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| Soft, breathable, and size-inclusive—Dream Curve fits every woman’s lifestyle. For every shape, every size, and every dream. |
Studies across the Philippines and the world confirm that comfort in intimate wear is no longer a luxury; it’s the baseline for modern confidence. As women juggle more roles and demand more from their daily lives, they recognize comfort as a powerful statement of self-worth, confidence, and agency. Avon, the no.1 intimate apparel brand in the Philippines, is at the forefront of making this possible for Filipinas.
This shift is not anecdotal. It’s backed by data and reflects changing lifestyles and expectations over recent years. Comfort is becoming the defining standard in intimate wear—driven by a rising demand for innerwear that puts ease, softness, and wearability first.²
Globally, the intimate apparel market is projected to reach approximately USD 69.42 billion by 2030, fueled by the increasing preference for pieces that deliver all-day ease without sacrificing style². Women are prioritizing softness, breathable fabrics, and adaptive designs that fit their bodies perfectly.
In the Philippines, this shift is even more pronounced: 7 in 10 consumers now choose comfort and softness over any other factor when buying intimates³. Once purely functional, intimate wear has evolved into a confidence-boosting style statement—pieces are designed to feel good, look beautiful, and move effortlessly with every woman.
Setting the Standard in Functional Intimates
Comfort empowers women to feel more confident and fully show up in their day-to-day lives. When women are at ease, they can focus on what matters, feel like themselves, and live boldly. Comfort acts as emotional support, granting them the freedom to move, express themselves, and lead.
Avon identified this cultural and consumer shift towards comfort early on, thanks to its keen understanding of women’s evolving preferences. Over the years, Avon introduced inclusive sizing, thoughtfully designed pieces, and a deep understanding of the Filipina body.
This commitment resonated with thousands of women, allowing Avon to sell more than 10 million bras in 2024 alone. Avon's understanding of women’s needs has established and maintained its position as the #1 brand in intimate wear for many years. Avon’s foresight in addressing women’s needs established and maintained its position as the #1 brand in intimate wear for many years.¹
Heart Evangelista wearing the Amaya Dream Curve Non-wire Memory Foam Moulded Bra
“Comfort is no longer just a nice-to-have—it’s the new essential,” shares Heart Evangelista, Avon’s ambassador for Intimate Apparel and Global Fashion Icon, “When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but it’s about how it lets me move and live freely, so I can reach higher and dream bigger. That’s what comfort means to me now”, she added.
Wear the Dream
Soft, breathable, and size-inclusive—Dream Curve fits every woman’s lifestyle
This year, Avon is poised to revolutionize intimate apparel yet again with innovation that puts softness, ease, and fit at the forefront, championing comfort as the new standard of strength. This exciting new product helps women feel their best, letting them wear the dream with confidence every single day. With Avon, the future of intimate wear is inclusive and comfortable—as it should be.
Unmatched softness with Dream Memory Foam technology
Avon introduces the new Dream Curve bras, which set a new standard in intimates and redefine what it means to feel comfortable enough to realize all your dreams. Thoughtfully designed with Dream Memory Foam, each bra delivers unmatched premium comfort without the hefty price tag. Soft, breathable and size-inclusive, Dream Curve bras make comfort effortless and accessible—so every woman can embrace her power.
All-day ease in soft, breathable fabric with the Dream Curve Bra
Wear the dream and experience levelled-up comfort like never before with the new Avon Dream Curve Bras— now available through your local Avon Representatives or online via Shopee, Lazada, and TikTok Shop.
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About Avon
We invite everyone to embrace their power to make the world a better place for all.
We are the beauty brand that proudly helps women everywhere to realize their potential. Millions of independent sales Representatives sell iconic Avon products through social networks built on relationships, with every sale of Avon products supporting women around the world*. Our unique omnichannel eco-system gives consumers access to our brand when, where and how they want.
We use our world-class innovation capabilities to develop high quality and award-winning holistic beauty and wellbeing products, ensuring the very best beauty is accessible and affordable for all. Plus, all Avon beauty and personal care products are approved under Cruelty Free International’s Leaping Bunny Programme.
¹Based on 2024 Euromonitor, Market Data, Philippines
We stand for progress for women: we believe in listening to women’s needs, speaking out about issues that matter and creating positive change for people and the planet. Through Avon and the Avon Foundation, we’ve donated over $1.1billion, with a focus on tackling gender-based violence and breast cancer. Avon is part of the Natura &Co Group.
*Learn more at www.avonworldwide.com.
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