Midea’s ‘Discover Happiness’ campaign wins at the 21st Philippine Quill Awards

Concepcion Midea Inc. Philippines’ Marketing Director Fides L. Bayot (3rd from right), Brand Marketing Manager

Yven Gerard Almalel (middle) and Marketing Communications Assistant Manager Yanie Dominguez (2nd from right),

together with members of COMCO Mundo League of Enterprises and LMNL Productions at the 21st Philippine Quill Awards

Leading home solutions brand Midea was recognized at the recent 21st Philippine Quill Awards for its campaign, 'Discover Happiness,' under the Marketing, Advertising, and Brand Communication category.

Redefining happiness through the simple joys in life, the Discover Happiness campaign sought to bring meaningful experiences to Filipino households by creating smart solutions that bring comfort, connection, and joy into everyday living.

The campaign was brought to life through a video series that featured TV and internet personalities such as Shamcey Supsup-Lee, Patricia Henson, Karen Ibasco, Bea Binene, Kaila Estrada, and Viy Cortez, as well as interior decorator Elle Uy and tech editor Jayvee Fernandez. Each of them has shown that, beyond accomplishments and careers, happiness for them can be achieved through small, joyful moments experienced at home or in life in general.

“We sincerely thank IABC for this recognition. At Midea, we believe that when families have a home appliance partner that brings comfort and convenience, happiness naturally follows. This award inspires us to continue redefining the true value of happiness by creating innovations that help families build memories and enjoy life’s simple moments,” said Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines.

Organized by the International Association of Business Communicators (IABC), the Philippine Quill Awards celebrate the highest Global Standard for outstanding communication programs and skills in the country.

For more information about Midea’s Discover Happiness campaign and upcoming stories, visit www.midea.com/ph, follow @midea_philippines on Instagram and TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

About Midea

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry. Specializing in air treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care, and lighting.

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company listed in the Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. We go above and beyond for the future, constantly exploring and inventing to meet the ever-changing demands of our consumers.

Midea's 34 production centers globally, along with its 28 worldwide innovation centers and a strong commitment to R&D, have resulted in the acquisition of more than 62,000 authorized patents to date.