The Philippines is the fastest-growing market in the SEA
region, with an overall internet economy likely to reach $40 billion in value
by 2025 — and e-commerce greatly contributes to this significant surge.[1] More
consumers now heavily rely on online platforms like Shopee, the leading
e-commerce platform in Southeast Asia and Taiwan, for their needs. With
this, brands shifted online to better
connect with their customers and tap into new and unreached markets. Five
brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to
remain top-of-mind while establishing themselves as a strong player in the
digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative
solutions and services. The recently concluded 11.11 Big Christmas Sale
campaign was their most successful one to date with multiple basket-building
strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson
Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee
with its category-focused programs (Mom’s Club & Shopee Beauty). Through
Shopee’s Brand Memberships Program, we are also able to offer our shoppers
exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super
Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns
and payday sales. Shopee’s extensive marketing solutions also played a big role
in the success of vivo’s Y series launch, which saw ₱150 million in sales for
2021. He Zhuopeng (Chris) vivo
E-Commerce Manager, said, “Shopee
has helped us expand and grow our business through partnered campaigns every
month. It gave us the opportunity to be known in the e-commerce industry. We
are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for
campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the
brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s
marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At
Crocs, we think of people first at every step and during the pandemic, safety
was every Filipino’s priority. Retail store closures were inevitable with the
lockdown measures but Shopee has allowed us to reach customers across the
country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through
Shopee, including a successful first-ever Super Brand Day that helped increase
sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In
the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s
participation in the TV Flash segment resulted in a significant increase of
their 2021 orders and GMV. Nicole Villanueva,
AVP of SM Online, said, “This year has been about how to sustain the
massive growth of online from 2020.
Shopee has provided The SM Store prime avenues on which we can serve our
customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting
their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand
regularly joined campaigns such as Shopee Beauty and activated their own Brand
Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at
NIVEA, said, “We are happy to share that we achieved record-breaking sales
during this year’s 11.11 Big Christmas Sale. Together with our partners in
Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of
8x. Another win for NIVEA is securing the third spot in the Personal Care
Category last 12.12. Following this momentum, we are looking into finishing
this year strong.”
Shopee’s brand partners are a driving force for the
platform’s success. With the new year approaching, Shopee will adapt quickly to
meet user needs and support businesses of all sizes to maximize the full
potential of e-commerce.
About Shopee
Shopee
is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee
connects shoppers, brands, and sellers across Asia and other fast-growing
markets, empowering anyone to buy and sell anywhere and at any time.
Shopee
offers an easy, secure, and engaging experience that is enjoyed by millions of
people daily. It offers a wide product assortment, supported by integrated
payments and logistics, as well as popular entertainment features tailored for
each market. Shopee is also a key contributor to the region’s digital economy
with a firm commitment to helping brands and entrepreneurs succeed in
e-commerce.
Shopee
is a part of Sea Limited (NYSE:SE), a leading global consumer internet company.
In addition to Shopee, Sea’s other core businesses include its digital
entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s
mission is to better the lives of consumers and small businesses with
technology.
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