Tuesday, December 9, 2025

SM Prime: Smarter Water Management for a Resilient Future


Manila, Philippines — Water is a limited resource, and many Philippine cities face pressure on their supply due to rapid urbanization and climate change. SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, prioritizes water efficiency as a core operational strategy to pave the way for a water-resilient future.


(Photo caption) One of the world’s largest shopping malls, the SM Mall of Asia remains a sustainable marvel thanks to its water-saving solutions.

The result is a portfolio-wide water intensity of 0.44 m³/m²/year, already surpassing water efficiency standards of some of the leading global benchmarks.

For SM Supermalls, every chance to collect and conserve water is explored. Simple low-flow fixtures and the adoption of water-saving technologies prevent unnecessary consumption at scale. Recycling air conditioning condensate and processed water minimizes dependence on fresh water, and innovative approaches that capture portions of floodwater for non-potable use support sustainable water management.


(Photo caption) Managing water through innovation. SM City Laoag achieves everyday water responsible practices by recycling non-potable water for landscaping and garden irrigation, cleaning, air conditioning systems, and toilet-flushing.

This efficiency means that for every square meter of mall space, SM Supermalls' water use translates into millions of liters saved annually.

Beyond equipment and systems upgrades, culturally integrating sustainability values is part of the solution. Water education campaigns for tenant-partners, employees, and mallgoers promote the wider sustainability campaign of the SM Green Movement.


(Photo caption) SM Supermalls was ahead of the Clean Water Act in 2004. SM City North Edsa lessens its dependence on freshwater sources for non-potable uses, optimizing resource efficiency and reducing environmental impact. The mall’s Sky Garden’s 400-meter green roof development is a green space in the dense urban jungle.

Creating a sustainable mall experience like no other, SM Supermalls believes that investing in efficient and scalable water management systems also means bringing everyone together to ensure water for tomorrow.

“Our mall water management systems are already at par with some of the best in the world. We do this because we understand that every liter saved eases the pressure on local water resources and secures our operations for the long term,” said SM Supermalls President Steven Tan.


(Photo caption) Water efficiency is nationwide for SM Supermalls. SM Seaside Cebu, the fourth-largest mall in the Philippines, uses recycled water for toilets, cleaning, and landscaping needs.

Every drop makes a difference, and conserving the planet’s valuable resources is communicated through SM Cares’ large and unique community platform, whether in the malls or on social media. The interactive and visually rich content is especially appealing for the younger, digitally active millennial and Gen Z workforce.

“Our work in the malls is to make sure that we give you the best experience without compromising the needs of tomorrow, but of course, we cannot do it alone. When we combine all our actions as a community, no matter how big or small these are, we can all enjoy a water-resilient future,” said Tan. ###

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

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HONOR 600S Officially Goes on Sale Nationwide as First-Ever Alpha Store Opens at SM MegamallGlobal AI device provider HONOR Philippines officially marks the first-day sale of the HONOR 600S, making the latest addition to the HONOR 600 Series available to more Filipino consumers through authorized HONOR stores, partner dealers, and official online channels nationwide. The milestone also coincides with the opening of the new HONOR Alpha Store at SM Megamall Cyberzone, which features a service center to provide customers with added convenience and support. Designed for users who balance work, entertainment, and content creation, the HONOR 600S brings together long-lasting battery life, durable protection, and AI-powered features in one smartphone. "We're excited to bring the HONOR 600S to more Filipino consumers as it officially becomes available nationwide," said Stephen Cheng, Vice President of HONOR Philippines. "With its powerful battery, durable design, and intelligent features, the HONOR 600S is designed to keep up with the different ways people use their smartphones, from staying connected and getting work done to creating content and enjoying entertainment." The HONOR 600S features an 8,100mAh battery with 45W HONOR SuperCharge, along with IP68, IP69, and IP69K water and dust resistance. Its Cushioning and Fall Protection Architecture has earned the SGS Premium Performance Certification for Drop and Crush Resistance, including a 5-Star All-Round Drop Resistance rating and tested drop protection of up to 2.5 meters under controlled laboratory conditions. For content creation, the smartphone features a dedicated AI Button and HONOR AI Image to Video 2.0, allowing users to transform still images into dynamic video content. It is powered by the Snapdragon 4 Gen 4 Mobile Platform and features a 6.87-inch 120Hz display, 400% Volume Dual Speakers, and a 50MP main camera. The HONOR 600S comes in Velvet Black, Desert Gold, and Misty Purple. The 8GB + 256GB is available for only PHP 19,999 until October 31, 2026, with a free HONOR Bluetooth Speaker II for those who made the pre-order and an HONOR Watch 2i for those who made the first-day purchases. The 6GB + 128GB variant is available online exclusively for PHP 18,999 with a free HONOR Watch 2i. Customers can also enjoy online exclusive offers on Lazada, Shopee, and TikTok Shop subject to applicable platform promotions and terms. Last Chance to Register for the PHP 1 Million Shopping Spree Promo Customers who pre-ordered or purchased the HONOR 600S can still join the HONOR 600S PHP 1 Million Shopping Spree Promo, as HONOR Philippines has extended the registration deadline to October 18, 2026, giving eligible customers more time to register for a chance to win PHP 1 million worth of shopping spree at SM Stores, subject to the official promo mechanics. For the full promo mechanics and registration details, visit www.honorphrafflepromo.com. For more information about HONOR Philippines, you may visit: https://www.honor.com/ph/. To stay updated on launch announcements, product information, and exclusive offers, follow HONOR Philippines’ social media platforms on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive launch updates, product information, and more. #HONOR600S #AnythingIsPossible #HONORPhilippines #HONOR600Series ### About HONOR HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables, and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

SM Megamall's Assistant Mall Manager Isabella Manjon with HONOR Philippines' Go-To-Market Director Steven Yan and Vice President Ste...