COMCO Mundo Brings the Winning Streak Home, Bags a Dozen Metals at the 22nd Philippine Quill Awards

COMCO Mundo receives the Quill Award of Excellence for “Building a Better Nation for Every Child – The Generation HOPE Campaign” for Corporate Social Responsibility at the 22nd Philippine Quill Awards.

From the global stage to the local arena, intercontinental communications group COMCO Mundo League of Enterprises brought the winning streak home as it bagged 12 wins at the 22nd Philippine Quill Awards, marking another milestone as the Agency celebrates its Decada de COMCO yearlong 10th anniversary celebration this year, highlighting a decade of Meaningful Storytelling.

 

Recognized as the country's most prestigious business communication awards program, this year's Philippine Quill Awards took flight under the theme SOAR: Shaping Outcomes, Advancing Reputations. Evaluating a competitive pool of over 800 entries against rigorous IABC global standards, the awards honored communication that rises above the noise, influences decisions, strengthens reputations, and creates impact where it matters most. After being recently hailed as Agency of the Year in Asia and among the Best 75 Agencies in Asia-Pacific (APAC), the only Philippine founded and led communications group to be honored in the list,  by PRovoke Media at the 2026 SABRE APAC Awards in Singapore, COMCO Mundo League of Enterprises won another six Excellence and six Merit Awards for its truly authentic and impactful initiatives with its clients and partners at the 22nd Philippine Quill Awards of the International Association of Business Communicators (IABC) Philippines.

“Being awarded on a global stage is an incredible feat, but there's something extra special about being recognized right here at home. More than the awards, we're celebrating the work behind them: truly authentic campaigns we created with our clients and brand partners that made real and meaningful impact,” said Ferdinand L. Bondoy, Interregional President & Group Chief Executive and Head of Global & Strategic Communications / Partner & Co-Founder of COMCO Mundo League of Enterprises. “Watching our homegrown next-in-line leaders take the helm and drive this milestone is entirely their moment; seeing them champion Meaningful Storytelling and bring our vision to life proves that the foundation we've built over the past decade is stronger than ever, inspiring us to do even more great work and make a difference along the way.”

 

Leading the network's performance, COMCO Mundo League of Enterprises, the parent company and flagship ‘New PR & Smart Social’ unit of the group, won Quill Award of Excellence for “Embodying the Takumi Spirit: Toshiba's Details Matter Campaign” and Quill Award of Merit for “Fit for Any Role: Century Tuna’s Protein-Fit Campaign” for Marketing, Advertising and Brand Communication; Quill Awards of Excellence for “Building a Better Nation for Every Child – The Generation HOPE Campaign” and for “Sustainable Fishing for a Sustainable Future: Century Pacific Food Inc. Sardines Group’s Padagos, Bulan Campaign” for Corporate Social Responsibility; and Quill Award of Excellence for “Embodying the Takumi Spirit: Toshiba's Details Matter Campaign” for Special and Experiential Events.

 

COMCO Mundo together with its clients and partners bags a total of 12 metals, 6 Awards of Excellence and 6 Awards of Merit, at the 22nd Philippine Quill Awards.

 

COMCO Southeast Asia - Pilipinas, the premier and pioneer ‘New PR and Smart Social’ agency of the group, scored the most number of wins for COMCO Mundo, including Quill Awards of Merit for Midea Philippines with “Midea Club: Reinventing Installer and Technician Engagement” for Internal Communication; and “Together Future Ready: 2025 AC Specialist Convention” for Customer Relations; with the latter also securing the Quill Award of Merit recognition for Special and Experiential Events.

TARO AOX Inc. - A COMCO Mundo Company, the technology & digital PR and corporate & public affairs agency of the network, delivered standout victories for Samsung Electronics Philippines, winning Quill Award of Excellence for “Ultra Unfolds: The Launch of the Galaxy Z Fold7 | Flip7 | Flip7 FE” for Marketing, Advertising and Brand Communication; and Quill Award of Merit for Samsung’s “Solve for Tomorrow 2025: Empowering Next-Gen Heroes” for Corporate Social Responsibility.

SEA Wave & Spice with Purple ALAB – the Super Agency & Studio, the digital & studio and events & media production arm of COMCO Mundo, was recognized with Quill Award of Excellence in the Publications category for “Catch the Latest Waves with SEA Wave: Southeast Asia’s Pop Culture Magazine”, a regional digital publication celebrating Southeast Asian pop culture and heritage, and Quill Award of Merit in the Social Media category for “Baybayin Hariyanas: Redefining Our Name and Reclaiming Our History”, a cultural movement reclaiming Filipino identity, created together with Citizen COMCO, the advocacy arm of COMCO Mundo.

Stay updated with COMCO Mundo by visiting comcomundo.com or following fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn, and @comcomundo on Instagram.

 

About COMCO Mundo League of Enterprises

A global award-winning and powerhouse intercontinental communications group, COMCO Mundo League of Enterprises is a collective of agencies, programs, and brands dedicated to advancing the communications profession and related disciplines including digital, multimedia, advocacy, training and education, and social entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, COMCO Middle East & Africa, TARO AOX - A COMCO Mundo Company, SEA Wave & Spice with Purple ALAB - The Super Agency & Studio, COMCO School of Communications, Camp COMCO, Citizen COMCO, Sundaica Shared Services & Enterprise Community, and Southeast Asia Communications Agencies Network (SEA CAN) Alliance by COMCO Mundo.

COMCO has been awarded Agency of the Year at the IABC (International Association of Business Communicators) Global Gold Quill Awards in Chicago, USA and Asia-Pacific Silver Quill Awards in Manila, The Philippines; Consultancy of the Year in Asia-Pacific at the PRCA APAC (Public Relations and Communications Association) Asia-Pacific Awards in Singapore; Agency of the Year in Asia and among the Best 75 Agencies in Asia-Pacific - the only Philippine founded and led communications agency network to earn a place on this prestigious list, at PRovoke Media’s SABRE APAC Awards in Singapore; and Top 5 Global Finalist at the CIPR (Chartered Institute of Public Relations) Excellence Awards in London, the United Kingdom; and 220 metals from various local, regional, and international award-giving bodies.

 

Better Days at SM Brings Hope Closer to Youth

 

SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience 

When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3 to be followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1 the caravan carried the theme, “A Space for Sharing of Hope, Creating Connections, and Building Better Communities.”

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them, said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.” 

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. The program encouraged young people to share their struggles, strengthen their resilience, and make every day self-care a routine. 

Mental health advocates and friends of the cause such as broadcaster and television personality Kuya Kim Atienza joined the featured speakers at the SM North EDSA leg, helping inspire participants through conversations on well-being and resilience.

Better Days was implemented by SM Cares in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines, and was powered by the Global Youth Summit.

The caravan followed the June 24 signing of a memorandum of understanding among SM Cares, the National Youth Commission, represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega, and Mental Health Youth Hub PH. This formalized the shared commitment of all organizations to advance youth mental health and well-being and helped pave the way for the initiative. 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

 

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. 

SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. 

Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaigns celebrate local culture, deepen consumer understanding, and create meaningful experiences for communities nationwide.

One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art closer to everyday audiences, SM Lanang created meaningful cultural experiences that resonated beyond the gallery walls.

Another Gold Award was given to the SM Supermalls Consumer Insights Program under Excellence in Consumer Insights/Market Research. Built on continuous listening and data-driven consumer understanding, the program enables SM Supermalls to create more relevant experiences, strengthen customer engagement, and respond to the evolving lifestyles of the communities it serves nationwide.

Completing the recognition was a Silver Award for the SM City La Union Grand Opening in the Excellence in Launch Marketing category. The campaign went beyond introducing a new mall—it celebrated La Union’s identity and growing community, welcoming residents and visitors with experiences that reflected the province’s vibrant culture while establishing SM City La Union as Northern Luzon’s newest lifestyle destination.

“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”

The recognitions reflect SM Supermalls’ continued commitment to creating experiences shaped by insight, inspired by local communities, and anchored in meaningful connections. As the country’s most-loved mall, SM Supermalls remains focused on delivering meaningful, maxed-out experiences that celebrate the people, places, and stories that make every community unique.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles of Filipino communities—creating places where people can discover, connect, move, play, and recharge through thoughtfully designed experiences, better connectivity, and spaces that bring everyday life closer together.

My SM. Your Most Loved Supermall.

SM Prime joins DILG in launching nationwide Unified 911 for Resilience campaign

 

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.

MANILA, Philippines, 8th August 2026 — SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country.

Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities.

"At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose," said SM Supermalls Vice President for Operations Junias M. Eusebio.

"It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign," he added. 

SM Supermalls Vice President for Operations Junias M. Eusebio underscores the importance of public-private collaboration in building safer and more resilient communities during the launch of the Unified 911 for Resilience: National Campaign.

One of the campaign's highlights was the simultaneous activation of Unified 911 campaign materials across SM Prime's nationwide digital network, including the iconic MOA Globe and nearly 400 cinema screens nationwide. The synchronized rollout amplified the campaign's message, leveraging SM's extensive footprint to reach millions of Filipinos and encourage greater awareness of the country's emergency response initiatives. 

Department of the Interior and Local Government Secretary Jonvic Remulla graced the launch of the Unified 911 for Resilience campaign.

Department of the Interior and Local Government Secretary Juanito Victor C. Remulla and Pasay City Mayor Emi Calixto-Rubiano led the event alongside senior officials from the DILG, the Philippine National Police, the Bureau of Fire Protection, the Bureau of Jail Management and Penology, the Office of Civil Defense, the Philippine Coast Guard, the Emergency 911 National Office, and the City Government of Pasay.

Through its partnership with the DILG and other government agencies, SM Prime continues to support initiatives that promote public safety, disaster preparedness, and community resilience. By utilizing its nationwide network of malls and digital platforms, the company helps extend the reach of campaigns that empower Filipinos with vital information and encourage a culture of preparedness.

As one of the country's leading integrated property developers, SM Prime remains committed to working with both the public and private sectors to help build safer, more resilient communities for all Filipinos.

SM for MSMEs Strengthens Support for Women Entrepreneurs

 

Discover women-led Filipino brands through WomenBizPH 

Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities.

Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered.

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year. 

Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall and SM City Cebu, with succeeding activations at SM City Lucena and SM City Zamboanga.

From proudly local delicacies to globally competitive designs, the fair is a continuous celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise. 

More than a marketplace, the Women Strong Network Hybrid Trade Fairs serve as a platform where women entrepreneurs can introduce their brands to new customers, exchange ideas with fellow business owners, build meaningful connections, and gain valuable opportunities to grow their enterprises.

Behind every booth is a woman with a dream, a purpose, and a story worth sharing. Through WomenBizPH and SM for MSMEs, women entrepreneurs are given greater opportunities to showcase their brands, reach new customers, and continue building businesses that inspire communities nationwide. 

The initial lineup for the SM Megamall leg alone features entrepreneurs from Luzon, Visayas, and Mindanao, showcasing the richness of Filipino craftsmanship and regional creativity.

Visitors can discover a curated selection of proudly Filipino brands featuring handcrafted fashion, woven textiles, artisanal food, wellness products, accessories, jewelry, home décor, and lifestyle essentials.

Beyond shopping, each three-day trade fair offers a dynamic lineup of activities designed to empower entrepreneurs through learning and collaboration. Business talks, keynote sessions from government and industry leaders, exhibitor sales pitches, networking opportunities, fashion showcases, and recognition programs provide participants with valuable insights while celebrating the achievements of women-led businesses. 

"Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing," said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

President Rhoda Caliwara and Board Secretary Mylene Abiva of WomenbizPH pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Lanang. 

“Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.” Said Mylene Abiva, Board Secretary, WomenBizPH.

L-R: WomenBizPH Board Secretary Mylene Abiva, together with SM Supermalls Executives Pats Dy, SAVP and Head of Marketing for SM Communities and Royston Cabunag, AVP and Department Head for SM Communities during the grand opening at SM Megamall. 

The partnership reflects SM Supermalls' continuing commitment to empowering micro, small, and medium enterprises (MSMEs) by creating accessible platforms where entrepreneurs can showcase their products, strengthen customer relationships, and expand their market reach through the country's most loved mall network.

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon.

For shoppers, the experience goes beyond discovering unique local products. Every booth represents a personal journey—one built on courage, perseverance, and purpose. Behind every handcrafted item, locally made delicacy, or innovative creation is a woman who 

chose to pursue her dream despite the challenges of building a business.

Together, women entrepreneurs from different communities and industries come together to celebrate collaboration, resilience, and the growing community of women-led Filipino businesses

Every purchase, every conversation, and every discovery becomes an opportunity to support women entrepreneurs who are creating livelihoods, preserving local craftsmanship, and contributing to stronger communities across the country. 

Whether you're looking for thoughtful gifts, proudly Filipino products, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs offer a chance to discover businesses with stories worth sharing—and the remarkable women behind them.

Visit the Women Strong Network Hybrid Trade Fairs at participating SM malls:

• SM Megamall | August 10–12

• SM City Cebu | August 14–16

A beautifully hand-painted Filipiniana reflects the vibrant stories of Filipino women—symbolizing the resilience, creativity, and entrepreneurial spirit celebrated through WomenBizPH and SM for MSMEs.

Discover inspiring women-led Filipino brands and support the entrepreneurs shaping the future of local enterprise through SM for MSMEs.

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About SM Supermalls – SM for MSMEs

SM Supermalls—one of Southeast Asia's largest mall developers and operators with 90 malls nationwide—continues to champion Filipino entrepreneurship through SM for MSMEs, creating opportunities that are relevant, inclusive, and designed around what entrepreneurs need most. As the country's most loved retail destination, SM supports MSMEs across different stages of growth by providing market access, greater visibility, strategic partnerships, and platforms that help local businesses thrive. By connecting communities with proudly Filipino brands, SM continues to empower entrepreneurs while building stronger, more resilient local economies.

The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

 

Customers continue to be the transformation driver for SM Supermalls.

Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."

Expanded and Reinvented Spaces 

Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals. 

Above image: The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day. 

Above image: The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

Meanwhile purpose-driven concepts introduced a revolutionary approach to utilizing mall spaces. With the inaugural launch of the SM Sensory Lab done in partnership with the Department of Social Welfare and Development (DSWD) and the National Council on Disability Affairs (NCDA), SM has created a safe environment for mallgoers and visitors struggling with sensory processing challenges. 

Above image: Mallgoers utilize SM’s nationwide Electric Vehicle Charging Stations for greener transit alternatives.

To further support the country’s pursuit of sustainable and modern transportation alternatives amid the fuel crisis, SM has also expanded its nationwide network of Electric Vehicle Charging Stations with 100% coverage across its 90 malls.From sensory-friendly spaces to green transit, these reinvented facilities reflect how "My SM" is designed to accommodate every shopper’s unique needs and values.

Reimagined Customer Experiences

To meet growing customer appetite for first-in-market and unique food experiences, SM continually elevated its Food Hall concepts nationwide, promoting regional fare and local food businesses through high-foot traffic dining spaces.

Above image: Food lovers enjoy unique culinary concepts and elevated dining spaces at SM Aura’s newly reimagined Food Hall. 

SM also expanded market access to global and local brands through a variety of new and exclusive food and retail launches.

Madrid’s famous San Ginés Chocolatería in SM Podium, Super Matcha in SM Megamall and Candid Coffee in SM Mall of Asia captured growing market demand for cafés and confectionary offerings. Additionally, the introduction of international clothing icons icons Abercrombie & Fitch and Hollister expanded access for local fashionistas to fresh and trendy outfit options.

By bringing global brands and curated local food concepts to neighborhood hubs, SM ensures that "My SM" is as much a personalized lifestyle destination as it is a shopping center.

Enhanced Market Engagement 

Above image: SM Supermalls drives massive social engagement with tens of millions of views through its interactive "Gala to the Max" campaign.

With the launch of its "Gala to the Max" campaign, SM sought to engage mallgoers by empowering them as storytellers, driving massive social engagement with tens of millions of video views. 

Above image: Geeks and anime enthusiasts live out their passions with exclusive interactive pop-ups at Animazing North’s 6th edition.

Pop culture fans and enthusiasts lived out their passions with exclusive pop-ups executed across SM Malls, such as the Pokémon Center pop-up in SM Mall of Asia and Animazing North’s 6th edition, featuring an interactive installation for Solo Leveling.Reinforcing its role as a hub for cultural exchange, SM Mall of Asia hosted the NHCP’s HistoEx 2026 in celebration of Buwan ng Kasaysayan. The three-day exposition brought history to life through interactive exhibits, public lectures, and immersive installations celebrating the country’s maritime heritage. 

Above image: Runners take over EDSA for the Galaxy Manila Marathon, one of SM Active Hub’s major fitness events.

SM also supported active lifestyles through its SM Active Hub exclusive events, with tens of thousands of participants filling the streets for major running events like the Galaxy Manila Marathon on EDSA and the SM2SM race in Cebu.Whether running a marathon on EDSA, celebrating fandoms, or creating viral content, shoppers are actively shaping their own "My SM" moments and sharing them with the community. 

Above image: Bringing new retail and lifestyle experiences to Mindanao, SM Zamboanga officially welcomed shoppers in Q1 2026.

The mall operator launched SM Zamboanga as its latest retail property in Mindanao in the first quarter and plans to cap off 2026 with the opening of its upscale mall in Nuvali, Sta. Rosa before the year’s end.

As Filipino lifestyle habits continue to move toward wellness, connection, and meaningful experiences, SM Supermalls continues to adapt—giving every Filipino a space they can truly call "My SM."

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About SM SupermallsSM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China.Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

Headline 1: SM Expands ‘Green Recycling Machine’ Network to Boost Nationwide Recycling Headline 2: Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

 

What if your used plastic bottle could become part of something much bigger? Through the right machine it can!

SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. 

The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling.

SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan, Pampanga, Baguio, Pangasinan, La Union, Rizal, and Cebu.

Each plastic bottle placed in the machines represents 

more than properly managed waste. It is a small but meaningful choice that helps keep recyclable materials in circulation, supports responsible consumption, and brings communities closer to an SM Waste-Free Future.

The partnership forms part of the SM Cares Environmental Sustainability Program under its Waste Management Pillar. It complements SM’s existing circular economy and waste management efforts, including the Trash to Cash Program and the Plastic Waste Collection Program.

Through initiatives like these, SM Cares seeks to make sustainable living easier to understand and practice. Rather than asking people to make sweeping changes all at once, the SM Green Recycling Machines show how everyday actions—repeated by families, students, young people, and communities—can collectively create lasting environmental impact. 

With Sparklo’s technology and the reach of SM Supermalls, recycling becomes more than a responsibility. It becomes a convenient and rewarding habit that Filipinos can carry into their daily lives—one plastic bottle and one better choice at a time.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.