Thursday, April 21, 2022

COMCO Southeast Asia, the only Philippine PR agency finalist in PRCA APAC Awards 2022, wins the highly coveted Purpose Award


Global award winning communications agency COMCO Southeast Asia, the only Philippine communications agency finalist in the prestigious Public Relations & Communications Association Asia Pacific (PRCA APAC) Awards 2022 wins the top award for the Purpose Category.

The Agency won the Purpose Award for Dear Survivor: COMCO Southeast Asia's Write to Ignite Blogging Project Season 2 which was co-presented by Eastern Communications and Jobstreet, sponsored by AirAsia, Xiaomi Philippines and supported by Teleperformance. The campaign was designed to motivate and spark hope to those who are strongly affected by the COVID-19 pandemic through the stories of bloggers and content creators across the Philippines.

The Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards 2022 is organized by the Public Relations and Communications Association Asia-Pacific (PRCA APAC), the world's largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for public relations excellence. One of the major divisions of the esteemed awarding body is the Purpose Category which highlights a campaign's overall impact to its audience while also proving a strong link to company objectives.

"Blazing Sapphire: The COMCO Southeast Asia Year-Long 5th Anniversary Celebration" is another campaign that gained its spot as a finalist for the Strategic Communications Award in the highly regarded award giving body. It is a 5-part year-long celebration that comprised of the Kick-off wherein COMCO spotlighted on its brand evolution; the Camp COMCO Alumni Society's "Unity Games" which is a celebration of the company's strong alumni culture; the Dear Survivor: Write to Ignite Blogging Project Season 2 wherein bloggers, micro-influencers, and content creators can hone their storytelling skills; Citizen COMCO Advocacy Program's "5 Gifts to the Community" with the help of  the Cause Marketing for Good initiative with World Vision; and the Blazing Sapphire Main Event, in which COMCO's 10-year master plan was revealed including the launch of COMCO Middle East & Africa and the COMCO Mundo League of Enterprises.

Another major category in which the agency was recognized is the Team Awards. COMCO Southeast Asia was hailed as a finalist for the Medium Consultancy and Workplace Champions Awards.

Finally, Ferdinand Bondoy, the Regional Integration and Chief Executive Director of COMCO Southeast Asia, is a finalist in the Individual Awards Category for the PR/Communications Leader Award. Ferdinand is a proponent of strategic integration and meaningful storytelling, as well as a supporter of environmental conservation and children and youth education. He was a PR Academic Scholar in his collegiate years and is now a PR Industry Thought Leader.

COMCO SEA's perennial style of Meaningful Storytelling is the fundamental formula of how it achieves its goal to Ignite Brand Love, Social Change, Talent Growth, and Regional Collaboration.  Now, as COMCO SEA enters its sixth year, the agency has received over 100 awards from both local and international award-giving bodies.

To know more about COMCO Southeast Asia, visit Follow them on social media: on Facebook, and @comco_sea on both Instagram and Twitter.


About COMCO Southeast Asia

COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.

At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in ASEAN – Silver Award, and 80 metals from various local and international award-giving bodies.

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