BPI AIA Marks 16 Years of Growth, Accelerates Push for Digital and Accessible Protection

BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines (formerly AIA Philam Life), has marked its 16th year with an expanded slate of digital tools and accessible protection products aimed at meeting the shifting financial needs of Filipino families. The company expects continued growth as more Filipinos shift to digital-first financial planning and look for flexible protection options.

 

Established in 2009, BPI AIA has grown into a trusted financial protection partner for BPI customers, supported by a nationwide bancassurance presence, a professionally trained sales force, and a portfolio of solutions designed to meet the evolving needs of Filipinos across life stages.

 

Over the years, BPI AIA has launched pioneering, tech-enabled solutions such as PamilyaProtect, a microinsurance product that can be purchased online, which recently hailed as Digital Insurance Initiative of the Year by Insurance Asia; InstaProtect, an affordable yearly digital plan; and recently, Prime USD, a US dollar–denominated protection solution. The company has also rolled out next-generation digital tools for sales and servicing and strengthened financial planning access through BPI branches and online touchpoints.

 

Leading with Purpose and Empowered People

BPI AIA CEO Karen Custodia, who has been leading the company through a period marked by rapid digital modernization and renewed business momentum, emphasized that the company’s success stems from its people and its mission.

 

“As we mark 16 years, we are reminded that our purpose goes beyond providing insurance. It is about helping Filipinos build a better everyday life and a more secure future. We will continue to simplify protection and health solutions, deliver meaningful value, and design solutions grounded in empathy, insight, and real-life needs,” Custodia said.

 

“Our long-standing partnership with BPI allows us to meet customers wherever they are — in-branch, online, or through mobile experiences. Together, we are focused on evolving how protection is accessed and understood, so more families can plan with confidence, clarity, and convenience.”

 

BPI AIA has accelerated its digital roadmap, strengthening tools used by Bancassurance Sales Executives to offer faster, more personalized, and seamless advisory and policy servicing.

 

Innovating for the Next Generation of Policyholders

In the past year, BPI AIA introduced multiple market-relevant solutions including InstaProtect, an affordable digital insurance plan available online starting at Php488 annually, and Prime USD, a US dollar-denominated solution designed to help customers preserve and grow wealth while securing long-term protection.

 

These launches support the company’s ambition to close protection gaps, strengthen financial confidence, and make protection attainable, especially for emerging segments, young professionals, digital natives, young families, and overseas-driven dreamers.

 

“Insurance must evolve with real life,” Custodia added. “Our role is to meet customers both digitally and emotionally with solutions that are easy to understand, relevant to their goals, and aligned with how they make decisions today.”

 

As it enters its 16th year, BPI AIA continues its mission to innovate responsibly and champion a client-first culture anchored in education, partnership, digital efficiency, and long-term value creation.

 

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About BPI AIA  

BPI AIA LIFE ASSURANCE CORPORATION is a strategic alliance between two leading companies in the country – Bank of the Philippine Islands (BPI) and AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines). BPI is a leading universal bank with over 170 years of experience in the local banking industry and an extensive branch network of more than 850 branches and 2,500 ATMs and CAMs. AIA Philippines is the premier life insurance company in the country and the market leader for over 70 years.  

BPI AIA’s professional and expertly trained Sales Executives are assigned in BPI branches nationwide or work remotely using digital tools to render financial advisory services that address customers' financial and protection needs.

With the combined expertise and resources of the two trusted companies, BPI AIA policyholders are assured that their insurance is backed by financial strength and stability.

To know more about us, visit our website. Like us on Facebook, follow LinkedIn, chat with us on Messenger and subscribe to our YouTube Channel.

 

For inquiries, you may contact our Customer Care Hotline at (02) 8528-5501. BPI AIA is duly licensed and regulated by the Insurance Commission of the Philippines.

 

About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company Inc.) formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947 and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

 

AIA Philippines has PHP 257.76 billion in total assets and PHP 57.35 billion in net worth as of 31 December 2024 while serving nearly 1.2 million individual policyholders and nearly 800,000 insured group members. AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

 

Based on the unaudited reports submitted to the Insurance Commission as of 31 December 2024, the combined total premium income of AIA Philippines and BPI AIA was at PHP 29.77 billion. AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

 

AIA PH and BPI AIA are regulated by the Insurance Commission.

 

HONOR 500 Series, Launched Globally

Global AI device ecosystem company HONOR today announced the launch of the all-new HONOR 500 Series, comprising the HONOR 500 Pro and HONOR 500. The HONOR 500 Series redefines the mid-range segment with flagship-class portrait imaging, all-scenario live capture capabilities, extended endurance, and an upgraded MagicOS 10 experience designed for the next generation of young, always-on creators.  

 

“With the HONOR 500 Series, we are redefining what consumers should expect from a standard, mid-range smartphone. The HONOR 500 is ‘standard’ done right, delivering a complete, well-rounded user experience that is engineered to impress. The HONOR 500 Pro goes a step beyond, building upon the solid foundation to improve upon every facet of the experience, just like what a ‘Pro’ model is expected to do,” said Fei Fang, President of Products at HONOR.

 

200MP Portrait Engine: All-Scenario Live Photo

Both models in the HONOR 500 Series feature the new 200MP AI Ultra-Clear Main Camera, equipped with a category-leading 1/1.4-inch CMOS sensor, and a 12MP ultra-wide camera. The HONOR 500 Pro also comes with a 50MP telephoto camera that supports HONOR’s self-developed SOIS stabilization system, delivering flagship-grade CIPA5.0 image stabilization performance to ensure images remain crisp and steady even during fast-paced or handheld shooting.

 

The HONOR 500 Series delivers a comprehensive live imaging experience with industry-first front-and-rear Live portrait modes that add background blur, beauty effects, and atmosphere to every frame. It also introduces an industry-leading range of immersive film-inspired color.

options, offering six distinct Film Live modes for users to choose from. Additionally, the innovative Live Passerby Removal feature ensures that dynamic moments remain free from distractions, keeping you the focal point at all times. The series also supports effortless 4K-to-Live conversion, enabling users to easily transform 4K videos into 4K Live clips for seamless sharing on social media.

 

Snapdragon Flagship Power: Smooth, Fast, and Reliable Performance

The HONOR 500 is powered by the Snapdragon 8s Gen 4, while the HONOR 500 Pro upgrades to the Snapdragon 8 Elite, delivering flagship-level speed and responsiveness across both models. Paired with the HONOR Phantom Engine 3.0, which accurately anticipates graphical workloads and optimizes rendering processes, the HONOR 500 Series delivers remarkably stable gaming performance, with consistent frame rates in popular titles including Honor of Kings and Genshin Impact.  

 

8,000mAh Battery: Two-Day Endurance in a Slim 6.55-inch Body

The HONOR 500 Series features the class-leading 8,000mAh HONOR Silicon-carbon Battery, with an incredible energy density. HONOR 500 Pro and HONOR 500 also support 27W Wired Reverse Charging, providing a convenient way to power accessories and other devices on the go. The standard model also supports 80W wired charging, while the Pro model supports 80W wired charging and 50W wireless charging for effortless, rapid battery top-up.

 

Flagship-Level Experience: Display, Connectivity, and MagicOS 10 Intelligence

HONOR continues to lead the industry in eye-protecting display technology. The HONOR 500 Series supports a wide range of eye protection features, helping to alleviate discomfort from natural light fluctuation, flicker, brightness, and more. It also supports features such as AI Defocus Display and AI Motion Sickness Relief to enhance the viewing experience in everyday use.

 

The HONOR 500 Pro also features the self-developed HONOR C1+ RF Enhanced Chip, which significantly improves signal reception, network stability, and uplink speed, ensuring smoother streaming, faster uploads in high-traffic and signal-weak areas.

 

The HONOR 500 series is equipped with the all-new MagicOS 10 operating system, featuring the industry’s only tiered AI Button. This customizable one-touch button provides instant access to frequently used functions, delivering a more convenient and intelligent interaction experience, making smart living effortlessly accessible.

 

Stunning Crystal-Clear Straight Display: Redefining Texture Standards with Exquisite Craftsmanship

The HONOR 500 Series features an industry-leading integrated cold-carved unibody design, in which the camera module and rear glass are crafted as a single seamless piece. This creates a unified, sculptural surface with a refined hand feel. Benefiting from the redesigned body architecture, the device achieves an ultra-slim 7.75mm profile and an industry-leading narrow 1.05mm bezel. Its new horizontal camera layout emphasizes clean aesthetic lines while freeing internal space for a larger battery, and offers a more comfortable, unobstructed grip in both portrait and landscape orientation. With IP68 / IP69 / IP69K water and dust resistance, the HONOR 500 Series raises the bar for durability and tactile sophistication.

 

Color and Availability

The HONOR 500 Series is available in four crystal-inspired color options: Blue, Pink, Silver and Black. The HONOR 500 Series will be available in China.

 

Never miss the latest updates—visit HONOR Philippines’ official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

 

 

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves. 

HUAWEI Unveils 30 Newly Refurbished Experience Store Locations Nationwide, Bolstering Commitment to Continuously Elevating Customer Experience

 

Manila, Philippines (December 11, 2025) — HUAWEI puts customers at the heart of its retail renovations as it transforms Experience Stores into vibrant technological hubs of community and innovation. The nationwide rollout of 30 refurbished locations now provides comfortable, intuitive, and immersive environments where customers can explore products at their own pace. By combining flexible displays, upgraded seating, and innovative interactive features, HUAWEI demonstrates its dedication to improving the way customers discover, explore, and experience technology.

Redesigned Stores With Customers in Mind

HUAWEI’s redesigned Experience Stores reflect an evolution from simple product stores into experience-driven destinations tailored to what truly matters to customers. Each store, spread across the Greater Manila Area, Luzon, Visayas, and Mindanao, was refined to integrate insights from shopper feedback. This resulted in a more welcoming, intuitive, and versatile environment that balances premium aesthetics with functionality, echoing the standards of high-end flagship stores.

Visitors to the newly renovated stores now benefit from a more intuitive and immersive product exploration journey, beginning with flexible comparison tables that let customers evaluate smartphones, tablets, wearables, laptops, and audio devices side by side. These modular tables, redesigned with warm-toned materials and hidden cable systems, support hands-on learning through built-in charging ports, anti-theft features, and audio modules—ensuring every customer can experience HUAWEI’s full ecosystem with ease.

Accompanying these are new wall cabinet systems built with four-level flexibility, allowing shelves, panels, and digital signage to be adjusted instantly, laminate fronts swapped for different colors or materials, and LED lighting tuned for optimal product focus. This versatility not only keeps displays up to date with the latest launches but also supports different store needs, whether emphasizing hands-on experiences, accessory-heavy sections, or thematic product categories—creating walls that feel cleaner, more premium, and thoughtfully curated.

These renovated retail environments are designed to make customers feel at ease through warmer materials, acoustic soft panels, and improved 3:1 ratio lighting. With improved intuitive pathways and HUAWEI’s human-centric philosophy, every renovated store transforms discovery into a seamless and enjoyable experience for all kinds of users.

The refurbished stores also incorporated warmer materials, ergonomic seating, and dedicated zones for workshops and community engagement. Comfortable seating, lounge areas, and community zones encourage visitors to relax, stay longer, and explore at their own pace. These locations transform everyday shopping into meaningful exploration, where technology, education, and interaction converge. Through these nationwide upgrades, HUAWEI reaffirms its unwavering commitment to delivering seamless, customer-focused experiences that set the standard for retail excellence.

Experience HUAWEI’s Latest Devices in a More Intuitive Layout

The newly renovated and refurbished HUAWEI Experience Stores give customers first-hand access to industry-leading innovations, making it easier than ever to explore and compare HUAWEI’s latest products, including the HUAWEI nova 14 Series and the HUAWEI MatePad 12 X (2026).

The HUAWEI nova 14 Series lives up to its title as the King of AI Selfies, with its 50MP Ultra Portrait Autofocus Camera and 8MP Close-up Portrait Front Camera capturing crisp, vibrant details and preserving candid moments with astonishing clarity. Whether snapping group selfies with friends or capturing festive holiday moments, the HUAWEI nova 14 ensures every detail is perfectly rendered for post-ready shots. Customers purchasing the HUAWEI nova 14 Pro for PHP 32,999 or the HUAWEI nova 14 for PHP 22,999 also receive a limited-edition DBTK x Supernova T-shirt, available on a first-come, first-served basis.

While the HUAWEI MatePad 12 X (2026) delivers 4-in-1 all-round portable productivity performance, turning the tablet into a full workstation on the go. Its PC-Level WPS Office 3.0 with full Microsoft compatibility allows users to finalize reports, presentations, or spreadsheets. Meanwhile, HUAWEI Notes helps users draft proposals anywhere, even while traveling home for the holidays. Bundled with the HUAWEI M-Pencil Pro, Smart Magnetic Keyboard, Bluetooth Mouse, and PC-Level WPS Office, the HUAWEI MatePad 12 X (2026) offers a seamless productivity experience.

Explore the All-New HUAWEI Experience Stores Near You

Step into a newly renovated HUAWEI Experience Store and experience the brand’s commitment to premium, human-centric service. Showcasing HUAWEI’s latest technology for every type of user alongside HUAWEI Care’s trusted after-sales support through flexible product displays, seamless guided services, and thoughtfully designed lounge and interactive zones, each store transforms every visit into an effortless, enriching, and premium shopping journey.

For more information, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

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About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. HUAWEI Consumer BG is one of HUAWEI's three business units that covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

 

Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.

What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!

  

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.

• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.

• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.

• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.

• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

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Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area.

Expect more fun soon with even more First in Cebu experiences:

• Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite.

• iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience.

Coffee & Treats at SM Seaside City Cebu

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.

• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

 

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

• Brique - If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

• Nanyang - For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless.

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

• Aquaflask - Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank.

• Gashapon Bandai - Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

• Fully Booked - For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven.

• Flying Tiger - In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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#NewEraOfSMSupermalls All For YouAt SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.