Star Digital Solutions Prepares for 9.9 E-Commerce Mega Campaign

As the Philippines gears up for one of the biggest e-commerce events of the year, Star Digital Solutions (SDS) is preparing for the upcoming 9.9 Mega Campaign, bringing together leading brands, creators, and e-commerce strategies designed to capture one of the year’s biggest online shopping moments.

Recognized as a top MCN and TikTok Shop Partner (TSP) agency in the Philippines, Star Digital Solutions is entering 9.9 with an expanding portfolio of major accounts across FMCG, beauty and personal care, fashion, health, and technology—strengthening its position as one of the country’s emerging forces in e-commerce and livestream commerce.

The agency’s growing roster reflects a broader shift in how brands approach digital growth: e-commerce is no longer simply another sales channel, but an increasingly important engine for brand awareness, customer acquisition, and revenue growth.

Preparing Brands for the 9.9 E-Commerce Mega Campaign

For the upcoming 9.9 campaign, Star Digital Solutions is working with some of the Philippines’ leading brands across multiple industries, developing strategies that combine shop management, livestream commerce, performance marketing, content creation, creatives, and production. Star Digital is geared for more than 100 livestream sessions, covering greater than 1000 livestream hours with creators and brand-led activation, almost double from the recently held 6.6 mega campaign. 

The goal goes beyond simply driving traffic during a mega campaign.

By combining commerce, content, creators, and paid media, SDS helps brands build an integrated digital presence designed to turn attention into engagement—and engagement into sales.

This approach has become particularly relevant during major e-commerce moments such as 9.9, 10.10, 11.11, and 12.12, where brands compete not only for consumers’ purchasing power but also for visibility in an increasingly crowded digital marketplace.

In less than two years, Star Digital Solutions has rapidly established itself as one of the Philippines’ top e-commerce agencies, showcasing strong capabilities across Store and Shop Management, Livestream Commerce (Brand-led Live session and Creator Live Session), Creative Development, and Production, Media Planning and Buying, Affiliate Marketing, Influencer Marketing, Warehousing and Fulfillment. 

Its growth reflects the agency’s ability to operate at the intersection of commerce and entertainment—two forces increasingly shaping how Filipino consumers discover, engage with, and purchase products online.

Rather than treating livestreaming as a standalone promotional activity, Star Digital Solutions integrates livestream commerce into broader e-commerce and marketing strategies, allowing brands to maximize both content and conversion.

(Left to right: COO– Scott Adrian So, CEO– Kevin Richard Lim, BD Manager–  Micaela Angela Padua, KLS Manager–  Maybeline Marvilla, SOM–  Zebedy Rafael San Agustin)

A Proven Track Record in Livestream Commerce

Star Digital Solutions has also worked on livestream campaigns featuring some of the Philippines’ most recognizable celebrities, creators, and personalities, including Denise Laurel, Criza Taa, Iwa Moto, Bea Borres, Lauren Young, Nadine Lustre, Rei Germar, Luis Manzano, BINI, and Jelly Eugenio.

These projects demonstrate the agency’s growing expertise in producing and managing high-impact livestream campaigns capable of combining entertainment, community engagement, and commerce.

Among its notable achievements are livestream campaigns that have contributed to record-breaking sales performances for content creators, highlighting the growing commercial potential of creator-led livestreaming in the Philippines.

For brands, the opportunity is clear: livestream commerce can transform creators and personalities from simply being sources of awareness into powerful drivers of real-time engagement and sales.

Scott Adrian So — COO, Star Digital Solutions  “A successful livestream is never the work of one person or department—it is the result of synergy. From hosts and creatives to operations, performance, and production, every function must work toward one objective. When teams move as one, a livestream becomes more than a broadcast—it becomes a complete commerce experience that turns attention into engagement and engagement into sales.”

Why More Brands Are Turning to E-Commerce

The rapid growth of e-commerce is changing the way brands build their digital presence.

Consumers are increasingly discovering products through short-form videos, livestreams, creator recommendations, and social commerce platforms. As a result, brands are looking for partners capable of connecting brand building, content, creators, media, and commerce into one cohesive strategy.

Star Digital Solutions currently manages key accounts from some of the most recognized names in their respective industries, including L’Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, BLK Cosmetics, Happy Skin and many more.

These brands represent major players across beauty, fashion, FMCG, personal care, and consumer products—industries where digital commerce and livestream shopping continue to create new opportunities for growth.

Building What Comes Next for Philippine E-Commerce

As the 9.9 Mega Campaign approaches, Star Digital Solutions is positioning itself not just to participate in the country’s e-commerce growth, but to help shape it.

Kevin Richard Lim— CEO, Star Digital Solutions “E-commerce in the Philippines is no longer just a sales channel—it is becoming a critical driver of brand growth. As consumers increasingly discover products through content, creators, and livestreams, brands need more than an online presence; they need a commerce strategy that connects discovery, engagement, and conversion. At Star Digital Solutions, we continue to invest in e-commerce, livestream commerce, performance marketing, and creator capabilities to help brands turn that opportunity into growth.”

With capabilities spanning MCN and TSP Operations, Store and Shop Management, Livestream commerce, Media Planning and Buying, Creative Production, and Creator Partnerships (Affiliate Marketing/ Influencer Marketing), Warehousing and Fulfillment. SDS continues to build an ecosystem where brands and creators can work together to drive measurable results.

Zebedy Rafael San Agustin — Senior Operations Manager, Star Digital Solutions “Technology, data, and strategy drive performance, but people drive success. At Star Digital Solutions, we believe in understanding our brands, creators, hosts, and consumers—and bringing their strengths together with the right direction. Our people-first approach enables us to build campaigns that deliver results while creating partnerships and capabilities that last beyond a single campaign.”

The upcoming 9.9 campaign is another opportunity for the agency to demonstrate what it does best: turning attention into engagement, engagement into commerce, and commerce into sustainable brand growth.

For brands looking to scale their presence in the fast-growing Philippine e-commerce landscape—and for creators looking for opportunities to work with brands through livestream commerce and social commerce—Star Digital Solutions is building itself as a partner for what comes next.

The 9.9 rush is coming. And Star Digital Solutions is ready.

For inquiries and exploratory call— Can reach out to Micaela Angela Padua (Business Development Manager) aseals@stardigitalms.com and Maybelline Marvilla (Key Live Session Manager) maybelinemarvilla@stardigitalms.com 

InLife Global Care launched to close healthcare confidence gap for Filipinos

 

Rising medical costs, gaps in existing health coverage and complex treatment options have given rise to a healthcare confidence gap, leaving Filipinos unable to seek proper medical care when the need arises. 

In 2025, the country’s Total Health Expenditure (THE), reached P1.87 trillion, a 15.1 percent increase from 2024’s THE of P1.63 trillion. Of this, 41.2% was paid out-of-pocket, placing a direct financial burden on individuals and families, according to the Philippine Statistics Authority. Meanwhile, 2026 medical costs can potentially increase to 16.1%, indicating a continued rapid increase in healthcare spending, which highlights the need for better healthcare funding among Filipinos. 

These numbers indicate a health crisis that affects even affluent families who have the financial means to pay for healthcare when a serious illness strikes. After all, major illnesses and healthcare concerns can mean more than medical expenses. They can disrupt business interests, investments, and other financial priorities. 

InLife Global Care, a premium health insurance solution, aims to address these gaps to give Filipinos greater choice, flexibility and confidence when important healthcare decisions arise.

"Healthcare confidence is knowing that when a serious medical situation happens, you have choices, resources, and someone you can rely on to help you move forward. InLife Global Care aims to provide all these and more, to help those who have worked hard to build their careers, businesses, and family wealth, and who recognize that protecting their health is just as important as protecting their financial future," said InLife Chief Product and Innovation Officer Jose Eduardo O. Ang.

For many Filipinos, healthcare confidence means having the financial protection that does not reduce savings or business cash flows, family protection, long-term health coverage, funds to cover healthcare costs that may not be sufficiently covered by one’s health maintenance organization (HMO), and treatment options whether locally or abroad.

InLife Global Care provides all these and more. It gives up to P125M annual coverage, with cashless service options and the flexibility to choose how and where one receives care, with access to accredited healthcare providers in the Philippines and abroad. 

InLife Global Care delivers not just comprehensive inpatient coverage but also outpatient and preventive care benefits for essential healthcare needs, especially as a supplement to one’s HMO coverage such as major hospitalization, serious illnesses and cancer treatments, outpatient benefits including consultations and diagnostics, and even emergency treatment outside areas of coverage for up to P12.5M, subject to policy terms, conditions, limits and exclusions. 

Designed primarily for affluent and globally minded Filipinos, InLife Global Care is positioned as an additional layer of protection for executives, business owners, senior professionals, entrepreneurs, affluent families and individuals whose lifestyles, careers or family connections extend beyond the Philippines.

For Filipinos seeking protection beyond their working years, InLife Global Care is renewable annually until age 99, and includes a built-in life insurance benefit that provides additional protection up to age 70, for as long as the plan remains active. 

"Whether it is choosing where to receive treatment, determining the level of protection they need, or ensuring that their coverage can continue as they grow older, the goal is to give Filipinos greater control and confidence wherever life takes them. We want them to have access to quality healthcare without compromising everything they worked hard for."

InLife Global Care is backed by InLife’s more than a century of experience providing life and health insurance to Filipinos for more than 115 years. 

"InLife's 115 years of experience gives us a deep understanding of what matters to Filipino families. They want world-class care, but they also want the reassurance of knowing that they and their families have someone they can depend on when difficult healthcare decisions arise. That is what we mean by World-class care. Filipino heart. InLife certainty." said Ang.

InLife Global Care means more than covering medical expenses. It gives individuals the freedom to consider the best treatment options locally or abroad, while protecting personal savings, business funds, and long-term plans for education, retirement and the family. It also provides support during a health crisis, reducing the burden on loved ones and allowing individuals to focus on their care and recovery.

To know more about InLife Global Care, interested individuals may talk to their InLife financial advisor or visit www.inlife.com.ph/inlife-global-care.

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About InLife.

InLife is the first and largest Filipino life insurance company in the country, with over 115 years of uninterrupted service. 

We bring more than a century of expertise in financial protection, risk management, savings, and investments to help Filipinos make informed and confident decisions for themselves and their loved ones. With an asset base of over P175.63 billion and a net worth of P43.48 billion, InLife continues to be a trusted name in life insurance. We serve our policyholders through 54 offices nationwide and an expanding digital footprint that ensures accessible service anytime, anywhere. Guided by our brand philosophy, “Love in Life,” we go beyond policies to deliver real love, empowerment and belongingness. Whether it’s for a secure future, a comfortable retirement, or peace of mind during life’s uncertainties, we are here to provide A Lifetime for Good. For more information, visit www.inlife.com.ph.

InLife wins 12 Philippine Quill Awards

InLife wins 12 Quill Awards and Company of the Year – 2nd Runner-Up at the 22nd Philippine Quill Awards celebrating excellence in communication. 

InLife, the country’s first and largest Filipino life insurance company, is cementing its position as the trusted life insurer that fosters love and empowers Filipinos across life stages.   

InLife bagged 12 Philippine Quill Awards celebrating its programs and initiatives across marketing and brand communications, employee and customer experience, and sustainability. With this awards sweep, InLife was named Company of the Year - 2nd runner-up during the 22nd Philippine Quill Awards organized by International Association of Business Communicators – Philippines to honor outstanding communication programs and tools across industries.  

 

“InLife takes pride in its 115 years of uninterrupted service to Filipinos. These awards underscore that the customers and communities we serve remain at the center of everything we do, inspiring us to create programs and campaigns that create a meaningful impact in their lives,” InLife’s Chief Marketing Officer Gae Martinez said.  

 

Four marketing initiatives won the Quill Excellence Award. These include: “Love In Life” audio visual assets inspiring Filipinos to take proactive steps in securing their loved ones’ future; and “Retire Without Worries” campaign encouraging Filipinos to plan their retirement early. To advance financial wellness across online and on-ground platforms, InLife’s Gen Free program helps Gen Zs and young millennials take charge of their financial future while Facebook community InLife Convo engages Filipinos through financial and health wellness conversations.  

 

InLife’s programs supporting its employees’ continuous learning, career growth, and well-being received two Quill Excellence Awards. InLife University which spearheads learning and development initiatives for all employees also won the Philippine Quill’s Top Division Award for Communication Training and Education. InLife Employee Networks including Striders, Hiking Club, Safe Spaces, Hope InLife, The Good Pets Club, and Cycling Club, support the employees’ passions outside of work.  

 

InLife’s corporate social responsibility arm InLife Foundation received a Quill Excellence Award for its Sustainability Program that provides educational assistance to public school students, college scholarship grants, and data science and livelihood skills training for women.   

 

InLife’s 115th Anniversary Program and Special Events “A Lifetime For Good” and “115 Years of Good Going Round”; and “Love In Life” brand awareness program received Quill Merit Awards.  

 

“Love In Life” earlier won a silver award in the 6th Marketing Excellence Awards which recognizes outstanding work in the Philippines' marketing industry, creative excellence, and measurable business impact.   

 

“We share these awards to our customers, employees, financial advisors, distribution partners, and communities who inspire us to keep raising the bar in how we create meaningful experiences, make a positive impact, and help Filipinos lead a lifetime for good,” Martinez said.   

 

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About InLife.

InLife is the first and largest Filipino life insurance company in the country, with over 115 years of uninterrupted service. 

We bring more than a century of expertise in financial protection, risk management, savings, and investments to help Filipinos make informed and confident decisions for themselves and their loved ones. With an asset base of over P175.63 billion and a net worth of P43.48 billion, InLife continues to be a trusted name in life insurance. We serve our policyholders through 54 offices nationwide and an expanding digital footprint that ensures accessible service anytime, anywhere. Guided by our brand philosophy, “Love in Life,” we go beyond policies to deliver real love, empowerment and belongingness. Whether it’s for a secure future, a comfortable retirement, or peace of mind during life’s uncertainties, we are here to provide A Lifetime for Good. For more information, visit www.inlife.com.ph.

Anker Innovations Unifies Its Brands Under a Single Name: Anker

  

Anker introduces Anker MindBase, a local AI hub for the home, an expanded audio lineup featuring its proprietary THUS AI Chip, and new products across charging, home energy, robotics and more

Almost 15 years after selling its first battery product, Anker Innovations today announced that its five brands will be unified under a single name, Anker. The company also announced new products across charging, audio, home security, robotics and home energy.

 
Anker: A Unified Brand for the Next Era
Since its founding in 2011, Anker has grown from a charging company into a global consumer technology company serving more than 200 million customers in over 180 countries and regions. Along the way it built dedicated brands to move faster in distinct categories: Anker for charging, eufy for the smart home, soundcore for audio and entertainment, SOLIX for energy and eufyMake for creative tools. Each built a strong following, and that success is what makes this step possible.

 
As AI, robotics, local computing and connected systems bring once-separate technologies closer together, the boundaries between those categories are disappearing. Anker is bringing its products and technologies together under one brand to match.

 
“Category brands made sense when categories were separate. They no longer are,” said Steven Yang, Founder and CEO of Anker Innovations. “One brand, one promise – Anker Innovation, now unified across everything we make.

Consolidation also concentrates the company’s brand investment. Anker has been building five
brands at once, in every market and against every competitor. One brand puts that investment behind a single name.

 
Anker will present its products in two groups. Anker For You is the technology that moves
through the day with you, covering charging, audio, personal health and creative tools. Anker for Home is the home that takes care of itself, covering home security, robotics and home energy.

 
The change will be gradual. New products lead the move to the Anker brand and existing
products transition over time. Warranty coverage, customer support and service remain
unchanged.

 
Anker For You: The Technology That Moves Through The Day With You
In May, Anker introduced its THUS AI chip, a Neural-Net Compute-in-Memory chip that runs AI processing on the device. Today it expands into a full line of new headphones and earbuds.

The Anker soundcore AeroClip 2 Pro brings the chip to an on-ear clip form factor with
best-in-class call quality and adds AI Voice Recording, capturing meetings, phone calls and
personal interactions, then transcribing and summarizing lengthy conversations into a succinct summary. The AeroClip 2 shares the same chip and the form factor. 

The Space 2 Pro over-ear headphones bring the same best-in-class call quality using the THUS chip and built-in microphones and sensors, with 30 hours of battery life with ANC and 60
hours with ANC of, and plush earcups that keep them comfortable for all-day use.

 
The Liberty Buds 2 in-ear earbuds feature an 8-sensor array for crystal-clear calls, while 9.2
mm drivers deliver detailed audio for music and video.

 
Anker has become one of the world’s most popular sleep earbud lines, and today expands that lineup with new earbuds and first bedside speakers.

 
The Sleep 4 and Sleep 4 Pro built on earlier generations of sleep earbuds to block noise and
help users fall asleep and stay asleep. The Sleep 4 Pro adds the world’s first Track-Assess-Adjustment system, monitoring PPG, heart rate and HRV while utilizing BioSync TM data-driven dynamic audio to adjust audio content and help each user find their most efective sleep sounds. A charging case with touchscreen and wireless charging lets users set an alarm, play relaxing sounds and check insights without their phone.

 
The SleepLab and SleepLab Pro introduce the company’s first pair of sleep-focused bedside
speakers. SleepLab plays music and sleep sounds with a soft nightlight and alarm to set the mood for sleep. The SleepLab Pro uses 60 GHz radar for precise sleep sensing, tracking heart rate and breathing, and analyzing the four stages of sleep, then plays tailored audio to help users fall asleep and stay asleep, with no earbuds, ring or monitor required.

 
Charging is where Anker started, and it introduced three products built around managing power rather than just delivering it.

 
The Anker MagGo Power Bank Pro 2 is the world’s fastest and coolest wireless powerbank,
the first magnetic power bank with a built-in cooling fan, certified by SGS. With 25-watt Qi2.2
magnetic wireless charging, it takes an iPhone 17 Pro to 50% in 25 minutes and recharges itself
to 80% in 52 minutes. A patented fan algorithm, dual air ducts and graphene heat-spreading
keep it below 36 degrees Celsius (96.8F) throughout charging, and a smart display shows
real-time power, temperature and time remaining.

 
The Anker MagStand Charging Station replaces three bedside chargers with one device, combining a 25-watt Max magnetic pad, a retractable cable and a hidden USB-C port. Qi2
25-watt charging with active cooling takes an iPhone 17 Pro to 50% in 22 minutes, while Care
Mode paces overnight charging to finish around your alarm. The station displays real-time wattage, temperature and time to full, and adds app-connected personalized screensavers.

 
The Anker Desktop USB-C Hub is the industry's only dual-display high-refresh-rate hub, supporting up to 240Hz with an integrated 2 inch display showing real-time power, temperature and port status. 

The Anker Nano Universal Charger replaces a bag of adapters with built-in international plugs
for 200+ countries and regions, charging four devices at once with up to 100W per USB-C port.

Anker for Home: The Home That Takes Care of Itself Anker introduced Anker MindBaseTM, a local AI hub and Anker’s answer to bringing the truly autonomous home to life. It connects the devices across a home, runs the AI that makes decisions locally and stores the household’s data locally, all in a single system. MindBase is built on three key capabilities: connection, local intelligence and memory.

 
EasyOmniTM Link connects Anker devices and Matter-compatible products from other brands
into one home system, working alongside Apple HomeKit, Amazon Alexa, Google Assistant,
and Home Assistant.

 
TrueSmartTM Agent brings local intelligence to MindBase through dedicated AI agents designed
for diferent areas of the home. These agents run on the built-in AI Core compute card. Examples include the Network-Attached Storage (NAS) Agent and Security Agent.

 
EverSafeTM Memory provides 48TB of expandable local storage, keeping family photos, recordings and other household data inside the home. 

The first product powered by MindBase is the Anker MindBaseTM Security Kit. The upcoming

Anker eufy TrackLightTM Cam S1 features an auto-tracking light and a 4K telephoto camera,
helping the system track and respond to approaching people. The Video Doorbell S4 provides a 180-degree panoramic view, eliminating blind spots. In addition to a range of entry and motion sensors, Smart Security Shield uses advanced 180-degree dual radar to detect the movement of strangers, while DSKey technology allows Smart Security Shield to identify recognized friends and family from up to 30 meters away.

 
MindBase is designed to work with many existing Anker eufy security cameras and devices. For current HomeBase S380 users, existing footage can be transferred smoothly to the new MindBase hub.

 
The Anker MindBase Security Kit launches later this year, with pricing to be announced closer to
availability. Anker eufy Security also introduced the NVR Security System E50, Video Doorbell
S4, Window Camera E10 and Fall Detection Sensor.

 
Anker eufy announced the launch of a new robot vacuum model and unveiled a new advanced robot lawn mower.

 
The Anker eufy Robot Vacuum Omni E35 brings deep cleaning that translates to a healthier home. Built to baby-grade standards, it has earned a TÜV certification as a “Maternal and Infant Cleaning Robot” for bacterial elimination, low noise levels, cleaning performance and self-cleaning capabilities. The Omni E35 is equipped with the HydroJet 2.0 Self Cleaning Roller Mop and 35,000Pa long-lasting suction power to remove dust, dirt, mites and debris from deep within carpets.

 
A New Chapter for Anker in the Philippines
The ONE ANKER launch marks more than a change in branding. It represents the company’s
vision for the next era of consumer technology, one where individual devices work more seamlessly together and technology becomes increasingly intelligent, connected and integrated into everyday life.

 
For the Philippines, Anker’s unified brand brings together the technologies Filipino consumers have come to know across charging, smart home security, audio, mom and baby under one name.

 
On September 22, 2026, Anker Philippines oficially ushers in this news chapter, bringing ONE ANKER to life and unveiling what’s next for the brand in its growing ecosystem of innovations.

 
One brand. One ecosystem. One promise of innovation. Welcome to ONE ANKER.

 
For more information on soundcore’s latest products, promotions, and updates, follow
soundcore Philippines on Facebook, Instagram, and TikTok.

 
About Anker

 
Anker Innovations, known globally as Anker, is a consumer technology company founded in 2011 with a commitment to Ultimate Innovation. Its products span charging, power, audio and video, smart home, robotics, health and creative tools, serving more than 200 million customers across over 180 countries and regions. To learn more, visit Anker.com.

Universal Accessibility by Design and Practice earns SM Group 23 industry distinctions

 

Through its group-wide drive to create truly inclusive and accommodating spaces for Persons with Disabilities, SM was commended by key industry organizations focused on disability affairs.

With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).

Through its Corporate Social Responsibility arm, SM Cares, disability-friendly facilities are overseen and supported nationwide with manpower training in line with industry standards to effectively accommodate Persons With Disabilities.

“Every single person entering and engaging in the spaces built by SM deserves to feel welcomed and accommodated,” said Engr. Junias M. Eusebio, SM Supermalls Vice President for Operations and Program Director for Disability Affairs, SM Cares. “Our benchmark for true inclusivity expressed well is when every guest, visitor, and mallgoer can freely move around our spaces while still receiving the support they need when challenges arise.”

SM and SM Cares: Serving to supplement accessibility gaps

For SM Cares, accessibility is a priority—a crucial component of property planning for mobility and manpower training, ultimately contributing to community service.

The results of this enduring commitment over the years were recognized at the 2026 Apolinario Mabini Awards, where SM’s mall, retail, and office properties received multiple citations for advancing accessibility and creating more inclusive environments for Persons With Disabilities.

Presented by the PFRD, the Apolinario Mabini Awards recognize organizations and institutions that have made outstanding contributions to the welfare and inclusion of Persons With Disabilities.

SM’s largest network of real estate for retail, SM Supermalls, bagged 12 citations with SM Store, SM Commercial Properties Group, and SM Supermarket, taking home ten awards for the Disability Friendly Establishment category.

Among the recipients are SM City Roxas with silver and SM Center Angono, SM City Bacolod North Block Extension, SM City East Ortigas, SM City Sto. Tomas, SM Store J Mall, SM Store Puerto Princesa, E-Com Three, and E-Com Five with bronze. Special awards were also presented to several SM malls, SM Stores, and Savemore branches for initiatives ranging from substantial compliance with Batas Pambansa Blg. 344 to improvements that addressed accessibility gaps and expanded access for customers.

Additionally, SM Cares was recognized by the National Council for Disability Affairs (NCDA) for its sustained leadership and unwavering commitment to advancing disability inclusion in the Philippines through its Advocate for Equity Award.

The distinction highlights how SM Cares has consistently demonstrated exemplary support in creating accessible and inclusive spaces which enable meaningful participation of Persons With Disabilities in community life. SM Cares was further noted as an instrumental force in promoting awareness, accessibility and equal opportunities for the sector, generously opening mall spaces nationwide as venues for various disability-related events, fostering visibility, and engagement.

"Inclusion is intentional at SM because of our purpose on sharing social equity and our drive of becoming a truly inclusive Mall for All. It is woven into how we train our people, create our programs, and design our spaces. We believe accessibility is about making every person feel welcome, respected, and able to fully participate in the experiences we create every day," said Eusebio.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

Discover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers

 

Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination.

Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.

At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technology, beauty, home, and everyday essentials, SM City Cebu curates one of the city's most comprehensive retail destinations, making it a preferred shopping hub for both locals and tourists. Food lovers can also explore the Food Hall, which brings together a diverse selection of dining concepts, offering everything from local favorites to international flavors in one vibrant culinary destination, while families and groups can enjoy friendly competition at the SM Bowling Center. For moviegoers, the Directors Club Cinema offers a premium viewing experience, while the first and only IMAX Theatre in Cebu remains a premier entertainment destination, offering audiences an unparalleled cinematic experience with cutting-edge projection and sound technology for the biggest film releases. With its central location and broad range of offerings, SM City Cebu provides visitors with a convenient way to shop, dine, be entertained, and unwind while exploring the city.

In Mandaue City, SM J Mall offers a distinctly different lifestyle experience, combining Japanese-inspired design and contemporary leisure concepts with shopping, dining, wellness, and entertainment. Visitors can explore the mall's Japanese-inspired spaces and discover dining destinations such as the Izakaya Terrace and Food Hall, offering opportunities to enjoy meals and gather with family and friends. Beyond dining, SM J Mall brings together retail, beauty and wellness, technology, and active-lifestyle experiences, creating a destination suited for both relaxation and recreation. Moviegoers can also enjoy the premium Directors Club Cinema, while the mall's curated spaces and lifestyle concepts provide visitors with a more experiential way to spend their day. Together, these offerings give SM J Mall a distinctive character within Cebu's growing collection of lifestyle destinations.

SM Skating offers an exhilarating ice-skating experience at SM Seaside City Cebu, giving visitors a space to glide, play, and enjoy memorable moments on the ice.

At SM Seaside City Cebu, visitors can explore an expansive mix of retail, dining, entertainment, and leisure offerings, including the SM Bowling Center, Ice Skating, and Directors Club Cinema. Beyond the mall, the surrounding SM Seaside Complex brings together Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, offering marine discovery, family recreation, and active sports experiences. The destination is further expanding its events and entertainment offering with the SM Seaside Cebu Arena, which hosts major concerts, sporting events, and other large-scale activities, while the upcoming SMX Convention Center Seaside Cebu is set to further strengthen Cebu's capacity for conventions, exhibitions, meetings, and events.

From homegrown Cebuano specialties to globally inspired cuisine, SM Supermalls bring together diverse dining experiences that celebrate Cebu’s vibrant food culture.

Cebu's diverse dining scene adds another dimension to the visitor experience, from beloved Cebuano specialties to globally inspired cuisines. Across SM malls in Cebu, guests can discover local favorites, homegrown brands, and international restaurants, making every visit an opportunity to explore new flavors while experiencing the region's vibrant food culture. Whether enjoying the variety at the Food Hall of SM City Cebu, experiencing Japanese-inspired dining at SM J Mall, or exploring the wide range of restaurants at SM Seaside City Cebu, visitors can easily make food part of their Cebu experience.

Visitors enjoy an exciting game of pickleball at Thirsty Pickle, one of the featured lifestyle attractions within the SM Seaside Complex, offering active recreation for both beginners and experienced players.

The growing variety of attractions gives travelers more ways to spend their day, whether enjoying marine encounters and family activities, discovering new dining and lifestyle concepts, shopping, watching movies, bowling, playing pickleball, or attending concerts and major events. By bringing together diverse lifestyle, retail, dining, entertainment, and recreational experiences, these destinations contribute to Cebu's broader tourism landscape, creating more opportunities for longer visits, repeat trips, and engagement with local businesses. As Cebu's tourism landscape continues to evolve, its growing collection of attractions reinforces the province's position as one of the country's premier travel destinations, inviting visitors to discover, dine, and play while experiencing even more of what Cebu has to offer.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

New Tables to Try, New Corners to Discover at SM Supermalls in Mindanao

 

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This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.

Let's get into the newest arrivals, shall we?

• DJI ARS (Authorized Retail Store)

Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI's latest lineup of drones, action cameras, handheld gimbals, and creative imaging gear, with expert guidance to help you find the right setup, whether you're a beginner, traveler, or seasoned creator.

• Zus Coffee

Coffee lovers in Davao have something new to look forward to as Zus Coffee is soon to open their first-ever Mindanao branch at SM City Davao this September! A new great spot for your daily caffeine fix, quick breaks, or catch-ups with friends. Drop by soon at SM City Davao and be among the first in Mindanao to experience Zus!

• Abba's Rest & Cafe

Need a place to slow down for a while? Abba's Rest & Cafe, soon to open at SM CDO Downtown, offers a warm and welcoming space to enjoy comforting food, freshly prepared drinks, and meaningful conversations. Whether you're taking a break from shopping or meeting up with loved ones, it's a cozy stop worth adding to your list.

• Fat Chef Restaurant

Good food has a way of bringing everyone together, and Fat Chef Restaurant is all about generous servings and comforting flavors! Soon to open in SM CDO Downtown, it's a great spot for casual lunches, family dinners, and celebrations with friends over satisfying meals.

• Miniso Land

A whole new way to experience MINISO is soon to arrive in the Philippines! Miniso Land, soon to open at SM Lanang, marks its first-ever branch in the country. Beyond your favorite collectibles, plushies, beauty finds, and everyday essentials, the expanded concept offers immersive themed spaces and an even bigger selection of products, making every visit feel like an adventure for fans of all ages.

Every visit to the mall brings the possibility of discovering something you'll want to recommend to friends or return to with family. From new dining destinations to exciting lifestyle concepts, SM Supermalls continues to create spaces where everyday moments become memorable experiences - and that’s why this is My SM.

Check out these latest openings and see what's new at SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM SupermallsSM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.