Sun Life
Philippines successfully launched its new game, Play for Life: A Game of
Choices at a star-studded media conference held on July 6, 2024, at Conrad
Manila. The event was attended by Sun Life brand ambassadors Piolo Pascual,
Matteo Guidicelli, and Sarah Geronimo, who shared their insights about how
important it is to make informed decisions for a brighter future.
Play for Life: A Game of Choices is now
live
The highlight of the event was the official
launch of the online version of Play for Life. Now live on the Sun Life
website, this free, single-player game allows Filipinos to experience real-life
financial scenarios through engaging gameplay. As players make crucial
financial decisions to achieve their chosen life goals, they have fun while
learning valuable lessons along the way. A multi-player version of Play for
Life: A Game of Choices is also set to launch soon.
Those interested to learn more about Sun Life’s
new game, Play for Life: A Game of Choices, may visit https://playforlife.sunlife.com.ph.
Available in all Sun Life branches
nationwide
Filipinos all over the country will be able to
experience financial planning in a whole new way as the tabletop boardgame
version of Play for Life: A Game of Choices will be available in all Sun Life
branches nationwide. Sun Life is making financial literacy more engaging and
accessible by bringing the game directly to Filipinos in their communities.
To find a Sun Life branch near you, visit www.sunlife.co/WhereToFindUs.
Fostering financial inclusion through
new board game versions
Sun Life further emphasized its commitment to
financial inclusion by creating tabletop board game versions of Play for Life
specifically designed for Overseas Filipino Workers (OFWs), business owners,
and professionals. These interactive games offer a fun and social way to learn
financial literacy concepts tailored to their unique needs.
To play these new board game versions of Play
for Life: A Game of Choices, reach out to a Sun Life financial advisor by
visiting https://www.sunlife.co/TalkToAnAdvisor.
Empowering Filipinos with financial
solutions to play the game of life
Adding to the excitement, Sun Life also
unveiled a new digital video commercial featuring its brand ambassadors, Donny
Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the
board game version of Play for Life: A Game of Choices. The video showcases the
fun and engaging nature of the game, while highlighting the importance of Sun
Life products and solutions in achieving financial goals.
Step into the world of Play for Life
For a more immersive experience, there will be
a roving life-size version of Play for Life in select areas around the country.
Navigate giant board game and make real-life choices at SM Sta Rosa from July
27 to 28, 2024, SM Lanang, Davao from August 24-25, 2024, and SM Iloilo from September
14-15. There will also be table-top boardgame versions of Play for Life, where
you can play with friends, family, and even Sun Life financial advisors.
Win a trip to Japan, Vietnam, and
Giftaway vouchers worth up to ₱10,000
Sun Life clients can get a chance to win
amazing prizes like a ₱100,000 travel voucher to Japan and Giftaway vouchers
worth up to ₱10,000 when they play the Play for Life game. All they have to do
is participate in any of the mall activations or play the online game and
submit an entry through the form at the end of the game. The winners will be
drawn using an electronic randomizer among eligible clients. Promo runs from
June 1, 2024 to October 31, 2024.
To learn more about Sun Life’s Play for Life
client promo, visit https://sunlife.co/PFLMechanics.
Non-Sun Life clients also have the chance to
win a trip to Vietnam and Giftaway vouchers worth up to ₱10,000 when they play
the online version of Play for Life. To qualify, participants must fill out the
“Double the Pot” form on the online game. Selection of winners will be done via
a raffle draw among the eligible entries. Winners will be announced on
September 18, 2024.
To learn more about the Play for Life public
promo, visit www.sunlife.co/PlayTalkWinMechanics.
“Play for Life marks a significant step forward
in Sun Life’s goal to make financial literacy fun and accessible for all
Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer
of Sun Life Philippines. “Play for Life aims to equip Filipinos with the
knowledge and confidence to make informed financial choices and achieve their
life goals.”
About Sun Life
Sun Life is a leading international
financial services organization providing asset management, wealth, insurance
and health solutions to individual and institutional Clients. Sun Life has
operations in a number of markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda.
As of March 31, 2024, Sun Life had total assets under management of $1.47
trillion. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the
Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Note to editors: All figures in Canadian
dollars.
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