Monday, July 13, 2026

Century Tuna Superbods 2026 Announces "Superbod Era" Finalists During Highly Anticipated Callback


Celebrating its 20th year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.

 

Out of hundreds of hopeful applicants from all over the country, the chosen semi-finalists stepped into the spotlight to completely redefine modern fitness. This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod. Audiences and judges alike were treated to a compelling showcase that went far beneath the surface—unpacking more of the real, raw personal transformations, unshakeable resilience, and a diverse range of life experiences that left everyone in awe as hosts 2018 Century Tuna Superbod Grand Winner Maureen Montagne and radio DJ KC Montero highlighted the candidates' unique presences both on-stage and off-stage.

 

In this new Superbod Era, healthy bodies are celebrated not just as an end goal, but as the visible reflection of one’s mental strength, lifestyle discipline, and dedication to a purposeful life built on wellness and identity.

 

At the heart of this historic evolution is Century Tuna’s unwavering commitment to championing and continuously inspiring Filipinos to become the best versions of themselves. Reflecting this vision of true inclusivity, the competition has opened its doors wider than ever, welcoming individuals of all body types and walks of life. This new era was vividly brought to life during the Callback by hopefuls whose journeys reflect the changing face of fitness in the Philippines.

 

The stage saw multiple returning contenders on their second, third, and even fourth attempts to finally claim the title, proving that true dedication never quits. The runway came alive with Supermoms from all backgrounds—including corporate professionals, former models restarting their careers, and mothers bravely finding themselves again through wellness—alongside handson Superdads redefining modern parenting.

 

Even families took on the fitness journey together, showcasing unconventional parent-child dynamics where generations deeply influence each other's health; this included a father-daughter duo and an inspiring family composed of a mother competing alongside her two sons. This incredible mix was further amplified by established celebrities and models who refuse to give up on chasing their ultimate Superbod dreams, as well as real-life fitness coaches who leave their gym floors to inspire a much grander audience. Together with trailblazing challengers shattering barriers of all kinds on the fitness stage—such as transgender men joining the competition for the first time and a powerful wave of "ageless" contenders proving that vitality has no expiration date—this historic batch proves that the Superbod life truly belongs to everyone.

 

"Every edition, the Superbods competition evolves, but our core mission remains unchanged—to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "As we stepped into the 'Superbod Era,' we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation."

 

The esteemed panel of judges—which included executives from Century Pacific Food Inc., actress and fitness advocate Jasmine Curtis-Smith, Century Tuna Superbods 2018 and 2022 Grand Winners Jules Aquino and Christelle Abello—evaluated the contenders. The hopefuls were put to the test through a high-energy walk-off and a crucial question-and-answer segment, showcasing their unique physiques, natural charisma, commanding stage presence, and deep advocacy for fitness and holistic wellness.

 

The inspiring Callback event culminated in the official announcement of the finalists who will move forward to the grand finale:

 

The Top 20 Male Finalists who advanced include: Aaron Maniego, Ameer Ahid, Herschel Verne Sanchez, MJ Ordillano, Arvin Corpuz, Jay Gonzaga, Austin Dizon Cabatana, Nunoy van den Burgh, Jaco Benin, Paul John Galang, Christopher lan El Jouni, Joselito Florendo, Prince De Guzman, Rafael Cruz Tan, Ken Batino, Dominic Camozzi, Kim Panique, RC Kashyap, Ricardo De Jesus, and Lorenzo Isip.

 

Meanwhile, the Top 20 Female Finalists who successfully made the cut are: Alana Maris Montemayor, Janica Reloxe, Maan Marquez, Aleiah Torres, Jarly Verceles, Jasmine Rovelle Paguio, Anna Valencia Lakrini, Ashley Cayuca, Chucel Njigha, Ronalyn Lalimo, Jilliane Robillos, Rovin Mizuse, Diane Querrer, Donnabelle Erno, Kristen Bea H. Chua, Thalia Joaquin, Vienne Luna, Gee Canlas, Lou Yanong, and Gia Gonzales.

 

What began as a premier fitness challenge has evolved into a powerful cultural movement. By redefining healthy living and elevating everyday heroes, Century Tuna Superbods continues to break boundaries and inspire a nation toward wellness, self-love, and active lifestyles. The countdown to the finals is on—witness the new era unfold.

 

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Lenovo is building an Intelligent Command Center for FIFA World Cup 2026™



This edition of FIFA World Cup™ will be unlike any tournament that has come before it. The tournament will feature 48 teams, 104 matches, 16 cities, and will span three countries. The logistical challenges of running an event at this scale are significant and require a fundamentally different approach from how major tournaments have been managed in the past. Lenovo is answering the call with its Intelligent Command Center (ICC).

  

What exactly is Lenovo’s Intelligent Command Center?

The ICC is a centralized, real-time operations platform that gives FIFA a holistic, live view of everything happening across the tournament. It aggregates data from multiple operational systems into a single environment, giving officials a shared source of truth from venue-level activity to tournament-wide trends.

 

While previous tournaments relied on teams consuming information from different systems with fragmented information, the ICC brings it all together in one place, in real-time.

 

Who is it built for?

The ICC is designed for FIFA operations teams and executives, who need a shared, live operational picture to coordinate and make decisions quickly. It is a fundamental feature of the Tournament Operations Center (TOC) in Miami, the venue from which FIFA oversees the entire tournament. Big screens will display real-time insights and alerts, and operational details will be made available to appropriate stakeholders directly into the palm of their hands on Lenovo tablets and devices.   

 

When something happens the ICC helps ensure that the people who need to act are all looking at the same information, aiding a controlled and synchronized response.

 

How does this change tournament operations?

At a tournament spanning three countries and 16 stadiums, seamless coordination becomes more important than ever. Different functional areas can now update each other in real-time from across the continent, recurring issues can be shared in seconds, and informed decisions can be made faster.

 

Building on this, the ICC introduces a more connected way of working. While tournament operations have traditionally relied on siloed systems, the ICC brings these together into a live, unified view of operations. This enables FIFA officials to identify potential bottlenecks, risks, and disruptions earlier and respond more effectively as situations evolve.

 

What is Lenovo’s role?

Lenovo’s role is to design and build the ICC platform, ensuring its seamless execution across functionality, performance, and responsiveness. Lenovo enables the integration of data, dashboards, and decision-support tools that power the platform. Working in close partnership with FIFA’s operations teams, Lenovo ensures the platform reflects the agreed operational requirements and meets defined standards, enabling a consistent, reliable, and real-time view of tournament operations for all stakeholders when it matters most.

 

What else does the ICC provide?

Beyond real-time monitoring, the ICC supports collaboration across teams, scenario planning ahead of matches, and post-event analysis to help FIFA continuously improve operational execution across venues and throughout the tournament.

 

 

About Lenovo  

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Guided by its vision of “Smarter Technology for All”, Lenovo is executing a Hybrid AI strategy that spans Personal AI – one personal AI, multiple devices; and Enterprise AI – helping customers turn data into insights and value. This strategy is delivered through the Group’s commitment to world-class innovation and a full-stack AI portfolio, including devices (PCs, workstations, smartphones, tablets, accessories), infrastructure solutions (server, storage, edge, high performance computing and software defined infrastructure), as well as software, solutions, and services. With a global footprint spanning 21 research and development locations in 11 markets, and a global supply chain including more than 30 manufacturing sites across 10 markets, Lenovo is widely recognized for its operational excellence, including ranking #8 in the Gartner Supply Chain Top 25. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Learn more at www.lenovo.com and follow the latest news in our newsroom.

 

Lenovo is a trademark of Lenovo. All other trademarks are the property of their respective owners. ©2026 Lenovo Group Limited. All rights reserved. 

Thursday, July 9, 2026

McDonald’s Celebrates National Fries Day on July 10 with BFF Fries Blowout



McDonald’s Philippines is returning the love of Filipino fans for its World Famous Fries ® with a special blowout this National Fries Day. On July 10, in all stores nationwide, fans can avail of BFF Fries for only P99 (through the McDonald’s app).

 

“We are really proud of our World Famous Fries ®, and we’re thankful for all the Filipino fans who consider it their go-to for fries. Since we introduced the BFF Fries over a decade ago , we’ve seen how barkadas, families, and workmates have such fun sharing their favorite. And we can’t think of a better way to celebrate National Fries Day than with BFF fries,” said Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer.

 

In the Philippines and all around the world, McDonald’s World Famous Fries is a best-selling menu item. Deep fried and straight cut from whole potatoes then salted and served hot and crispy they are typically served with tomato ketchup but have been creatively enjoyed with other McDonald’s food items such as the Hot Fudge Sundae or with gravy. The iconic red fry box can be spotted in trays and takeout bags any time of day.

 

The National Fries Day BFF Fries Blowout for only P99 (slashed from the regular price of P183) can be availed for one day only on Friday, July 10, exclusively via the McDonald’s App. Fans and customers can redeem the deal from the app and avail through dine-in, take-out, drive-thru or the in-store ordering kiosk.

 

Promo runs under DTI Fair Trade Permit No. FTEB-260604 Series of 2026.

 

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

 


 

About McDonald’s Philippines

 

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines

 



 

Light, Crispy, and Flavorful: Discover the NEW Magic Chips Thin & Crispy


Some days can feel like they’re on repeat—same routine, same tasks, same quick pauses in between. That’s why even the smallest breaks deserve something fun, flavorful, and exciting to brighten the day. Turning an ordinary moment into something memorable can be as simple as stepping away from the screen and sharing a quick snack break with friends. 

Enter the new Magic Chips Thin & Crispy, a lighter twist to the well-loved Magic Chips designed to transform ordinary breaktimes into truly magical moments. Seamlessly combining the satisfying crunch of chips with the familiar sarap of crackers (chips na, crackers pa!), it delivers a uniquely light, airy, and flavorful bite. 

Made thinner and crispier than ever before, Magic Chips Thin & Crispy is baked, not fried. This gives snack lovers a delicious, guilt-free muncharap experience they can enjoy anytime they need a light breather from their busy schedules. 

Available in delicious BBQ (Barbeque) and Sour Cream & Onion variants, each bite delivers bold flavor packed into irresistibly thin, crispy pieces that keep snackers reaching for more.

Packed in convenient 28g pouches, Magic Chips Thin & Crispy is perfectly portioned for on-the-go snack breaks, study sessions, or commute cravings. Offering a more premium snacking experience at an affordable Suggested Retail Price (SRP) of 8.20 PHP, it is now available in leading retail stores nationwide, and major e-commerce platforms. 

Sometimes, all it takes is one crispy bite to turn an ordinary pause into something magical. So, basta break time, Magic.

Try Universal Robina Corporation’s (URC) new Magic Chips Thin & Crispy today. Have a magical and guiltless munching with every crunchy bite.



Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Magic Chips Thin & Crispy delivers a light, crunchy, and flavorful snacking experience that’s perfect for anytime cravings. It offers a satisfyingly thin & crispy texture and delicious flavors that make every moment more enjoyable. Packed with delicious flavors and affordably priced, Magic Chips Thin & Crispy lets Filipinos enjoy big taste without feeling weighed down- making every break more magical, whether enjoyed solo or shared with others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).



Monday, July 6, 2026

Power More, Worry Less: HONOR X7e Launches on Shopee, Lazada, and TikTok Shop with Up to Php 5,000 OFF This 7.7 Mega Rainy Season Sale




Looking for a smartphone this rainy season that keeps up with your busy lifestyle without breaking the bank? Global technology brand HONOR Philippines officially launches the HONOR X7e, a full-packed smartphone designed to deliver exceptional battery life, smarter AI experiences, and reliable durability—all at an incredible introductory price during the HONOR 7.7 Mega Rainy Season Sale.

 

Starting July 6 at 8:00 PM, the HONOR X7e will be available exclusively on HONOR's official Lazada, Shopee, and TikTok Shop stores for as low as Php 9,999, giving consumers up to Php 5,000 OFF its regular retail price of Php 14,999.

 

"The HONOR X7e is built for Filipinos who are always on the go. Whether you're working, studying, creating content, or simply staying connected with family and friends, this smartphone is designed to last all day while delivering a smarter and more reliable mobile experience," said Stephen Cheng, Vice President of HONOR Philippines. "We're excited to introduce it first through our biggest online sale yet, making it easier than ever for everyone to experience HONOR innovation at an unbeatable value."

 

All-Day Power

The biggest highlight of the HONOR X7e is its massive 7500mAh battery, allowing users to stream, game, browse, work, and stay connected longer on a single charge. Paired with 45W HONOR SuperCharge, users can quickly power back up and get back to what matters most.

 

Built for today's fast-paced lifestyle, the HONOR X7e lets users spend more time enjoying life—and less time searching for the nearest charger.

 

HONOR AI with Every Tap

The HONOR X7e also introduces the new Instant AI Button, providing one-touch access to intelligent features that simplify everyday tasks. Whether it's boosting productivity, getting quick information, or unlocking AI-powered functions, smart assistance is always within reach.

 

Built to Handle Everyday Life

Accidents happen—but the HONOR X7e is ready for them. Equipped with 5-Star SGS Premium Drop Protection and IP64 Water and Dust Resistance, it is engineered to withstand everyday drops, splashes, and dusty environments, giving users greater confidence wherever they go.

 

Capture Every Moment

The HONOR X7e features a 50MP AI Main Camera that delivers sharp, vibrant photos in various lighting conditions. Complemented by intelligent AI imaging features and a 5MP front camera, users can effortlessly capture and enhance every memorable moment.

 

Entertainment is equally enjoyable thanks to its 6.61-inch 120Hz display, delivering smoother scrolling, more responsive gameplay, and immersive viewing experiences. Under the hood, the MediaTek Helio G81 Ultra processor and 128GB storage ensure reliable everyday performance with plenty of room for photos, videos, and apps.

 

HONOR 7.7 Mega Rainy Season Sale

For a limited time only, shoppers can grab the HONOR X7e at its special introductory price of as low as Php 9,999, available exclusively through HONOR Official Online Stores.

Consumers can also enjoy flexible installment options:

 

Lazada

· Available in Midnight Black, Sunrise Orange

· Lowest exclusive price available

· Up to 6 months 0% installment via LazPayLater

· Own it for as low as Php 55/day

Shopee

· Available in Midnight Black, Sunrise Orange

· Up to 6 months 0% installment via SPayLater

· As low as Php 55/day

· Catch exclusive HONOR livestream of Shin Gonzaga throughout the 7.7 campaign for exciting deals on July 7, 6PM –12MN.

 

TikTok Shop

· Available in Light Blue, Midnight, Sunrise Orange

· Up to 3 months 0% installment via TikTok PayLater

· As low as Php 111/day

· Don't miss exclusive livestream offers and the exciting HONOR X7e Piso Sale during Pitk Queen’s livestream.

Don't miss your chance to own the all-new HONOR X7e with up to Php 5,000 OFF during the 7.7 Mega Rainy Season Sale. Visit the HONOR Official Stores on Lazada, Shopee, and TikTok Shop and experience All-Day Power, Smarter AI, and Premium Durability—all in one smartphone.

 

To know more exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

 


 

About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Friday, July 3, 2026

Something Big is Charging In: HONOR Confirms HONOR X7e Arrival this 7.7 Sale!


Leading global AI smart devices provider HONOR Philippines gears up to introduce its newest budget powerhouse on July 7, 2026, the HONOR X7e, teasing a smartphone built for users who demand more power, longer battery life, and smarter everyday performance without breaking the bank.


While full details remain under wraps, the upcoming HONOR X7e promises to deliver an exciting combination of endurance, reliability, and AI-powered features that are set to redefine what consumers can expect from an affordable smartphone.



"At HONOR, we believe innovation should be accessible to everyone. The HONOR X7e is designed to bring meaningful technology and dependable performance to more Filipinos, and we're excited to unveil what we've been working on," said Stephen Cheng, Vice President of HONOR Philippines.


To learn more about this exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.


###


About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.


Media Contacts:

Wednesday, July 1, 2026

ASUS Business Philippines Launches ASUS ExpertBook Ultra: The Flagship of the Industry. Period. The AI-Powered Business Laptop Built for CEOs and Executives

 


The ASUS ExpertBook Ultra arrives in the Philippines as a sub-1kg AI Business Flagship that Delivers an Unprecedented 50W of Uncompromised Power in defining next flagship business standard.


In an age of accelerating digital transformation and the relentless rise of AI-driven workflows, the very definition of a business laptop is being redefined. Modern professionals, prosumers, and enterprise leaders no longer see laptops as mere operating expenses or basic work tools. Instead, they expect them to function as mission-critical productivity hubs, powerful data-processing engines, and seamless gateways to AI integration. Above all, they demand a machine that matches their dynamic, modern, and highly mobile lifestyles without compromising on performance in any way.


Today, at a spectacular grand launch at the Grand Ballroom of Okada Manila,
attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS unequivocally answered this demand by unveiling the ASUS ExpertBook Ultra. ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch, joined by ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee, and spearheaded locally by ASUS Business Philippines' Business Development Manager Francis Avila. Setting a bold target for the ASUS Expert Series to become the number one commercial PC brand in the Philippines by 2028, Mr. Hu revealed that the local commercial business has grown by 85%, now accounting for 27% of ASUS' total business in the country.


Boldly positioned as "The Flagship of the Industry. Period," this Copilot+ PC defies the established laws of physics. Encased in a featherlight 0.99 kg aerospace-grade chassis, it seamlessly integrates the latest Intel® Core™ Ultra X9 Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Driven by a revolutionary 5a0W sustained thermal design and benchmark-shattering PCIe Gen 5x4 storage, the ExpertBook Ultra doesn't just meet the standards of competing flagships—it shatters them. Meticulously engineered, it serves as a robust data execution hub and a premium statement piece for the modern executive.

ASUS ExpertBook Ultra Core Highlights:

  • A Featherlight Heavyweight: Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, it weighs a mere 0.99 kg with an ultra-thin 10.9 mm profile. ASUS ExpertBook Ultra is also the world’s smallest footprint 14.0-inch laptop. The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment, delivering scratch and wear resistance five times higher than the industry standard. Even in such a slim and light weight device, ASUS still manage to incorporate a 70Wh battery for up to 26 hours of battery life.

  • Unrivaled 50W Sustained CPU Performance: Powered by the ASUS ExpertCool Pro thermal Technology and up to Intel Core Ultra X9 Series 3 Processor, it sustains an astonishing 50W CPU TDP (Thermal Design Power) without throttling. Its integrated Intel Arc B390 graphics delivers higher graphics performance than NVIDIA RTX4050 at 30W TGP. It can also maintain near-silent operation in whisper mode (under 20dB). Coupled with a massive 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, it achieves class-leading performance, with read speeds up to 5 times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD.

  • The Pinnacle of Audio-Visual Experience: Pioneering the global market with a 14-inch 3K (2880x1800) anti-glare touchscreen Tandem OLED display that drastically extends panel lifespan, reduces power consumption by 40%, and achieves 1400 nits of peak HDR brightness with 30-120Hz Variable Refresh Rate display. Paired with ultra-low reflection anti-glare glass, the Gorilla Glass Matte, and a 6-speaker Dolby Atmos spatial audio system for absolute immersion.

  • Haptic Touchpad and Complete I/O Ports: ASUS is committed to delivering the best possible input experience for users. The ASUS ExpertBook Ultra features a 1.5 mm key-travel, spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is so intuitive and accurate, you may not need an external mouse at all. The I/O selection is also highly comprehensive, with one USB Type-C and one USB Type-A port on each side of the laptop, as well as a standard HDMI 2.1 port and a combo audio jack.

  • Enterprise-Grade AI & Bulletproof Security: Integrates the subscription-free MyExpert AI suite (featuring AI ExpertMeet and a local Knowledge Hub). Hardware-level security is further reinforced by compliance with the NIST SP 800-193 standard, along with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition.

Industry Leaders Endorse a New Standard of Excellence

The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to establish the ExpertBook Ultra as the new insurmountable benchmark in the commercial PC market.

"The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work," said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. "We engineered this device with zero compromises. We understand that tomorrow's business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry."

Wendy Gurra at Intel, emphasized the hardware synergy: "The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency."


No Scripts. Top Executives Tried ASUS ExpertBook Ultra for Three Weeks and Gave One Verdict.

Before the launch, ASUS Business Philippines gave three of the country's most respected executives three uninterrupted weeks with the ExpertBook Ultra — no scripts, no briefings, no expectations. What they came back with were not endorsements. They were verdicts.

Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance, has spent his career demanding more from technology — and from the institutions that adopt it. After three weeks, his assessment was direct:

"The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features — from AI performance to enterprise-grade security — into a device that still feels simple and practical to use."

From an executive at the intersection of finance, innovation, and digital transformation, that is not a compliment lightly given.

Two other executives echoed the same verdict in their own way. Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin Cosmetics and BLK Cosmetics, put it simply: "I like things that do their job — works when you say it should work." And Dindo Marzan, SVP and Head of SME Business Group of Converge ICT Solutions, summed it up just as directly: "It can really go with the speed that we have in processing." Watch the executive testimonial from Mr. Villanueva, Mr. Marzan and Ms. Gutierrez at the ASUS Philippines YouTube channel: https://www.youtube.com/watch?v=ijXps_uU2VI


A highlight of the program was a panel discussion that brought together Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, each representing a distinct facet of a modern Filipino professional. They engaged in a candid conversation about their firsthand experiences with the ASUS ExpertBook Ultra, the pressures defining today's professional landscape, and the accelerating role of AI in Philippine business. It was also on that same stage that ASUS Business Philippines made another announcement that had the room talking.

The evening was hosted by prominent Filipino voice-over artist, content creator, and podcaster Inka Magnaye, whose presence set the tone for a program that was as polished as the device it celebrated. The launch also drew some of the Philippines' most recognized names in business, media, and content like financial educator and entrepreneur Chinkee Tan.

Iconic Voices. One Undisputed Choice. ASUS Business Philippines Just Made the Most Unexpected Power Move in Philippine Tech.

In a move that bridges the country's two major broadcast networks, ASUS Business Philippines tapped both GMA Network's Gabbi Garcia and ABS-CBN's Rico Hizon as the dual faces of the campaign, who stood together onstage.


Gabbi Garcia is no stranger to ASUS. One of GMA Network's most in-demand talents, Kapuso IT girl, Pinoy Big Brother: Celebrity Collab Edition host, and entrepreneur — she has carried the brand before. But this time, she isn't just back. She's back for the biggest ASUS launch the Philippines has ever seen.


Rico Hizon has spent 38 years in the rooms where the world's most consequential stories broke — as anchor of CNBC Asia, BBC News, and CNN Philippines, now host of ABS-CBN's Beyond the Exchange, and a trusted business consultant to some of the country's largest enterprises. He has interviewed presidents, CEOs, and global leaders. When someone of his caliber chooses to stand behind a product, it is not an endorsement. It is a verdict.

Together, they don't just represent the Filipino professional. They are the Filipino professional — at every stage, in every room, at every speed. ASUS Business Philippines did not choose safe. They chose the truth. And in choosing both of them, ASUS said

something louder than any spec sheet ever could: this laptop belongs to everyone who refuses to slow down.

ASUS ExpertBook Ultra. The Flagship of the Industry. Period. 

The ASUS ExpertBook Ultra is not simply a business laptop; it is a meticulously engineered, future-proof asset. By achieving an almost impossible combination—a featherlight 0.99 kg magnesium chassis, a thermally unrestricted 50W CPU TDP, graphics performance better than the NVIDIA RTX 4050, a staggering 14,090 MB/s Gen 5 SSD, 9600 MT/s RAM, a breathtaking 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of brightness, a 70Wh battery delivering up to 26 hours of battery life, and impenetrable NIST SP 800-193-compliant hardware security—ASUS has systematically eliminated the concept of compromise.

For IT experts who demand unbreachable security, C-level executives who require supreme elegance, and dynamic professionals who refuse to let hardware bottleneck their potential, the choice is absolute. The ASUS ExpertBook Ultra is, without question, the flagship of the industry. Period. It is also the ultimate expression of the ASUS Expert Series: Trusted by IT Experts, Built for Worry-Free Business. ASUS ExpertBook Ultra Now Available in the Philippines

The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.


Early Bird Bundle worth Php 13,000+ Until July 31, 2026
ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any unitASUS ExpertBook Ultra during the promotional period period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee and get one (1) an ASUS 100W GaN Charger (included upon purchase) and ₱10,000 worth of SSI Gift Vouchers for online redemption that you can use to purchase select luxury and premium items under SSI Group. (claimed online). DTI Fair Trade Permit No. FTEB-261070 Series of 2026.

ASUS ExpertBook Ultra (B9406CAA) – Specifications

Model Name & Positioning

ASUS ExpertBook Ultra (B9406CAA)

An ultra-portable mobile workstation that shatters the boundaries between sub-1kg portability and desktop-grade performance, acting as a zero-compromise ROI instrument for enterprise leaders.

Operating System

Windows 11 Pro / Home / Pro Education (64-bit)

Processor & AI Compute (CPU & NPU)

Up to Intel® Core™ Ultra X9-388H (Options: X7-358H, U7-356H, U5-325)

NPU: Dedicated 50 TOPS Neural Processing Unit

Total Platform: Up to 180 TOPS.

TDP: 50W Sustained Thermal Design Power via ASUS ExpertCool Pro Technology.

The 50 TOPS NPU enables entirely local, zero-latency execution of heavy LLM inference, real-time translation, and generative AI tasks without relying on the cloud—ensuring strict data privacy and slashing cloud computing costs. The unthrottled 50W TDP allows workstation-level multitasking in a 10.9mm thin chassis.

Graphics (GPU)

Up to Integrated Intel® Arc™ B390 (12 Xe Cores)

Heterogeneous architecture allows this integrated GPU to outperform a dedicated NVIDIA RTX 4050 (at 30W TGP) by ~35% in 3DMark Time Spy. Professionals can effortlessly handle 4K video editing, complex 3D data visualization, and parallel AI graphics acceleration directly on device.

Memory (RAM)

Up to 64 GB LPDDR5x @ 9600 MT/s

Pushing beyond the standard 8533/8448 MT/s found in rivals, the blistering 9600 MT/s bandwidth eliminates data bottlenecks. This ensures the NPU and GPU are constantly fed with data, delivering instantaneous responsiveness when running multiple virtual machines or massive datasets.

Storage (SSD)

Up to 2 TB M.2 PCIe® Gen 5.0 x4 NVMe (OPAL 2.0 SED options)

Quite literally twice as fast as the Gen 4 SSDs used by primary competitors. This 14,000+ MB/s velocity means gigabytes of local AI models, 8K raw footage, and heavy software environments load in milliseconds. Hardware-level OPAL encryption keeps corporate IP cryptographically locked if the drive is ever stolen.

Display Technology (Tandem OLED)

14" 16:10, 3K (2880 x 1800) 120Hz Anti-glare Touchscreen Tandem OLED

Metrics: 30-120Hz VRR, 1400 nits HDR Peak, 600 nits SDR, 960Hz native PWM, 100% DCI-P3, Delta-E < 1, VESA DisplayHDR True Black 1000.

The dual-layer Tandem structure delivers triple the brightness while consuming 40% less power, drastically reducing burn-in risk. The 1400-nit peak ensures perfect color accuracy and visibility even for outdoor client presentations.

Display Technology (Polymer OLED)

14" 16:10, 3K (2880 x 1800) Touchscreen POLED

Metrics:120Hz refresh rate, 1000 nits HDR, 450 nits SDR, 720Hz native PWM.

Offers the absolute lightest device configuration (0.99 kg) with ultra-fluid 120Hz motion clarity for high-speed scrolling and dynamic content.

Glass & Anti-Glare Tech

Corning® Gorilla® Glass Victus + Corning® Gorilla® Matte

Metrics: 19 GU (Gloss Units), 80% glare reduction, 50% sparkle reduction.

Microscopic nano-etching achieves an absurdly low 19 GU reflection rate (compared to ~80 GU on standard anti-glare screens). This creates a paper-like viewing experience that drastically cuts eye strain and squinting during marathon work sessions, while Victus glass provides superior drop and scratch resistance with up to 100 kg weight durability.

Thermal System

ASUS ExpertCool Pro Technology

Architecture: Dual fluid-dynamic bearing fans, 97 Liquid-Crystal Polymer (0.15mm) blades, 0.1mm ultra-thin aluminum heatsink fins, crosswind positive air-pressure (+12% central pressure).

Acoustics: <20dB (Whisper mode, 15W CPU TDP), <28dB (Standard mode, 25W CPU TDP), <42dB (Performance mode, 45W CPU TDP).

Prevents thermal throttling even when the lid is closed and docked. You get 25W of uncompromised power in near-absolute silence (<28dB), ensuring a highly professional, disruption-free environment in boardrooms or libraries.

Keyboard

Full-size, Backlit, Water Spill-Resistant with special UV Coating

Metrics: 1.5 mm key travel, 19.05mm key pitch, 0.2mm key dish.

Retains a deep, desktop-like 1.5mm travel (beating the 1.1mm industry average) for fatigue-free typing. The special UV coating provides a "zero gloss," ultra-soft silky touch that strongly resists smudges, fingerprints, and chemical cleaners. Dedicated Mic/Mute LEDs prevent conferencing embarrassments.

Touchpad

110 cm² Edge-to-Edge Glass Haptic Touchpad

Hardware: AAC haptic motor, 6 independent force sensors.

Eliminates mechanical "diving board" hinges. The 6 force sensors guarantee silent, uniform, and perfectly symmetrical tactile feedback anywhere you press on the glass. Integrated slide gestures for volume and brightness eliminate hunting for function keys.

I/O Ports

Left: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps), 1x HDMI 2.1 TMDS (4K@60Hz), 1x 3.5mm combo jack.

Right: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps).

True dongle-free mobility. With high-speed Type-C and Type-A ports distributed on both sides, professionals can charge and connect peripherals fluidly regardless of desk layout.

Wireless & Antennas

Triple-band 2x2 Wi-Fi 7 (802.11be) + Bluetooth® 6.0 with LDS

Metrics: Laser Direct Structuring (LDS) 3D antenna integration yields a 43% efficiency improvement in 5GHz & 6GHz bands.

By printing the antenna directly onto the plastic exhaust carriers, it bypasses metal chassis interference. This massive antenna array ensures unparalleled signal integrity, zero packet loss, and high throughput in hyper-congested environments like airport lounges or tech conferences.

Audio & Microphones

6-Speaker Spatial Audio with Dolby Atmos

Hardware: 2x 3411 Dual-diaphragm 5cc woofers, 2x 1610 tweeters, 2x Cirrus CS35L56 Smart Amps, 1x Cirrus CS42L43 DAC.

Metrics: 95dB peak loudness.

Obliterates the audio of standard Ultrabook (hitting 95dB vs competitors' ~85dB). The stacked woofer/tweeter structure provides deep bass and rich vocals. Paired with "VoicePrint" AI Noise-Canceling mics, you can execute flawless, headset-free hybrid meetings in noisy coffee shops.

Battery & Charging

70 Wh, 4-cell Li-Polymer (2S2P Architecture)

Metrics: Up to 26 hours battery life. 50% charge in 30 mins. Supports 5V-20V full range charge.

The 2S2P (2-series, 2-parallel / 7.8V) architecture reduces switching losses in the MOSFET for vastly superior DC-DC conversion efficiency. Combined with 5V-20V full range charging support, you can top up using a standard smartphone power bank or airplane seat port, keeping you operational anywhere on earth.

Enterprise Security

ASUS ExpertGuardian & NIST SP 800-193 Compliance

Hardware: ASUS Security Processor, Dual Self-healing BIOS ROM, Discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton, Match-on-Chip Fingerprint, Windows Hello IR, Physical Webcam Shield, Chassis Intrusion Alert.

Meets Microsoft Secured-Core PC standards out of the box. NIST SP 800-193 compliance ensures the firmware actively Protects, Detects, and Recovers from persistent, stealthy malware (like LoJax), providing an impenetrable hardware foundation for sensitive corporate data.

Chassis & Durability

CNC AZ31B Magnesium-Aluminum with ASUS Nano Ceramic Technology

Metrics: 9H Hardness. MIL-STD-810H (24 procedures). 157 ASUS Tests (50K hinge cycles, 100K simulated hand-pressure, 250K keycap rub).

The aerospace-grade AZ31B alloy is 34% lighter than standard aluminum. The Plasma Electrolytic Oxidation (PEO) process binds a 9H ceramic layer to the metal, making it 5x more scratch-resistant than industry standards. It drastically lowers TCO by surviving drops, spills, and extreme corporate abuse.

Dimensions & Weight

31.09 x 21.28 x 1.09 cm

POLED version: 0.99 kg• Tandem OLED version: 1.09 kg

The ultimate definition of "Featherlight." This footprint is physically smaller and thinner than all direct 14-inch market rivals, drastically reducing travel fatigue while carrying workstation-tier computing power.

ASUS ExpertBook Ultra is Now Available in the Philippines

Industry-Leading After-Sales Support

Every ASUS ExpertBook purchase is backed by ASUS’s comprehensive after-sales support program, designed to protect your investment and minimize downtime for your business:

  • Including battery warranty extension, ensuring your device stays covered and performing at its best well into the future and upgradeable warranty of up to 5 years

  • From Luzon to Visayas to Mindanao, professional support is always within reach wherever your business operates 100+ ASUS Service Centers nationwide

  • Dedicated commercial support for enterprise and SME accounts including on-site repairs, priority servicing, 24/7 customer support, and expert technical assistance for business-critical devices

  • ASUS Business Support Program

Because the right business laptop is not just a purchase. It is a long-term investment in your team’s productivity, security, and competitive edge.

Trusted by IT Experts. Built for Worry-Free Business. Visit https://www.asus.com/ph/business or contact your nearest ASUS Business authorized reseller.

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