about learning to find balance so that she can enjoy life’s everyday moments while working towards her goals.

 

Kristine demonstrates that with thoughtful planning, clear priorities, and a partner like Sun Life, Filipinos can enjoy the best of both worlds – planning smartly for tomorrow while living fully today.

 

Kristine Vi Gadayan, Sun Life Client

 

Through the “Employee Diaries” video series, Sun Life reiterates its commitment to empower Filipinos in their pursuit of financial security. The series aims to inspire more employees to take their own first steps towards financial freedom by showing that real progress is possible with the right support and mindset.

 

The videos are available for viewing on Sun Life’s official social media channels: @sunlifeph on Facebook, Instagram, and TikTok.

 

Discover how you can live bright now with Sun Life by visiting www.sunlife.co/LiveBrightNow.

Global Care Medical Center raising growth capital from LeapFrog, Navegar to expand healthcare access in the Philippines

 

 

Global Care Medical Center (GCMC), one of the Philippines’ leading regional healthcare providers, is raising growth capital from LeapFrog Investments, the pioneering profit-with-purpose investment firm, and Philippine-based private
equity firm Navegar, to fuel expansion and improve access to quality healthcare in underserved markets across the country.

Founded in 2016, GCMC has rapidly built a strong presence outside Metro Manila, operating a network of five hospitals - including four general hospitals and one dedicated cancer center. Together, the group currently operates more than 300 licensed beds and is supported by over 670 doctors.

The Philippines’ healthcare sector is experiencing sustained demand growth, driven by rising incomes, ageing populations and increasing prevalence of chronic diseases. However, capacity constraints outside major cities remain acute. Nearly half of all Filipinos cannot access a primary healthcare facility within 30 minutes, and in some provinces, the bed-to-patient ratio falls below
0.5. These shortages continue to put pressure on families, forcing many patients to travel long distances or delay care altogether.

GCMC addresses this challenge by strategically locating its facilities in provinces with rising demand for secondary and tertiary care. By bringing healthcare services closer to where people live and work, GCMC is helping to reduce the financial and logistical burden on patients, while improving continuity and outcomes of care.

GCMC Chairman Ricardo Celino said, “We chose to partner with LeapFrog for their deep healthcare expertise, and Navegar for their experience helping Philippine companies scale. With their support, we’re excited to expand healthcare access to more Filipino communities and to continue raising the standard of care in the regions that
need it most.”

GCMC diferentiates itself through its unwavering focus on quality. Its modern, well-maintained facilities, high-caliber medical professionals, and investment in quality diagnostic equipment ensure that it can deliver urban-quality care in regional settings.

A sixth hospital is currently under construction, which will add approximately 150 licensed beds to the Group’s capacity. Additionally, multiple organic and inorganic initiatives are in progress to further expand its footprint in priority provinces, including the rollout of additional specialty services and targeted acquisitions.

Philippine Department of Health, 20202 PIDS, 2022 LeapFrog and Navegar will bring their combined global healthcare expertise and experience scaling Philippine platforms to support GCMC’s sustainable growth, strengthen governance, and embed long-term operational and impact discipline.

LeapFrog Investments’ Partner and Global Lead for Healthcare, Biju Mohandas said, “This is our first investment in the Philippines and an opportunity for our team to back the tremendous growth of the economy. As healthcare demand rises, GCMC is delivering high-quality,
accessible healthcare to those who need it most. We see tremendous opportunity to build on the good work of the GCMC team, expanding specialty care, scaling responsibly, and enhancing patient outcomes. Together with Navegar, we are proud to support a business that pairs clinical
excellence with a strong commitment to equitable impact, and we will play an active role in supporting GCMC’s next phase of growth.”

Navegar’s Vice President of Origination, Juan Carlos Camara said, “We’ve been following healthcare in the Philippines for some time, and GCMC stood out for both its management team and the thoughtful way the platform was built. Growth has been intentional, anchored in clinical standards and a consistent focus on quality rather than scale for its own sake. This approach gives us confidence in the long-term potential of the business. We’re excited to support Rick and the GCMC team, alongside LeapFrog, as the company moves into its next chapter.”

*Closing of investment into GCMC is subject to completion of customary closing conditions.*

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About Global Care Medical Center 

Global Care Medical Center is a leading hospital network serving growing communities in Tier 2–3 cities across the Philippines. GCMC currently operates four Level II hospitals and a specialized cancer care center across key urban centers in Luzon, with a current bed capacity of over 300. An additional hospital is under development as part of its ongoing expansion.
Beyond hospital operations, GCMC also manages complementary healthcare services, including retail pharmacy and medical equipment distribution, which enable a holistic and comprehensive approach to patient care.  With readily available capacity across its facilities and a strong pipeline of potential acquisitions,

GCMC is well positioned to expand its footprint and to deliver consistent, high-quality healthcare
to more Filipinos.

About LeapFrog Investments 

LeapFrog is the pioneering Profit with Purpose investment firm. Founded in 2007, its portfolio of companies today reach 559 million people with essential services. LeapFrog companies deliver healthcare, financial services and climate solutions across 37 countries and grow on average at 22% a year. They finance or protect 24 million emerging enterprises and support 38 million jobs. Through its private equity funds, LeapFrog has raised several billion dollars from institutionalinvestors and co-created industry champions across global growth markets. The firm has played
a foundational role in what is now the $1.6 trillion impact investing industry, co-creating global organisations and standards. Fortune ranked LeapFrog, alongside Apple and Novartis, as one of the top five Companies to Change the World.

About Navegar
Navegar is a Manila-based private equity firm that invests capital and provides hands-on support to fast-growing Philippine companies, helping them scale and succeed in complex, ever-changing environments. Founded in 2013, the firm has over $300 million in assets under management and has taken notable stakes in companies, such as TaskUs (NASDAQ: TASK),

The Bistro Group, Intellicare, Royale Cold Storage, Great Deals E-commerce Corp., and Dali Discount AG. The firm is backed by a global base of institutional investors, including large financial services companies and developmental finance institutions.

LG ELECTRONICS PHILIPPINES CALLS FOR ENTRIES FOR 2026 LG AMBASSADOR CHALLENGE

 

LG Electronics Philippines is calling on changemakers, community leaders, and organizations across the country to participate in the 2026 LG Ambassador Challenge, inviting project proposals that aim to uplift a new underserved community, with a particular focus on medical aid and community healthcare.

The LG Ambassador Challenge is a corporate social responsibility (CSR) initiative of LG Electronics Philippines, launched locally in 2022 in partnership with Korea Friends of Hope International (KFHI). Through the program, LG provides funding and support to individuals and local organizations that propose sustainable, community-driven solutions to pressing social challenges.

Aligned with LG’s global philosophy of “Life’s Good,” the initiative seeks to empower communities by encouraging residents to take an active role in identifying local needs and implementing innovative, practical solutions that improve quality of life and create long-term positive impact.

“Through the LG Ambassador Challenge, we are able to work closely with communities and partners to support initiatives that create real and sustainable change,” said Nakhyun Seong, Managing Director of LG Electronics Philippines. “By empowering individuals and organizations with resources and support, we hope to help build better lives and stronger communities, in line with LG’s commitment to innovation and social responsibility.”

For its 2026 edition, the LG Ambassador Challenge will accept entries and conduct project selection from February 10 to 28. This year, LG Electronics Philippines is specifically looking for proposals that address medical aid and healthcare needs in underserved communities, while demonstrating sustainability, strong community involvement, and the potential for lasting impact.

Since its launch, the LG Ambassador Challenge in the Philippines has supported several community-based initiatives:

• 2025: Supported Programa para sa Alagang Ina at Sanggol, a maternal and child health initiative. Through the initiative, healthcare services in Barangay Tres Cruses, Tanza, Cavite have been expanded and made more reliable, allowing the center to now accommodate up to 10 patients daily—double the capacity of the previous half-day setup.

• 2024: Life’s Good Library On the Go project in Nagcarlan, Laguna, a mobile library project designed to deliver books and educational materials to children in underserved areas, promoting a passion for reading and engaging learning experiences.

• 2023: Life is Good, When Life Has Light (installation of solar streetlights in Calauan, Laguna), Flowing Water for Growing Future (improving access to clean water in Lawaguin, Laguna), and Paliparan Community Livelihood.

• 2022 (Inaugural) Winners: Ride for Hope by Bahay Aruga in Manila, which provided an ambulance for pediatric cancer patients, and Roof for Siargao by Red Charity Gala, which supported post-disaster recovery efforts.

LG Electronics Philippines encourages organizations, advocates, and community leaders with innovative and sustainable ideas for medical aid and community healthcare to take part in the 2026 LG Ambassador Challenge and help deliver meaningful solutions that improve lives and strengthen communities.

All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/2026LGACEntryForm. Interested applicants may send their applications or inquiries to mktg.ph@lge.com for more information.

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community. Submit your entries today and turn your ideas into meaningful action!

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About LG Electronics Philippines 

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies - Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution - combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

Greenwich Celebrates Feel-Good Flavors and Meaningful Connections at the ‘Sarap to Feel G’ Fan Meet

  

Feel G Fam ambassadors Bianca de Vera, Donny Pangilinan, Esnyr, and Will Ashley pose for a group photo with fans who enjoyed the Sarap to Feel G Fan Meet at SMX Aura.

MANILA, Philippines – Greenwich has redefined the fan experience, showing how great food brings people together, with the “Sarap to Feel G” Fan Meet, a lively celebration where superior-tasting pizza sparked shared joy and meaningful connections. Far from a conventional event, the evening saw beloved Feel G Fam ambassadors Donny Pangilinan, Will Ashley, Bianca De Vera, and Esnyr share genuine, unscripted moments with overjoyed fans, proving that the deepest bonds are often forged over great food and infectious energy.

“The 'Sarap to Feel G' Fan Meet is a powerful testament to our belief that Greenwich Pizza does more than just satisfy cravings,” said Ali De Torres, Marketing Head of Greenwich. “We saw firsthand how great-tasting food became the catalyst for laughter, shared stories and genuine bonds between our endorsers and their fans. It’s about celebrating those meaningful connections that make life, and every slice, truly memorable.”

At the center of the celebration stood Greenwich’s promise of “Feel G sa Sarap at Sulit,” delivering great taste at great value. Guests enjoyed crowd favorite pizzas packed with loaded-to-the-edge toppings and premium ingredients, proving delicious flavor does not need a high price. Group-friendly pizza deals are available starting from the smallest size, making sharing more meaningful. With choices like Two Medium Pizzas (₱399) or Three Medium Pizzas (₱599), every slice sparks moments of bonding, laughter, and shared celebration.

Beyond the delicious bites, the Sarap to Feel G Fan Meet showed how meaningful connections truly flourish around Greenwich pizza. Fans and endorsers created lasting memories, proving that good food and shared company are at the heart of the Greenwich experience. Sharing the same excitement, Greenwich’s Feel G Fam ambassadors reflected on the energy of the fan meet and the real connections formed over great food.

“I’m grateful to be part of the Greenwich family. Pizza has always been my comfort food, and moments like this make it more meaningful. You see people come together, share stories, and enjoy each other’s company over food they love. ‘Sarap to Feel G’ when you’re bonding with fans over pizza, kwentuhan, and good vibes,” said Donny Pangilinan.

Bringing his signature humor, Esnyr joked, “’Pag Greenwich, automatic masaya kasi sulit na, masarap pa. Ang saya makita na isang slice lang, ang dami nang tawa at bonding.”

For Will Ashley, the highlight was the authenticity of the moment: “Mas special kapag nakaka-connect kami sa fans nang personal,” he shared. “Food makes it easier to have kwentuhan with friends.”

Bianca De Vera echoed the spirit of togetherness, saying, “Ang warm ng energy tonight para kaming nasa isang malaking community. It’s amazing to see everyone come together like this.” she said. “Nakakatuwa na Greenwich can be part of these moments where everyone just feels G together.”

“Tonight reaffirmed that Greenwich is more than just pizza but a platform for people, relationships, and pure joy,” emphasized De Torres. “Every slice, every laugh, every heartfelt connection lets everyone truly ‘Sarap to Feel G’ a feeling that goes beyond taste, rooted in the Filipino spirit of togetherness.”

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About Greenwich

Greenwich is a proudly Filipino pizza and pasta brand that has been part of everyday celebrations and shared meals across the Philippines. Anchored on its purpose of fostering feel-good connections through food, Greenwich brings its “Sarap to Feel G” platform to life by inspiring Filipinos to build meaningful connections, embrace their authentic selves, and celebrate life’s little-big moments over great-tasting, sulit favorites made for sharing. With every slice and every shared table, Greenwich aims to make bonding moments simpler, warmer, and more memorable.