The Philippines is one of the most dangerous places for women in Asia.
It’s a country where rape happens every 72 minutes, and at least 1 in
20 women aged 15 to 49 experienced sexual violence. Of all Filipinas
who have been harassed, half of them took no action. It's a grim
reality that stories about gender-based violence is often ignored,
ridiculed, or discredited.
As a strong advocate for women, Avon Philippines is rallying behind
UN Women’s 16 Days of Activism Against Gender-Based Violence
by launching the #SpeakOutListenUp campaign to encourage
victims and survivors to speak out and share their stories and
urge everyone to listen up.
For 16 days, orange has been chosen as a symbol of a brighter
future where women won’t fear violence in their own homes,
on the streets, or online. Since adapting the color is one way
to show solidarity with women all over the world, Avon is
going orange across its social media platforms from November 25
(UN’s International Day for the Elimination of Violence against
Women) to December 10 (Human Rights Day).
This way, the company can amplify the message, spark
conversations, and raise awareness on different forms of
violence that prevent women from reaching their full potential
as well as the many ways they can protect themselves and
report instances of abuse.
As part of its efforts for the 16 Days of Activism, Avon
partnered with World Association of Girl Guides and Girl Scouts
(WAGGGS) to ensure more women and girls are able to
identify gender-based violence and identify resources to
safely seek help. The partnership launches a new training
and awareness program for Avon Representatives and
girl scouts in the Philippines as well as in Argentina
and South Africa.
For over 130 years, Only Avon has been steadfast in
its mission to empower women everywhere. The first
step to empowering women is to make sure they live
happy, healthy lives. This cannot be achieved without
ensuring their safety. That’s why Avon has a strong
legacy of championing programs that help in the promise
of putting an end to Violence Against Women and Girls
(VAWG), contributing more than $65 million globally
to women~ centered organizations like Malala Fund and Vital Voices.
In the Philippines, Avon has constantly been collaborating
with and making donations to Women’s Care Center, Inc. in
Manila; Inang Makabayan Aksyon Foundation in
Pampanga; Gender Watch Against Violence and
Exploitation (GWAVE) in Dumaguete; and Luna Legal
Resource Center for Women in Davao to further the cause.
Avon’s 16 Days of Activism is part of its enduring commitment
to stand with and stand for women. After all, women's rights
are human rights.
Avon is the Company that for 130 years has proudly stood for beauty,
innovation, optimism and, above all, for women. Avon products
include we/l-recognized and beloved brands such as ANEW, Avon Color,
Avon Care, Skin-So-Soft, and Advance Techniques sold through nearly
6 million active independent Avon Sales Representatives. Learn
more about Avon and its products at www.avon.com.