Sun Life Foundation’s Project SUNRISE continues to brighten futures for Cebu youth

 

Sun Life Philippines Country Head and CEO JJ Moreno and Sun Life Foundation President Joy Castillo, Vice President Aleister Cruz, Executive Director Kristine Millete, and Program Lead Reiza Bañega join the Children of Asia team and community scholars at the Project SUNRISE launch in Cebu City.

Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) and Children of Asia recently renewed their collaboration for Project SUNRISE, continuing their shared commitment to helping Cebu youth stay in school, prepare for future careers, and build brighter futures.

 

Through Project SUNRISE, 125 high school and college students in Cebu City as well as the municipalities of Alegria, Daanbantayan, Medellin, and Minglanilla receive financial assistance for expenses such as miscellaneous fees, uniforms, and school supplies. The program is renewed annually and will continue until all the scholars graduate from college.

 

Launched in 2020, Project SUNRISE aims to help address a persistent challenge in the Philippines where one in four youth is out of school. 

 

The program also supports the students’ holistic development through additional courses, career development orientation, and soft skills training to help strengthen their future employability. Meanwhile, their families also receive post-disaster support, individualized aid, and parent learning sessions on child development and quality family life.

 

A MOA signing ceremony was held in Cebu City to mark the continuation of the collaboration, graced by Sun Life Philippines Country Head and CEO JJ Moreno as well as the Sun Life Foundation leadership including President Joy Castillo, Vice President Aleister Cruz, and Executive Director Kristine Millete. Children of Asia was represented by its Country Director, Barbie Romeo-Guardiario, and Deputy Country Director, Andre Frossard.

 

“We believe that education is one of the most powerful foundations for a brighter future,” said Castillo. “With Project SUNRISE, our aim is to empower Filipino youth and enable them to remain in school, feel supported, and build a future filled with possibilities not just for themselves, but also their families and communities.”

 

“Project SUNRISE is about giving students from underprivileged backgrounds the support and confidence to keep moving forward, even when circumstances are difficult. This year, with the earthquake and typhoon affecting Cebu, that support has been especially meaningful,” said Romeo-Guardiario. “By helping our scholars stay in school and develop their potential, we hope they will build a better future for themselves and have the confidence and sense of responsibility to give back to their families and communities.”

 

As the philanthropic arm of Sun Life Philippines, the country’s first and longest-standing life insurance company, Sun Life Foundation supports initiatives that expand access to education, promote health and well-being, and promote environmental sustainability in communities across the country.

Reward Yourself with a Spa Escape at Solaire Resort Quezon City

 

Discover one of Solaire Resort Quezon City’s hidden gems, the spa at the Health Club.

Luxury comes in many forms. At Solaire Resort Quezon City, it takes shape at the spa at Solaire Resort Quezon City's Health Club. Lavish treatment rooms, highly trained massage therapists, and state-of-the-art wellness facilities come together to offer what many consider the ultimate luxury of all: a well-deserved moment of me-time and relaxation.

Take in the soothing scent of florals and citrus as soon as the doors open. Soft lighting casts gentle shadows across the lobby's refined interiors, inviting guests to slow down and unwind, far removed from the bustle outside. Guests are warmly welcomed into the transition room for a brief consultation and a warm cup of tea before being ushered to a spacious, wood-paneled treatment room complete with a private lounge, foot bath, and shower room.

Each session begins with the therapist's calming voice, ensuring every detail, from the lighting to the sounds in the room, aligns with the guest's preferences. A gentle inhale of essential oils eases the mind into a calm and steady state, further enhanced by a guided breathing exercise.

Melt away stress with warm hands gliding in long, flowing strokes with one of the spa's signature offerings, the Swedish Massage. As tension in the neck, shoulders, and back slowly dissipates, many guests find themselves drifting into a deep, restorative sleep, awakened only by the gentle sound of a bell signaling the end of the massage.

Beyond the treatment itself, relaxation remains the utmost priority. Guests are encouraged to linger a little longer, savor another cup of tea, and ease back into the day at their own pace.

Other massages, body treatments, scrubs, and facials offered by the facility are equally tempting options for a satisfying retreat of the body and mind. Taking the experience a step further, guests also enjoy complimentary access to the wellness facilities, including a sauna, steam room, experiential water massage, tepidarium, and hot and cold plunge pools, maximizing the pleasure of every visit.

Come away refreshed, rejuvenated, and feeling like a winner after rewarding yourself with an escape at the spa at Solaire Resort Quezon City. To learn more, visit Solaire Resort Quezon City. Solaire Rewards members enjoy up to 25% off on select health and wellness services. To make a reservation, email sn.spaandsalon@solaireresort.com or call +63 2 8888 8888 loc. 67062.

About Solaire Resort Quezon City

Solaire Resort Quezon City is Solaire’s second integrated luxury resort in the Philippines and the first five-star integrated resort in Quezon City. Located in the heart of Metro Manila’s largest city, it brings together luxury hospitality, world-class gaming, exceptional dining, vibrant entertainment, and family-friendly experiences, and stands among Quezon City’s premier lifestyle destinations.

The resort features 526 elegantly designed rooms and suites, four gaming levels catering to both mass and VIP guests, 14 restaurants and bars, and versatile meeting and event spaces spanning 1,700 square meters. Guests can unwind at the expansive wellness center, 50-meter L-shaped swimming pool and water park, enjoy pickleball and basketball at the Outdoor Fitness Deck, or spend quality family time at the multi-level Kids Club. As day turns to night, the resort comes alive with dynamic entertainment experiences, from live performances at Quezon Club to panoramic evenings at Skybar.

Renowned for its warm Filipino hospitality and thoughtfully curated experiences, Solaire Resort Quezon City continues to redefine luxury, entertainment, and leisure in the heart of Quezon City.

For more information, visit sn.solaireresort.com.

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Photo Credits:

Photo 1: Relax and recharge with various massages and treatments at the Health Club's spa.

Photo 2: The spa lobby welcomes guests with its serene ambiance.

Photo 3: Each treatment room is a private sanctuary designed for indulgence and relaxation.

All attached photos are provided by Solaire Resort Quezon City for editorial use, with non-exclusive, royalty-free permission to use, publish, and reproduce them for news, feature, and editorial coverage related to this announcement.

DigiCon 2026 gathers over 2,000 industry leaders to drive the future of digital collaboration

 

DMAP’s flagship conference returns October 15–16 with global thought leaders, five specialized tracks, and immersive experiences built around the power of collaboration

The Digital Marketing Association of the Philippines (DMAP) is bringing together more than 2,000 marketers, creatives, technologists, business leaders, and innovators as DigiCon 2026 returns for its 11th edition on October 15–16 at the Grand Ballroom of the Manila Marriott Hotel.

Anchored on the theme “Interoperability: Welcome to the Age of Collaboration,” this year’s DigiCon puts the spotlight on what happens when industries, ideas, technology, and talent work together, creating new possibilities for brands and businesses navigating an increasingly connected digital landscape.

Beyond its lineup of thought leaders, DigiCon 2026 will feature diverse session formats, from keynote presentations and expert-led panel discussions to interactive experiences and a live debate. These formats are designed to spark meaningful conversations, encourage the exchange of different perspectives, and create more opportunities for collaboration across disciplines.

Headlining this year's conference are global thought leaders Dr. Christian Busch, bestselling author of Connect the Dots and professor at the University of Southern California and the London School of Economics, and Judy John, Global Chief Creative Officer of Edelman. They will be joined by DMAP President Miko David, DigiCon 2026 Co-Chairs Raymund Sison and Shayne Madamba, and a diverse lineup of local and international industry experts.

Extending the conversation beyond the conference, DigiCon 2026 will bring together leaders of the country's major marketing, advertising, and communications organizations for Next Monday, a special panel discussion on October 16.

Featuring DMAP President Miko David, Association of Accredited Advertising Agencies of the Philippines (4As) Chairman Ronald Barreiro, Ad Standards Council (ASC) Executive Director Robbie Aligada, and Public Relations Society of the Philippines (PRSP) President Ana Pista, the discussion moderated by IdeasXMachina Hakuhodo Managing Director and DigiCon 2026 Co-Chair Shayne Madamba will explore how insights and learnings from DigiCon can be translated into meaningful action across their respective industries and professional communities.

Five tracks, one collaborative future

Taking the idea of interoperability beyond the plenary stage, DigiCon 2026 will feature five specialized conference tracks designed to give participants a closer look at the collaborations transforming industries:

• Innovation: Human and Machine Collaborations features Gino Nacianceno and Fe Itamar Gero of TrueLogic, Crissy Rollan of Qubel Group, and Bea Lim of TeamAsia, with a track keynote by Masaya Asai, Chief Creative Officer of Droga5 Tokyo.

• Integrated: “Breaking the Box” Collaborations brings together Shayne Madamba of IdeasXMachina Hakuhodo, Kim Patria of Investing in Women, Philip Zuniga of UP Diliman, Mark Meily of Kindmind Experience Design Lab, Bia Fernandez of ALAB MNL, and Rudy Villar of the Philippine Football Federation. Highlights include keynotes from Ali Rez of IMPACT BBDO and Yassine Bakkari of L’Oréal Philippines, alongside the first-ever UP vs. ADMU Debate in DIGICON history.

• Immersive: Seamless Collaborative Experiences features Denise Haak of RS2 APAC, Wanda Pascua of Tonik Bank, Steph Oller of Pure Culture, Roshan Nandwani of Ayala Land Hospitality, Derek Tan of Moving Walls, AJ Atienza of UnionBank, and Miguel Ramos of IPV Network Inc.

• Impact: Hyper-Collaborative Cultures features Jordan Santos of Publicis JimenezBasic, Erwin Razon of Hepmil PH, Adam Izen of The One Club for Creativity, and keynote speakers Thomas Hongtack Kim of Paulus Seoul and Nicolas Courant of Ogilvy Singapore. Other featured speakers include Nina Zialcita of Best of the Best, Mark Del Rosario of Let's Eat Pare!, Frances Cabatuando of Home Buddies, and Nicolas Tessier of Not.

• Interactive: Create, Play, Collaborate features Pat Del Castillo of GCash, Art Policarpio of Emporia Group, and LOKAL.

Turning conversations into meaningful collaboration

As digital transformation continues to reshape industries, DigiCon 2026 aims to move the conversation beyond emerging trends and technologies toward the partnerships and collaborative approaches needed to navigate an increasingly interconnected business environment.

“In today's fast-moving landscape, no brand, business, or industry moves forward entirely on its own. DigiCon 2026 brings the sharpest minds in marketing, technology, and creativity into one space to exchange ideas, challenge conventions, and explore what becomes possible when we work together,” said DigiCon 2026 Co-Chair Raymund Sison. “The conversations and partnerships we start here have the potential to influence what our industry does next.”

“Interoperability isn't just a buzzword for us this year; it's a mindset,” added DigiCon 2026 Co-Chair Shayne Madamba. “We want people to cross disciplines, industries, and perspectives, and leave DigiCon with new connections and ideas they can actually bring back to their organizations.”

DigiCon 2026 is supported by Astoria Hotels & Resorts and Wipro–Splash Corporation, with Certified Digital Marketer as track certification partner. Media partners include Philippine Daily Inquirer, Inquirer.net, Inquirer Plus, MBC Media Group, One News, CoinGeek, GMA New Media Inc., and Outcomm.

DigiCon 2026 invites the digital community to connect beyond silos, collaborate across disciplines, and help shape what comes next. Secure your tickets now via DigiCon’s official website and social media channels.

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About DigiCon

DigiCon is the Philippines’ premier digital marketing conference, organized by the Digital Marketing Association of the Philippines (DMAP). Since 2016, it has convened the country’s top decision-makers, brand marketers, creatives and creators, and technology leaders. It is widely recognized as the industry's biggest and most diverse local digital marketing conference.

About DMAP

Formerly known as IMMAP, the Digital Marketing Association of the Philippines (DMAP) began in 2007. It is a collective voice for digital leaders, shaping the future of Philippine digital marketing. With over 300 member individuals and companies, it represents the Digital-related interests of advertisers, agencies, online platforms, educators, media owners, and technological startups.

For more information, please contact:

Gina TorreProject Manager, DigiCon 2026conference@dmap.com.ph

BAUS RUFO, CARLO OPLE, AND JAZ REYES SHARE CREATOR LESSONS ON BALANCING PASSION, PURPOSE, AND FINANCIAL SECURITY AT SUN LIFE’S FIRST-EVER CREATOR CAMP

 BAUS RUFO, CARLO OPLE, AND JAZ REYES SHARE CREATOR LESSONS ON BALANCING PASSION, PURPOSE, AND FINANCIAL SECURITY AT SUN LIFE’S FIRST-EVER CREATOR CAMP

The Creator Camp speakers encouraged aspiring content creators to start before they’re ready, stay consistent, and build a future that supports their creativity.

 

What does it take to turn creativity into a sustainable career? For Filipino content creators Baus Rufo, Carlo Ople, and Jaz Reyes, the answer goes beyond views and followers. It starts with taking the first step, showing up consistently, and making intentional decisions that support both creative growth and financial well-being.  

 

During Sun Life Philippines’ first-ever creator camp, entitled “One Day to Day One,” the three creators shared lessons from their own journeys, offering emerging content creators practical advice on building meaningful content, overcoming self-doubt, and creating opportunities that last.  

 

Start Before You’re Ready 

 

For comedian, content creator, and event producer Baus Rufo, pursuing a creative career did not happen overnight. During his talk, he reflected on a career journey that took him from advertising leadership roles to building a life centered on comedy, content creation, and performance. 

  

Rather than waiting for the perfect opportunity, Rufo encouraged aspiring creators to take small, calculated steps toward their goals. He shared that meaningful change is often the result of constant learning, reinvention, and a willingness to “fail forward.” One of his most resonant reminders: “Done is better than good.” 

 

Rufo also spoke candidly about the realities of freelancing and creative work, from embracing uncertainty to continuously investing in oneself and nurturing trusted relationships. These lessons, he said, helped him build a career that allows him to be creative while achieving financial freedom. 

 

Consistency Beats Confidence 

  

For former sports broadcaster, host, and content creator Jaz Reyes, confidence is often misunderstood as a prerequisite to creating. In reality, she shared, most creators experience the same doubts before publishing their work. 

  

“We doubt ourselves. We overthink. We wonder if anyone will care. We still hit 'Post' anyway,” Reyes explained in her presentation about the messy process behind every piece of content. 

  

Drawing from her own experiences as a radio DJ, host, and creator, she encouraged aspiring influencers to focus less on perfection and more on progress. Among her key lessons were simple but powerful reminders: curiosity beats perfection, action creates momentum, and consistency beats confidence. 

  

Reyes emphasized that confidence is built through action, not waiting for the perfect moment or the perfect idea. As she put it, “Confidence comes from doing, not waiting to feel ready.” 

 

Turning Passion into Opportunity 

 

During a fireside chat, entrepreneur and content creator Carlo Ople joined Sun Life financial advisor and content creator Jacklord Esguerra to discuss how creators can build both influence and financial stability. 

  

For Esguerra, content creation started with a simple mission: making financial concepts easier to understand. Despite being told that insurance content wouldn't gain traction, he chose to focus on educating rather than selling. “People don't like being sold to. They want to be informed, inspired, and educated,” Esguerra shared. 

  

His early posts gained little attention, but he stayed consistent. Over time, audiences began discovering his content, sharing it with others, and reaching out for guidance. Today, content has become one of his most effective ways to educate and serve more Filipinos on their financial journey. 

  

Ople echoed the value of thinking long term. What started as a gaming blog while he was working in corporate eventually grew into multiple businesses built around content.  

  

Rather than immediately leaving his corporate career, Ople spent more than 17 years balancing work and content creation, proving that passion projects and financial security can grow side by side. “The more sources of revenue, the more sources of income, the better,” he said. 

  

Together, their message was clear: start small, create value consistently, and trust that meaningful opportunities often begin long before anyone notices.  

 

From "One Day" to Day One 

  

Despite their different backgrounds and creative paths, the speakers shared a remarkably similar message: success rarely begins with certainty. It begins with action. 

  

Whether it's publishing a first video, pursuing a long-held passion project, experimenting with a new format, or making smarter decisions for the future, creators don't need to wait until everything is perfect to begin. 

  

Through the lessons shared by Baus Rufo, Jaz Reyes, and Carlo Ople, attendees were reminded that meaningful careers are built one step at a time. The journey from "One Day" to "Day One" starts not with confidence or perfection, but with a willingness to start anyway. 

 

If you’re ready to start today, visit sunlife.co/LiveBrightNow to know more.  

PHP 1M Shopping Spree for HONOR 600S Pre-Orders

Global AI device provider HONOR Philippines is giving customers more reasons to look forward to the HONOR 600S with its PHP 1 million Shopping Spree Promo. Customers who pre-order or purchase the HONOR 600S from October 1 to 9, 2026 can get a chance to win PHP 1 million worth of SM Gift Passes.

The promo is open to customers who pre-order the HONOR 600S at authorized HONOR physical stores nationwide and Globe Telecom stores, as well as those who purchase through HONOR’s official online stores on Lazada, Shopee, and TikTok Shop during the promo period.

For offline purchases, customers must claim their pre-ordered HONOR 600S on October 10 or 11, 2026 to qualify for the raffle. For online purchases, customers must obtain their device’s IMEI1 upon delivery and complete the raffle registration.

Customers will earn one raffle entry for every qualified HONOR 600S smartphone purchased and claimed, with multiple entries allowed for multiple qualified units. 

“We want the launch of the HONOR 600S to be an exciting experience for our customers, and this promo gives them even more reason to be part of it,” said Stephen Cheng, Vice President of HONOR Philippines. “With the chance to win PHP 1 million worth of SM Gift Passes, we’re adding something special for customers who choose to experience the HONOR 600S from day one. We’re excited to share this opportunity with our customers as we officially launch the HONOR 600S this October 1.”

A Chance to Shop Big with HONOR 600S

As the HONOR 600S officially launches in the Philippines on October 1, 2026, customers can look forward to experiencing HONOR’s latest smartphone while getting a chance to take home PHP 1 million worth of SM Gift Passes.

For complete promo mechanics and registration, visit www.honorphrafflepromo.com.

For more information about HONOR Philippines, you may visit: https://www.honor.com/ph/. To stay updated on launch announcements, product information, and exclusive offers, follow HONOR Philippines’ social media platforms on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive launch updates, product information, and more. #HONOR600S #AnythingIsPossible #HONORPhilippines #HONOR600Series

About HONOR

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables, and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

 XPENG North EDSA Brings VIP Guests Closer

to Anne Curtis and XPENG at Oficial Brand Launch Ahead of October Store Opening

VIP guests experienced the XPENG X9 and L03 alongside Anne Curtis, as XPENG North EDSA opened test-drive and pre-order opportunities with exclusive early-customer privileges.

XPENG North EDSA brought its VIP customers, partners, and invited guests to the oficial XPENG Philippines Brand Launch at the SM Mall of Asia Arena, giving them an exclusive first-hand experience of the brand’s intelligent electric vehicles ahead of the opening of the XPENG North EDSA flagship store this October.

One of the highlights of the event was the appearance of Anne Curtis, who joined XPENG in introducing the brand to Filipino audiences and showcased her XPENG L03, giving guests a closer look at the vehicle alongside one of the country’s most recognized personalities.

For XPENG North EDSA’s invited guests, the event went beyond witnessing the oficial launch.

It ofered an opportunity to experience the XPENG X9 and L03 up close, discover the brand’sintelligent technology and premium features, and connect directly with the XPENG North EDSA team for upcoming test drives, pre-orders, and ownership inquiries.

XPENG X9 and L03 Make Their Philippine Debut

At the center of the launch were the XPENG X9 and XPENG L03, two models designed to bring intelligent technology, contemporary design, and a new generation of electric mobility to Filipino customers.

The XPENG X9, a premium seven-seater MPV, combines generous cabin space, comfort, and intelligent technology for families, executives, and customers looking for a premium electric mobility experience.

The XPENG X9 price starts from ₱3,858,000.

Meanwhile, the XPENG L03, positioned as a next-generation AI SUV coupe, combines sporty aerodynamic design with advanced intelligent features and a technology-led driving experience.

The XPENG L03 price starts from ₱1,548,000.

Both models will be available through XPENG North EDSA, with customers now able to inquire, schedule test drives, and place pre-orders ahead of the store’s oficial opening. 

Test-Drive and Pre-order Privileges Now Available at XPENG North EDSA

Following the oficial launch, XPENG North EDSA is inviting more customers to experience the X9 and L03 firsthand through its upcoming VIP test-drive program.

Customers interested in XPENG can register with XPENG North EDSA to secure a test-drive opportunity and discover the vehicles’ intelligent features, comfort, technology, and driving experience for themselves.

For customers ready to take the next step, pre-orders for the XPENG X9 and L03 are now open at XPENG North EDSA.

Eligible customers who place a pre-order can receive an exclusive lifestyle gift package worth up to ₱20,000, which includes:

● NEXAL Sports Watch

● Laifen P3 PRO Shaver

● SKG S500 Eye Massager

Each eligible pre-order will receive all three gifts, subject to applicable campaign mechanics and availability.

Early Customers May Unlock More Exclusive XPENG Experiences

Beyond the pre-order package, XPENG North EDSA is also preparing additional exclusive experiences for its early customers.

Customers who register, test drive, or place their orders early may have the opportunity to participate in special XPENG customer activities and future brand experiences involving Anne Curtis, subject to final event arrangements, availability, and campaign mechanics.

Further details will be announced by XPENG North EDSA through its oficial channels.

XPENG North EDSA Store Opening This October

Following the oficial Philippine brand launch, XPENG North EDSA store is preparing to oficially open in October 2026.

Located along the North EDSA automotive and commercial corridor, the dealership will provide customers with a dedicated destination to explore XPENG vehicles, experience the X9 and L03,book test drives, discuss financing and ownership options, and connect directly with the XPENG North EDSA sales team.

The opening of XPENG North EDSA will mark another step in expanding access to XPENG’s intelligent electric mobility experience in Metro Manila.

Further details regarding the oficial opening date, opening activities, and upcoming customer events will be announced through XPENG North EDSA’s oficial social media channels.

Book a Test Drive or Pre-order Your XPENG Today

Customers interested in experiencing the XPENG X9 or L03 do not need to wait for the store opening.

Test-drive registration and pre-orders are now open through XPENG North EDSA.

Customers can visit xrunmotors.com or contact the XPENG North EDSA sales team directly at +63 966 172 8860 for:

Test-drive registration | X9 & L03 inquiries | Vehicle pricing | Pre-orders | Exclusive customer privileges

Customers can also follow and message XPENG North EDSA through its oficial Facebook, Instagram, and Tiktok accounts for the latest store-opening updates and customer activities.

Sun Life Foundation’s Sun Pera-Aralan wins Silver at 2026 Marketing Excellence Awards

 

Sun Pera-Aralan, Sun Life Financial-Philippines Foundation, Inc.’s (Sun Life Foundation) flagship financial literacy program in collaboration with AHA! Behavioral Design, was recently recognized at the 2026 Marketing Excellence Awards with a Silver Award for Excellence in Financial Empowerment Marketing.

 

Launched in 2019, Sun Pera-Aralan aims to help lessen the debt crisis among public school teachers. The program uses insights from behavioral science, combining an innovative budgeting tool called Peso Sobre, cash flow management learning sessions, learning resources, and peer networks to help make better money management habits part of everyday practice. Through these efforts, the program aims to help teachers strengthen their financial health.

 

In 2025, Sun Pera-Aralan achieved its goal, reaching over 133,000 public school teachers across more than 2,300 schools in Metro Manila and CALABARZON. The program has also helped teachers build healthier financial habits, with 81% of Peso Sobre users reporting that they are able to stretch their budgets for the entire month and 90% reporting that they are able to save consistently.

 

Its impact can be seen in teachers such as Maria Elena of Muntinlupa City, who has been able to build her savings, and Sharon of Quezon City, who credits Sun Pera-Aralan for helping her develop financial discipline.

 

“All that we have accomplished in Sun Pera-Aralan ties back to a simple dream: to empower our public school teachers by making financial literacy practical, relevant, and accessible,” said Joy Castillo, President of Sun Life Foundation. “We are honored to receive this recognition and are inspired to continue our work in promoting financial wellness and security among our fellow Filipinos.”

 

“Sun Pera-Aralan shows that financial empowerment requires more than sharing knowledge. Change happens when programs are grounded in people’s lived realities and make healthier financial habits easier to do and continue,” said John Leinard Ramos, Principal and Chief Marketing Officer of AHA! Behavioral Design. “This is why, for us, behavior-centered solutions are so powerful: insights become practical action, and meaningful change can take hold and be sustained at scale.”

 

As Sun Pera-Aralan enters its final stages of implementation, its focus has shifted to preparing school communities to carry the program forward by equipping them with the tools, support systems, and ownership needed to sustain healthier financial habits after the program concludes.

 

As the philanthropic arm of Sun Life Philippines, the country’s first and longest-standing life insurance company, Sun Life Foundation helps uplift Filipino lives by supporting programs focused on health, education, and environmental sustainability.